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Shades Of Beige: Tarte Cosmetics And Racial Inclusivity, Dominika J. Jedinak
Shades Of Beige: Tarte Cosmetics And Racial Inclusivity, Dominika J. Jedinak
Theses/Capstones/Creative Projects
The release of Shape Tape foundation, a facial cosmetics line by Tarte Cosmetics, sparked disappointment and outrage in consumers for the lack of racial inclusivity in the range of shades offered. This came as a surprise to Tarte who, from their beginning has been a very socially aware and ecologically thoughtful company. Was this outrage justified? Did Tarte owe their customers an apology? And, if so, how should they go about making amends?
When Tarte released an apology, they further angered consumers who took to social media to express their dissatisfaction. The Shape Tape foundation release sparked a debate on …