Business Commons^™

Analyzing The Necessity And Feasibility Of The Freedom Dividend, Patrick Hodson

Theses/Capstones/Creative Projects

Job displacement stemming from automation has already taken away millions of jobs in the United States. Andrew Yang fears that future advancements could replace further jobs and exacerbate the wealth inequality already prevalent in our country. This has motivated his plan for change, the Freedom Dividend. This paper was designed to begin with an analysis of the motives for Yang’s plan. It then goes on to cover the details of his plan and assess the economic and administrative feasibility. The paper is concluded by looking at the potential outcomes of the plan and identifying major problem areas that need to …

Branding The Barre: A Strategic Marketing Plan For Stars Dance Academy, Crystian Neaman

Theses/Capstones/Creative Projects

STARS Dance Academy has been experiencing stagnation within the last several years of operation. Although the dance studio industry in the United States is growing at 3.5% annually, and is expected to reach $4.1 billion by 2023, STARS is having trouble standing out from the intense studio competition in the highly saturated Omaha market. As there are low barriers to entry, and the popularity of dance is attracting new competitors, it is crucial for any dance studio to have a strong brand reputation and loyalty among its current customers. STARS has struggled for the last 10 years to embody their …

Revitalizing The Street Of Dreams: A North 24th Street Case Study, Tiffany Hunter

Theses/Capstones/Creative Projects

The purpose of this study is to analyze the North 24^th Street corridor in Omaha, Nebraska, to highlight the benefits of investing in commercial real estate development, propose tools for financing new development or redevelopment projects, and to suggest methods of building a coherent development plan to avoid gentrification. Commercial development provides the following: quality business space, accessible jobs for an underemployed populace, additional tax revenue, and a reduction in community detriments such as crime, empty lots, and low property values. The North 24^th Street corridor has economic potential, as it is less than one mile from downtown …

Peloton: A Different Kind Of Ride, David Carlson

Theses/Capstones/Creative Projects

Peloton is a highly successful company. The fitness industry is growing steadily. People are becoming more and more aware of their health and how exercise can help them live better as well as longer leading to the growth we have seen. The at home fitness industry has increasingly become about personalization and taking everything that was originally in a fitness center and putting it in a customer’s home.

While delivery drivers are under stress at Peloton, Peloton finds itself in great grace with a high valuation and a cult-like following. Peloton has made its money off high margins on its …

Shades Of Beige: Tarte Cosmetics And Racial Inclusivity, Dominika J. Jedinak

Theses/Capstones/Creative Projects

The release of Shape Tape foundation, a facial cosmetics line by Tarte Cosmetics, sparked disappointment and outrage in consumers for the lack of racial inclusivity in the range of shades offered. This came as a surprise to Tarte who, from their beginning has been a very socially aware and ecologically thoughtful company. Was this outrage justified? Did Tarte owe their customers an apology? And, if so, how should they go about making amends?

When Tarte released an apology, they further angered consumers who took to social media to express their dissatisfaction. The Shape Tape foundation release sparked a debate on …