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Library Philosophy and Practice (e-journal)

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Influence Of Ict Use On Business Performance Of Small And Medium Enterprises In Port-Harcourt Nigeria., Okoro Obinna Jeremiah, Yacob Haliso, Otuza Evans Chima Sep 2021

Influence Of Ict Use On Business Performance Of Small And Medium Enterprises In Port-Harcourt Nigeria., Okoro Obinna Jeremiah, Yacob Haliso, Otuza Evans Chima

Library Philosophy and Practice (e-journal)

Abstract

The significant contributions of the Small and Medium Enterprises towards developing the economy of any given country cannot be over-emphasized. SMEs are attributed to be engines of economic development especially as experienced in most developed countries of the world. However, the contribution of SMEs in developing countries has been confirmed as poor. This assertion is not farfetched from what is obtainable in Nigeria. Research has shown the performance of SMEs to be poor especially in Port-Harcourt. In this study, attempts are made to examine the influence of ICT use on the performance of Small and Medium Enterprises in Port-Harcourt …


Determining The Factors Influencing Cloud Computing Implementation In Library Management System (Lms): A High Order Pls-Ann Approach, Manish Dadhich, Shalendra Singh Rao, Surendra Sethy, Renu Sharma Sep 2021

Determining The Factors Influencing Cloud Computing Implementation In Library Management System (Lms): A High Order Pls-Ann Approach, Manish Dadhich, Shalendra Singh Rao, Surendra Sethy, Renu Sharma

Library Philosophy and Practice (e-journal)

The principal component of this paper is to ascertain the prominent variables of technological, organizational, environmental, and financial constructs that influence library cloud computing (LCC) among the library users and professionals in the selected universities of India. This paper discusses the advantages, opportunities, challenges, and Models of Smart Library in the ICT age library management system. The study also commissioned tools viz. EFA, CFA, and structural equation assess the degree to which selected factors were associated with LCC adoption. Empirical research proposed four hypotheses by selecting the technological, organizational, environmental, and financial constructs and 16 manifests in the specified model. …


Leadership Challenges Facing The Uae Academic Libraries During Covid-19: A Dyadic Perspective, Sophia Johnson, Rajasekhara Potluri Sep 2021

Leadership Challenges Facing The Uae Academic Libraries During Covid-19: A Dyadic Perspective, Sophia Johnson, Rajasekhara Potluri

Library Philosophy and Practice (e-journal)

Purpose – The purpose of the research is to explore library patrons' and leaders' perspectives regarding the key challenges facing during COVID-19 and issues to be addressed in managing libraries in the UAE.

Design/methodology/approach– The researchers collected 300 patrons' and 50 library leaders' opinions by administering two types of questionnaires that tested its reliability and validity by implementing Cronbach Alpha and Kaiser-Meyer-Olkin (KMO) tests. The collected data were analyzed using the R language in R Studio Software. The selected hypotheses were tested by employing the Kruskal-Wallis (K-W) hypotheses technique.

Findings – The researchers identified innumerable challenges the library leaders …


Digital Media And Information Literacy: A Way To Paperless Society, Subaveerapandiyan A, Anuradha Maurya Aug 2021

Digital Media And Information Literacy: A Way To Paperless Society, Subaveerapandiyan A, Anuradha Maurya

Library Philosophy and Practice (e-journal)

ABSTRACT

Purpose - The study's main objective was to find out the possibility of a paperless library and society with particular reference to Top 60 Universities from QS world University ranking 2021 and their library professionals. ICT knowledge and skills of these LIS professionals and evaluated their digital literacy skills was another aim of this study.

Design/methodology/approach - The researchers used the survey method for this study using a structured questionnaire, distributed through the google form to library professionals of world-famous universities, ranked as top 60 in QS World University Ranking. 206 responses were received. The information collected from the …


Examining The Relationship Of Knowledge Management With Organization Agility In General Administration Of Libraries, Liaquat Ali Rahoo, Mumtaz Ali Buriro, Sheer Afzal Khan Aug 2021

Examining The Relationship Of Knowledge Management With Organization Agility In General Administration Of Libraries, Liaquat Ali Rahoo, Mumtaz Ali Buriro, Sheer Afzal Khan

Library Philosophy and Practice (e-journal)

The aim of the study is explorer the relationship between knowledge management strategies and organization agility in general administration of user/clients. The method of the study was descriptive correlation. Population the study was library professionals who are working in higher education institutions of Sindh. Simple random sampling technique was use for primary data collection. Sample size was 140 library professionals. Questionnaire was use as data collection tool which has two parts one is knowledge management and 2nd one is organizational agility. SPSS software was for test the Pearson and Spearman relation test. The results of testing hypothesis are suitable …


Influence Of Demographic Factors On Interest Of Lis Undergraduates In Infopreneurship: A Comparative Analysis, Temitope Kehinde Bamgbose Msc Aug 2021

Influence Of Demographic Factors On Interest Of Lis Undergraduates In Infopreneurship: A Comparative Analysis, Temitope Kehinde Bamgbose Msc

Library Philosophy and Practice (e-journal)

Infopreneurship is a lucrative skill that can create self-employed job opportunities for the LIS undergraduates, even before graduation, to curb the unemployment rate that keeps growing in our society. It is critical to be able earn profit without sole dependence on traditional librarian jobs. However, the effectiveness of this skill is determinable by some factors. This study examined and conducted a comparative analysis of the influence of demographic factors on UI and TASUED LIS undergraduates' interest in infopreneurship. A descriptive survey research design was employed for the study using a systematic sampling technique to select 226 respondents that represented the …


Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari Aug 2021

Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari

Library Philosophy and Practice (e-journal)

The purpose of this paper is to analyze trends and patterns of library marketing research results using statistical and co-word analysis with a systematic review. After going through the screening results in the Scopus database, the search results yielded 287 documents in library marketing from 1977 to mid-2021. The analysis results will produce publications, citations, sources, countries, keywords, and topic clusters. The library marketing research trend tends to increase every year, with the most citations related to social media marketing in the library. The primary source of publications in the last three years has been Library Philosophy and Practice. The …


Building Ambidexterity In Libraries: Role Of Competitive Intelligence, Adebowale Jeremy Adetayo, Mufutau Ayobami Asiru, Ibrahim Bolaji Omolabi Jul 2021

Building Ambidexterity In Libraries: Role Of Competitive Intelligence, Adebowale Jeremy Adetayo, Mufutau Ayobami Asiru, Ibrahim Bolaji Omolabi

Library Philosophy and Practice (e-journal)

Academic libraries are increasingly becoming affected by rapid changes in information technology, competition from the private information sector and fear of losing the monopoly position. Academic libraries’ dilemma is evident, based on the declining support from parent institutions and declining use trends. In the face of stiff competition, their reaction has to be quick to preserve their place. Academic librarians cannot efficiently prepare for the future or position themselves until they create a balance between exploitation and exploration. To remain relevant, librarians must re-strategize by building ambidexterity into the library through competitive intelligence (CI). The article explores a structural approach …


Mapping Research On Halal Logistics Using Vosviewer, Aam Slamet Rusydiana, Sri Rahardjo, Wahyu Sugeng Soeparno Jul 2021

Mapping Research On Halal Logistics Using Vosviewer, Aam Slamet Rusydiana, Sri Rahardjo, Wahyu Sugeng Soeparno

Library Philosophy and Practice (e-journal)

Indonesia is one of the largest Muslim countries in the world. Food and beverage products originating from outside and within the country must be tested for halal. In 2019, the number of companies registering for product testing had increased compared to 2018. The achievement of increasing the number of products and companies is inversely proportional to providing halal product certificates. The decline in the number of recipients of product halal certificates is certainly a major problem in product marketing in areas where most of the population is Muslim. For this reason, the marketing of halal products requires good strategy and …


Halal Tourism Indicators: A Bibliometric Study, Aam Slamet Rusydiana, Muhammad Aswad, Wahyu Ario Pratomo, Endang Hendrayanti, Yulizar Djamaluddin Sanrego Jun 2021

Halal Tourism Indicators: A Bibliometric Study, Aam Slamet Rusydiana, Muhammad Aswad, Wahyu Ario Pratomo, Endang Hendrayanti, Yulizar Djamaluddin Sanrego

Library Philosophy and Practice (e-journal)

This study aims to determine the development map of halal tourism research that is published by reputable journal. By searching with the keyword “Halal Tourism”, the data analyzed from 65 publications of indexed halal tourism research publications. The results showed that the number of publications on the development of halal tourism research from 2009-2020 experienced a fluctuated increase and the most were published in 2020. The author who published the most research results in the field of halal tourism was Amr Al-Ansi, Mohamed Battour and Joan C. Henderson. In addition, the most significant journal on halal tourism is International Journal …


Innovation Management In The Library: A Bibliometric Analysis, Budi Harsanto Jun 2021

Innovation Management In The Library: A Bibliometric Analysis, Budi Harsanto

Library Philosophy and Practice (e-journal)

The library plays a central role in facilitating access to knowledge and being a center in what is currently known as knowledge management. Libraries that are culturally subject to rigid rules and identic with a bureaucratic atmosphere face a high challenge in innovating. The purpose of this paper is to explore the publication development on innovation management in the library. The method used is a bibliometric analysis of publications on innovation in a library context, which is then analyzed using the innovation management perspective. The analysis results identified five clusters: innovation culture, technological innovation, innovative human resources, knowledge management, and …


Knowledge Mapping, Intellectual Capital And Organizational Intelligence, Gautam Gogoi, Dr. Pranab Kr. Barooah Jun 2021

Knowledge Mapping, Intellectual Capital And Organizational Intelligence, Gautam Gogoi, Dr. Pranab Kr. Barooah

Library Philosophy and Practice (e-journal)

Knowledge management initiatives rely on maps to locate internal knowledge, similar to how an explorer in the wilderness follows a map. Knowledge maps, like travel maps, are static. A knowledge map is a “snapshot in time” that helps businesses understand and organize knowledge assets. It's anything but an express model inside a business cycle of who has the information, where the information is found, and why it is significant. Perhaps the most well known strategies for recognizing information in associations is information planning. It can help chiefs to all the more likely comprehend the information stream inside the associations. Planning …


Lgbtq Notion Evaluation: A Bibliometric Analysis And Systematic Review, Poonam Gautam, Dr. Ajay Solkhe Jun 2021

Lgbtq Notion Evaluation: A Bibliometric Analysis And Systematic Review, Poonam Gautam, Dr. Ajay Solkhe

Library Philosophy and Practice (e-journal)

Several conservative sectors and employers are embracing equality objectives, including financial institutions, for example, more importantly, there has been a change in attitude and support towards the LGBT+ issues, which has been noticed in other professions and companies, including law and accountancy. The LGBT group includes Lesbians, Gay, Bisexuals and Transgender sexual orientation. Gay men and heterosexuals have also been observed to be in these groups. If we talk only about sexual orientation, we should avoid using the label “lesbian, gay, bisexual, and transgender” More than one of these labels can recognise and identify a person. The organization should review …


Research Trends And Mapping On Social Media In Smes: A Bibliometric Analysis, Abdurrahman Rahim Thaha, Erna Maulina, R. Anang Muftiadi, Mohammad Benny Alexandri Jun 2021

Research Trends And Mapping On Social Media In Smes: A Bibliometric Analysis, Abdurrahman Rahim Thaha, Erna Maulina, R. Anang Muftiadi, Mohammad Benny Alexandri

Library Philosophy and Practice (e-journal)

As the backbone of the economy from various countries, SMEs use social media in their business activities. This study aims to determine trends and maps in social media and SMEs research from the Scopus database. This study uses bibliometric analysis on the Scopus database from 2009 to 2020. Social Media and SMEs search string use in titles, abstracts, keywords, and English article in the Scopus database. Further filtering by reading article content unrelated to SMEs to eliminate irrelevant articles. Search results were processed with VOSviewer software to acquire trends and co-occurrences of article keywords. A total of 210 articles were …


A Bibliometric Analysis Of E-Government Research, Darmawan Napitupulu Jun 2021

A Bibliometric Analysis Of E-Government Research, Darmawan Napitupulu

Library Philosophy and Practice (e-journal)

E-government research has increasingly been raised since ICT was used in the public sector, but it has not yet reached the maturity stage. It contributes to the high number of research published in recent years. However, there is still limited or no bibliometric analysis conducted to analyze e-government research as a whole in the last decade. The purpose of the study is to establish bibliometric analysis as an extensive review of e-government literature. The method used in this study consists of five steps: defining search keywords, initializing search results, refining search results, compiling preliminary data statistics and analyzing data. The …


Microfinance Institutions And Women Empowerment Trends And Future Research Directions: A Bibliometric Analysis, Neelam Kaushal, Sanjoli Singla, Madhur Raj Jain, Suman Ghalawat Jun 2021

Microfinance Institutions And Women Empowerment Trends And Future Research Directions: A Bibliometric Analysis, Neelam Kaushal, Sanjoli Singla, Madhur Raj Jain, Suman Ghalawat

Library Philosophy and Practice (e-journal)

Microfinance is a powerful emerging instrument for the empowerment of women is, particularly for rural women. It provides small loans to poor people so that they can start their small business startup. The goal of the prompt research is to notice substantial contributors, existing refinements, fields and advocates for additional directions in the study area of Microfinance Institutions (MFI) and Women Empowerment. The bibliometrics, and network analysis (NA) has been performed on 395 documents recovered from the Scopus database to evaluate the research occurrences that have engaged a place on this subject. The study will serve as a fundamental foundation …


Use Of Social Media By Leaders Of Charismatic Churches In Ghana, Noah Darko-Adjei, Mariam Ansaa Animante, Harry Akussah May 2021

Use Of Social Media By Leaders Of Charismatic Churches In Ghana, Noah Darko-Adjei, Mariam Ansaa Animante, Harry Akussah

Library Philosophy and Practice (e-journal)

This study examined the use of social media platforms by leaders of the Charismatic Churches in Ghana. This study is germane in the era of the COVID-19 pandemic where churches are embracing social media platforms to supplement the conventional face-to-face church meetings.

The study was conducted within the framework of the Technology Acceptance Model (TAM). A questionnaire was used to collect quantitative data from a sample size of 152 respondents. Also, 2 head pastors and their deputies, as well as 2 IT personnel, were interviewed. The study found a high level of awareness of social media platforms adopted by the …


Review On Islamic Social Reporting (Isr) Research, Muhammad Syafii Antonio, Aam Slamet Rusydiana, Irman Firmansyah May 2021

Review On Islamic Social Reporting (Isr) Research, Muhammad Syafii Antonio, Aam Slamet Rusydiana, Irman Firmansyah

Library Philosophy and Practice (e-journal)

This study aims to determine the development and trend map of Islamic Social Reporting (ISR) outbreak research that is published by a reputable journal in the theme of Islamic economics and finance. The data analyzed were more than 91 publications of Scopus indexed publications. The export data is then processed and analyzed using the R Biblioshiny application program to find out the bibliometric map of the development of Islamic Social Reporting research. The results showed that the number of publications on the development of Islamic Social Reporting research experienced a significant increase. The results show that the highest number …


Islamic Moral Economy: A Scientometric Using R, Aam Slamet Rusydiana, Aisyah Assalafiyah May 2021

Islamic Moral Economy: A Scientometric Using R, Aam Slamet Rusydiana, Aisyah Assalafiyah

Library Philosophy and Practice (e-journal)

This scientometric study investigates the current state of various studies on the Islamic moral economy published by journals equipped with a digital-object-identifier. The analysis is focused on descriptions of the characteristics and trends of keywords, authors and journals. The data analyzed were 182 research publications in Dimensi (https://dimension.ai). The search used to determine the research dataset was last updated on January 9, 2021. Descriptive statistical methods were used, and bibliometric analysis was performed using the R Biblioshiny to determine the bibliometric map. The number of articles discussing the theme of the Islamic moral economy is quite large in recent years. …


How Far Has Halal Transportation Been Researched?, Aam Slamet Rusydiana, Mustika Sari, Yudhistira Adi Seputra, Achmad Firman Wachyudi May 2021

How Far Has Halal Transportation Been Researched?, Aam Slamet Rusydiana, Mustika Sari, Yudhistira Adi Seputra, Achmad Firman Wachyudi

Library Philosophy and Practice (e-journal)

This study aims to determine the development map and trend of halal transportation published by well-known journals with Islamic economics and finance. The data were analyzed from 50 Scopus indexed research publications. The export data is then processed and analyzed using the R Biblioshiny application program to determine the bibliometric map of the development of halal transportation researchs. The results showed that the number of publications on the development of halal transportation research had increased significantly. The results showed that the most types of documents were journal articles. The most popular writer is Ngah Ah, Iranmanesh and Mohammad, while …


Dea On Islamic Banking: A Bibliometric Study And Critical Perspective, Aam Slamet Rusydiana, Rafika Rahmawati, Shafitranata Shafitranata May 2021

Dea On Islamic Banking: A Bibliometric Study And Critical Perspective, Aam Slamet Rusydiana, Rafika Rahmawati, Shafitranata Shafitranata

Library Philosophy and Practice (e-journal)

This study aims to determine the map of the development of Islamic Bank DEA research. DEA or Data Envelopment Analysis is one method for efficiency and productivity measurement. The data analyzed were in the form of publication of the DEA application research on Islamic banking totaling 201 articles. Map of the development of Islamic Bank DEA field research is obtained through the export process into the .txt file format. The export data is then processed and analyzed using the VOSviewer application program to determine the bibliometric map of the development of the DEA Islamic Bank application research. The results showed …


Bibliometric Analysis Of Literatures On Digital Banking And Financial Inclusion Between 2014-2020, Muhammad Ridhwan Ab. Aziz, Mohd Zalisham Jali, Mohd Nazri Mohd Noor, Syahnaz Sulaiman, Mohd Shukor Harun, Muhammad Zakirol Izat Mustafar May 2021

Bibliometric Analysis Of Literatures On Digital Banking And Financial Inclusion Between 2014-2020, Muhammad Ridhwan Ab. Aziz, Mohd Zalisham Jali, Mohd Nazri Mohd Noor, Syahnaz Sulaiman, Mohd Shukor Harun, Muhammad Zakirol Izat Mustafar

Library Philosophy and Practice (e-journal)

The fastest growing in technology in the recent many of years has changed the way of people live and the conduct of business. The existing of the internet and mobile has led to profound transformation to a various industry from manual-based to automatic-based activity and from offline to online transaction include in banking and financial industry. The objective of this study is to analyze the related literatures on Digital Banking and Financial Inclusion between 2014 until 2020. The methodology that has been applied in this study is descriptive research based on document analysis on previous studies and literatures on digital …


A Bibliometric Analysis Of Iso 9000 Research From 2015 To 2020 Using Vosviewer Application, Ilham I May 2021

A Bibliometric Analysis Of Iso 9000 Research From 2015 To 2020 Using Vosviewer Application, Ilham I

Library Philosophy and Practice (e-journal)

This study aims to map scientific publications in the field of ISO 9000 visually at the global level indexed by scopus using bibliometric analysis. This study focused on articles of ISO 9000 at the international level. Research data were obtained from the Scopus database in Januari 2021 through the publish or perish software. All the discussions and analysis in this paper is based on the 46 papers consisting of 35 article, 4 conference papers, 3 reviews, 3 chapters and 1 book. Then the paper will be analyzed using the VOSviewer application for viewing and creating the desired bibliometric maps. In …


Iso 14000 Publication: A Bibliometric Analysis (2011-2020), Ilham M.Said May 2021

Iso 14000 Publication: A Bibliometric Analysis (2011-2020), Ilham M.Said

Library Philosophy and Practice (e-journal)

This study explain about ISO 14000 itself is an international standard that discusses environmental management systems in general. This study aims to visually map publications in the field of ISO 14000 at the global level indexed by Scopus using Bibliometric analysis. This research utilizes the analysis features on the Scopus website and visualizes the bibliometric network using VOSviewer. The research data used is to use indicators in the form of keywords related to ISO 14000 in the Scopus database with the results obtained as many as 136 academic documents that have been published from 2011 to 2020 at the global …


Quality Of Academic Improvement In Indonesia : A Bibliometric Analysis (2015-2020), Merlin Apriliyanti May 2021

Quality Of Academic Improvement In Indonesia : A Bibliometric Analysis (2015-2020), Merlin Apriliyanti

Library Philosophy and Practice (e-journal)

This research collects and processes related journals with the title of improving academic quality by using publish or perish and vosviewer as a medium of analysis. By using these 2 applications, the author can analyze and conclude the data obtained. The method used in this research is the bibliometric technique, which analyzes the data using keywords as the start of the search and then concludes it into an output that can be used to determine the journal related to the title. The results of this discussion are, during 2015 to 2020 there were many countries, types of scientific works, and …


Audit Quality Research: A Bibliometric Analysis, Muhamad Taqi, Rahmawati Rahmawati, Bandi Bandi, Payamta Payamta, Aam Slamet Rusydiana Apr 2021

Audit Quality Research: A Bibliometric Analysis, Muhamad Taqi, Rahmawati Rahmawati, Bandi Bandi, Payamta Payamta, Aam Slamet Rusydiana

Library Philosophy and Practice (e-journal)

This study aims to determine the development and research trend maps with the theme Audit Quality published by well-known journals. The data used in this study were 499 indexed research publications with the theme Audit Quality in the period 1981 to 2020. The map of research development in Audit Quality was obtained through the export process, which would be processed and analyzed using the R Biblioshiny application program. This study shows that the number of publications about the development of Audit Quality research has increased significantly. The research results show that the journal that publishes the most and has the …


Sfa Application On Islamic Economics And Finance Research, Aam Slamet Rusydiana, Lina Nugraha Rani, Rosadiro Cahyono Apr 2021

Sfa Application On Islamic Economics And Finance Research, Aam Slamet Rusydiana, Lina Nugraha Rani, Rosadiro Cahyono

Library Philosophy and Practice (e-journal)

This study aims to determine the map of SFA research on Islamic economics and finance (IEF). SFA or Stochastic Frontier Approach is one method for parametric efficiency measurement. The data analyzed were in the form of publication of the SFA application research on IEF, totaling 109 articles. Map of the development of SFA field research is obtained through the export process into the .txt file format. The export data is then processed and analyzed using the VOSviewer application program to determine the SFA development’s bibliometric map in Islamic finance application research. The results showed that the number of publications on …


A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina Apr 2021

A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study aims to conduct a systematic literature review of research in the field of Information Technology Capital and Performance with data from all international research publications. The data obtained in this study amounted to 113 academic documents published from 1994 to 2020 globally. Research has discussed a lot about the causal relationship between information technology capital and company performance, the results of empirical studies vary to some extent with the exception of Information Technology business partnerships which are referred to as Information Technology business and strategic alignment. To that end, strategic alignment has emerged as one of the most …


Biblioshiny R Application On Islamic Microfinance Research, Popon Srisusilawati, Aam Slamet Rusydiana, Yulizar Djamaluddin Sanrego, Naelati Tubastuvi Apr 2021

Biblioshiny R Application On Islamic Microfinance Research, Popon Srisusilawati, Aam Slamet Rusydiana, Yulizar Djamaluddin Sanrego, Naelati Tubastuvi

Library Philosophy and Practice (e-journal)

This study aims to determine the development of Islamic microfinance research trends published by leading journals on Islamic economics and finance. The data analyzed consisted of 441 indexed research publications. The data is then processed and analyzed using the R Bibliometric application to find out the bibliometric map of the development of Islamic economics and finance on Islamic microfinance. The results showed that the number of publications on the development of Islamic economic and financial research had increased significantly. Then, most types of documents that analyze Islamic microfinance are journaled articles. The most popular author is Kassim S, and the …


Social Media & Hr: A Bibliometric Analysis, Divyanshu Pawaskar Mr., Priya Sharma Ms., Sanjay Bhattacharya Mr., Monica Kunte Dr., Netra Neelam Dr., Preeti Mulay Dr. Apr 2021

Social Media & Hr: A Bibliometric Analysis, Divyanshu Pawaskar Mr., Priya Sharma Ms., Sanjay Bhattacharya Mr., Monica Kunte Dr., Netra Neelam Dr., Preeti Mulay Dr.

Library Philosophy and Practice (e-journal)

From an HRM standpoint, the better an organisation is able to manage their workforce, the better their performance will be. In doing so, social media nowadays play a major role to this end. Be it talent acquisition, employee engagement, talent management or enhancing employer value proposition, social media profiles are playing a big role for organisations. The onus of which lies to a large extent on the shoulders of the HR department. Merely having pages on social media platforms do not suffice. Proper management and audience engagement become the key for HR. It is not sufficient to just have a …