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Articles 3601 - 3630 of 34035
Full-Text Articles in Business
Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics, Katharine Michelle Howie
Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics, Katharine Michelle Howie
Electronic Theses and Dissertations
Cause-related marketing is an effective promotional tool that connects with consumers’ emotions and increases sales. Two essays are presented that explore how consumers respond to different marketing tactics. The first essay presents two studies that examine cause-related marketing (CRM) promotions that require consumers’ active participation. Requiring a follow-up behavior has very valuable implications for maximizing marketing expenditures and customer relationship management. Theories related to ethical behavior, like motivated reasoning and defensive denial, are used to explain when and why consumers respond negatively to these effort demands. The first study finds that consumers rationalize not participating in CRM by devaluing the …
Three Essays On Retail Branding, The Makings Of A Great Retail Brand: Antecedents, Outcomes, And Retailer Ad Spending Strategies, Chi Zhang
Electronic Theses and Dissertations
Brands are valuable intangible assets with long-term benefits. In the retail industry, branding is of particular importance because of the highly competitive nature of the industry. Even though many of the important branding principles apply, retail brands are distinct from product brands. This dissertation aims to clarify the nature and dimensionality of retail brand equity and explore the effect of retail advertising on its market and financial performance. In the first essay, the primary antecedents of retail brand equity are examined using both functional and experiential dimensions of retail brand association. The results illustrate the salient role of the consumer …
Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White
Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White
Electronic Theses and Dissertations
No abstract provided.
Applying Special Purpose Frameworks In State And Local Governmental Financial Statements; Practice Aid Series, American Institute Of Certified Public Accountants (Aicpa)
Applying Special Purpose Frameworks In State And Local Governmental Financial Statements; Practice Aid Series, American Institute Of Certified Public Accountants (Aicpa)
Guides, Handbooks and Manuals
No abstract provided.
Using A Soc 1® Report In Audits Of Employee Benefit Plans; Practice Aid Series, American Institute Of Certified Public Accountants (Aicpa)
Using A Soc 1® Report In Audits Of Employee Benefit Plans; Practice Aid Series, American Institute Of Certified Public Accountants (Aicpa)
Guides, Handbooks and Manuals
No abstract provided.
A Study On How Mobile Banking Has Affected The Banking Industry: Has Mobile Banking Improved Bank Performance?, Courtney Elizabeth Cleveland
A Study On How Mobile Banking Has Affected The Banking Industry: Has Mobile Banking Improved Bank Performance?, Courtney Elizabeth Cleveland
Honors Theses
This paper explores the effect of mobile banking on the banking industry. It further seeks to investigate if banks improve financial performance as well as customer conversion and retention due to mobile banking. The research sifts through early entries in mobile banking features, data transfer technology evolution along with hand-held mobile device advances. Population demographics are also reviewed to understand which segment is more inclined to use mobile banking applications, giving banks insights and analytics for focused advertising. Data security needs and bank personnel skills evaluation show a shift in personnel skill-set evolution from historical employees. Overall, the data suggests …
A Multi-Dimensional Evaluation And Strategic Exploration Of Institutional Investing With Focus On State Street Corporation, Jack Badger
Honors Theses
This report examines State Street Corporation in a way similar to that of a professional in an advisory role. Included in this analysis is a brief history of the firm, financial ratio analysis and implications, audit and tax recommendations, and tools to help improve State Street's strategic outlook and outlast its competitors.  
I Got It On Silk Road: An Examination Of Knowledge And Attitudes Towards Tor And The Dark Web, Zachary Mitchell
I Got It On Silk Road: An Examination Of Knowledge And Attitudes Towards Tor And The Dark Web, Zachary Mitchell
Honors Theses
As communication technology has grown, so has the potential for crimes to be committed with the new technology. The United States government has attempted to stay current with the times by introducing legislation to increase federal power to detect and stop these crimes, but some feel that some of these new laws and acts reduce personal freedoms and liberties. Enter Tor and the Dark Web, a set of often misunderstood tools and web-based resources designed to make users' data and behavior on the Internet anonymous. This paper describes the aforementioned laws, how Tor and the Dark Web work, and examines …
A Background And Chronological Take On High Frequency Trading, Quinn H. Murray
A Background And Chronological Take On High Frequency Trading, Quinn H. Murray
Honors Theses
The purpose of this thesis is to analyze, in context of high frequency trading, potential market manipulation techniques (i.e. market making arbitrage, statistical arbitrage, market structure arbitrage, and directional strategies), and to review the subject from a chronological perspective from the 1960s onward, covering topics not limited to Regulation National Market System, the flash crash of May 6, 2010, and the August 24, 2015 market crash. To date, high frequency trading's effects on the United States market place have been well documented. This thesis will speculate about the true nature—whether adverse or beneficial-- of this fascinating, evolutionary, highly scrutinized topic.
3d Systems: An In-Depth Look Into The Past, Present, And Future Of 3d Printing, John Lars Ely
3d Systems: An In-Depth Look Into The Past, Present, And Future Of 3d Printing, John Lars Ely
Honors Theses
This thesis revolves around the 3D printing industry. I focused the majority of my research on the company, 3D Systems. I looked into the various factors that are holding the company back and what it can do to overcome then. I concluded that 3D Systems needs to focus more on developing and marketing printers for the domestic market. I also found that the company has to gain a stronger foothold in the Asian market if it wants to emerge as the leader of the industry.
How Proposed Legislation Could Affect Corporate Taxes, Kaitlin Aspinwall
How Proposed Legislation Could Affect Corporate Taxes, Kaitlin Aspinwall
Honors Theses
The purpose of this thesis is to explore in detail three tax reform proposals and to determine the effects that each would have on three different industries, manufacturing, service based, and technology. This study looks at the detailed tax reform plans of Congressman Dave Camp, Congressman Devin Nunes, and Senators Marco Rubio and Mike Lee. In order to determine the effects that each of these plans would have on the three industries, the financial statements of Lockheed Martin, Liberty Mutual, and Facebook are analyzed as representatives of their industries. This analysis revealed the effects that the proposals would have on …
Intersectional Identity Entrepreneurship: Historic Case Of Viola Turner Pursuing Legitimacy Acquisition In Insurance Industry, M. Madison Portie
Intersectional Identity Entrepreneurship: Historic Case Of Viola Turner Pursuing Legitimacy Acquisition In Insurance Industry, M. Madison Portie
Honors Theses
In this historical organizational study, I examine how Viola Turner, a pioneering African American female business professional, managed to climb to the board membership of a black- owned insurance company. I propose that she managed her identity entrepreneurially fitting it to match the leadership role identity in the all-black men board. To assess the veracity of this proposition, I unpack how she exhibited her identity entrepreneurship given that her social identity was perceived as ambivalent by the board that was not conducive to accepting women as members in a leadership role. I chose the case of Viola Turner because I …
Walgreens: Financial Analysis And Recommendations, Madeleine Robinson
Walgreens: Financial Analysis And Recommendations, Madeleine Robinson
Honors Theses
This thesis is an analysis including recommendations for the publically traded company, Walgreens. By using the most recent 10-K filing, a complete financial analysis was completed. Through the findings it was recommended to Walgreens that they focus more on mobile growth to compete with technology of competitors, as well as bring an in store area to represent their mobile presence.
Intentions To Purchase Genetically Modified Foods In The United States And Germany: The Impact Of Consumer Knowledge And Attitudes, Maggie Hall
Honors Theses
Genetically modified foods are a current, ongoing issue in the world today. Much research is done on the producers and governmental regulation systems regarding GMOs, but not much research exists about direct consumer actions towards genetically modified foods. Hence, in this thesis, I focus on the consumers in Germany and the United States and their attitudes and knowledge of GMOs. I chose Germany and the US as the two overarching cases due to their perceived and reported differences surrounding GMOs on many levels, such as production and government regulation. With the aid of Clickworker and Amazon Mechanical Turk, I utilized …
A Quantitative Analysis Of Financial Literacy At The University Of Mississippi, Paul Jackson Gunn
A Quantitative Analysis Of Financial Literacy At The University Of Mississippi, Paul Jackson Gunn
Honors Theses
This thesis examines why financial literacy is important and what factors can influence students' financial literacy at the University of Mississippi. Financial literacy is important and can affect many aspects of life, whether it is political, financial, educational or personal. Students enrolled in EDHE 105 participated in the multiple-choice survey, which included socioeconomic, demographic and financial literacy questions. Participants' answers were analyzed using four statistical models: ordinary least squares regression, univariate analysis or means by differences analysis, interactions and probit analysis. The study found that the average score, 2.02 out of five, to the financial literacy quiz for all participants …
The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer
The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer
Electronic Theses and Dissertations
The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …
The Impact Of Disclosing Auditor Independence And Tenure On Non-Professional Investor Judgment And Decision-Making, L. Tyler Williams
The Impact Of Disclosing Auditor Independence And Tenure On Non-Professional Investor Judgment And Decision-Making, L. Tyler Williams
Electronic Theses and Dissertations
This study experimentally investigates how disclosing both the auditor’s obligation to remain independent of its client and auditor tenure in the audit report influence non-professional investors’ judgments and decision-making, especially the decision about whether to invest in a particular auditee. In the Auditor’s Reporting Model (ARM) proposal, the Public Company Accounting Oversight Board (PCAOB) asserts that inclusion of additional information in the audit report will improve the informativeness of the audit report for investors and as a result will modify its relevance to investment decisions. Using an experiment, I find that these disclosures positively influence non-professional investor judgments of auditor …
Codification Of Statements On Standards For Accounting And Review Services (Including Statements On Standards For Accounting And Review Services [Clarified]), Numbers 1-21, As Of January 2016, American Institute Of Certified Public Accountants (Aicpa)
Codification Of Statements On Standards For Accounting And Review Services (Including Statements On Standards For Accounting And Review Services [Clarified]), Numbers 1-21, As Of January 2016, American Institute Of Certified Public Accountants (Aicpa)
AICPA Professional Standards
No abstract provided.
Codification Of Statements On Auditing Standard, Numbers 122 To 131, As Of January 2016, American Institute Of Certified Public Accountants (Aicpa)
Codification Of Statements On Auditing Standard, Numbers 122 To 131, As Of January 2016, American Institute Of Certified Public Accountants (Aicpa)
AICPA Professional Standards
No abstract provided.
General Accounting And Auditing Developments, 2016/17; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
General Accounting And Auditing Developments, 2016/17; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Employee Benefit Plans Industry Developments - 2016; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Employee Benefit Plans Industry Developments - 2016; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Developments In Preparation, Compilation, And Review Engagements, 2016/17, American Institute Of Certified Public Accountants (Aicpa)
Developments In Preparation, Compilation, And Review Engagements, 2016/17, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Employee Benefit Plans, January 1, 2016; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)
Employee Benefit Plans, January 1, 2016; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Revenue Recognition : Accounting And Auditing Considerations, 2016/17; Alert, American Institute Of Certified Public Accountants (Aicpa)
Revenue Recognition : Accounting And Auditing Considerations, 2016/17; Alert, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Not-For-Profit Entities Industry Developments - 2016; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Not-For-Profit Entities Industry Developments - 2016; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Codification Of Statements On Standards For Attestation Engagements (Including Statements On Standards For Attestation Engagements [Clarified]), Numbers 1-18, As Of January 2016, American Institute Of Certified Public Accountants (Aicpa)
Codification Of Statements On Standards For Attestation Engagements (Including Statements On Standards For Attestation Engagements [Clarified]), Numbers 1-18, As Of January 2016, American Institute Of Certified Public Accountants (Aicpa)
AICPA Professional Standards
No abstract provided.
Pcaob Standards And Related Rules, Volume 1, As Of January 2016, Auditing — Reorganized, Auditing, Public Company Accounting Oversight Board, American Institute Of Certified Public Accountants (Aicpa)
Pcaob Standards And Related Rules, Volume 1, As Of January 2016, Auditing — Reorganized, Auditing, Public Company Accounting Oversight Board, American Institute Of Certified Public Accountants (Aicpa)
AICPA Professional Standards
No abstract provided.
Pcaob Standards And Related Rules, Volume 2, As Of January 2016, Attestation, Ethics & Independence, Quality Control, Pcaob Staff Guidance, Select Rules Of The Board, Select Pcaob Releases, American Institute Of Certified Public Accountants (Aicpa)
Pcaob Standards And Related Rules, Volume 2, As Of January 2016, Attestation, Ethics & Independence, Quality Control, Pcaob Staff Guidance, Select Rules Of The Board, Select Pcaob Releases, American Institute Of Certified Public Accountants (Aicpa)
AICPA Professional Standards
No abstract provided.
Government Auditing Standards And Single Audit Developments, 2016/17; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Government Auditing Standards And Single Audit Developments, 2016/17; Audit Risk Alerts, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Aicpa Annual Report, 2016; Ready For Next, American Institute Of Certified Public Accountants (Aicpa)
Aicpa Annual Report, 2016; Ready For Next, American Institute Of Certified Public Accountants (Aicpa)
AICPA Annual Reports
No abstract provided.