Business Commons^™

Online Hotel Booking Experience: Flow Theory, Measuring Online Customer Experience And Managerial Implications, Anil Bilgihan, Fevzi Okumus, Khaldoon Nusair

Rosen Faculty Scholarship and Creative Works

The past decade has perceived a significant development of various Internet technologies including HTML5, Ajax, landing pages, CSS3, social media and SEO to name a few. New web technologies provide opportunities for e-commerce companies to enhance the shopping experiences of their customers. This article focuses the phenomenon of online experiences from a services marketing aspect by concentrating online hotel booking. Successful lodging management strategies have been associated with the creation of experience, which in turn leads to fruitful performance outcomes such as superior financial performance, enhanced brand image, customer loyalty, positive word of mouth and customer satisfaction. E-commerce researchers and …

Research Note: Biometric Technology Applications And Trends In Hotels, Anil Bilgihan, Ersem Karadag, Cihan Cobanoglu, Fevzi Okumus

Rosen Faculty Scholarship and Creative Works

The purpose of this study is to investigate the biometrics technologies adopted by hotels and the perception of hotel managers toward biometric technology applications. A descriptive, cross sectional survey was developed based on extensive review of literature and expert opinions. The population for this survey was property level executive managers in the U.S. hotels. Members of American Hotel and Lodging Association (AHLA) were selected as the target population for this study. The most frequent use of biometric technology is by hotel employees in the form of fingerprint scanning. Cost still seems to be one of the major barriers to adoption …

Examining Key Drivers Of Customer Delight In A Hotel Experience: A Cross-Cultural Perspective, Edwin Torres, Xiaoxiao Fu, Xinran Lehto

Rosen Faculty Scholarship and Creative Works

Welcoming all guests is the calling shared by those who work in the hotel industry. Everyday hoteliers strive to provide a service of excellence to all of those who visit. This can be somewhat of a complex endeavor, as hotels receive guests from different nationalities and cultures. Previous research in the area of customer delight has revealed some of the factors that define and drive the customer delight experience. Despite the emerging literature on the subject, the question remains: are guest from different cultures likely to be delighted by different things? In the present study, the researchers conducted extensive semi-structured …

Evaluation Of Tourism Competitiveness And Its Effects On Destination Management: Making A Difference In Costa Rica?, Robertico Croes

Rosen Faculty Scholarship and Creative Works

This study investigates whether the focus on inputs as measurement of tourism competitiveness provides a comprehensive understanding of the competitive position of a destination. Specifically the investigation is applied to Costa Rica in the context of the Central American region aiming at evaluating the impact of tourism competitiveness. The study applied descriptive and inductive statistics for an evaluation impact. This study found that the inputs focus is inconsistent with competitiveness as measured on the performance of a destination aiming at enhancing the quality of life. This inconsistency could confound a rational process of decisionmaking at the destination level. Two relevant …

One Experience And Multiple Reviews: The Case Of Upscale U.S. Hotels, Edwin Torres, Howard Adler, Xinran Lehto, Carl Behnke, Li Miao

Rosen Faculty Scholarship and Creative Works

Purpose– The present study aimed to understand the relationships between the various kinds of feedback received by hospitality operators. Information from guests, experts, and internal sources are often received, valued, and processed in various ways. The researchers sought to further explore the usage of such feedback and implications for theory and practice.

Design/methodology/approach– A survey was sent to hotel general managers of four‐ and five‐diamond properties around the USA using the listing of the American Automobile Association (AAA). A total of 140 responses were received. The researchers utilized correlations and canonical correlation analysis to help understand the relationships among the …

Exploring Pull Factor Influences At Campgrounds By Rv Association Members, Jill Fjelstul

Rosen Faculty Scholarship and Creative Works

Recreational vehicles (RVs) are owned and/or rented by travelers of diverse ages, traveling parties, and agendas. RVs, in most cases, will be parked at a campground during use, lending to the question of what factors influence campground selection. The current study explored pull factors specific to RV campground attributes by members of a RV association, identified the general demographics of the respective RV association, and investigated campground travel decisions by members of the RV association. Findings from the current study can assist campground owners/operators in developing effective marketing strategies for attracting RV travelers with customized products, onsite amenities, and/or services. …

A Quantitative Study Exploring The Difference Between Gaming Genre Preferences, Anil Bilgihan, Cihan Cobanoglu, Khaldoon Nusair, Fevzi Okumus, Milos Bujisic

Rosen Faculty Scholarship and Creative Works

Although gaming technologies have been in use for more than thirty years, there is a lack of academic researchin this area. Specifically, the purpose of this study is to identify the difference between age and gender ingaming genre preferences. A cross sectional online survey was administered with a sample size of 408. It wasfound that there is a statistical difference between age groups and their gaming preferences with the older generation focusing more on strategic gaming offerings while the younger generation tended to side more withaction games. The findings of this study provide insights for game developers.

Meeting The Challenge Of Assurance Of Learning: Perspectives From Four Business Schools, Jane Whitney Gibson, Regina A. Greenwood, Bahaudin G. Mujtaba, Shelley R. Robbins, Julie A. Teahen, Dana V. Tesone

Rosen Faculty Scholarship and Creative Works

"Practice what you preach" is often a phrase used to emphasize the importance of maintaining one’s integrity through performing as one advises others. In the case of succession management, this phrase can be used to emphasize the differences between educators and practitioners. Furthermore, it is the practice of educators to instill in students the understanding that a succession plan is necessary in business practices. However, within the confines of higher education, succession management plans are rare. This brings into question if institutions are aware of the immoral implications that it establishes by teaching a concept itself is unwilling to implement.

The Force Field Of Tourism, Jorge Ridderstaat, Robertico R. Croes, Peter Nijkamp

Rosen Faculty Scholarship and Creative Works

The literature on tourism development has focused on a one dimensional relationship between tourism development and quality of life. The impact of shock events on the relationship tourism development and quality of life seems ignored. Rather less attention has been paid to the multi-dimensional aspects of the relationship between tourism development and quality of life, and the potential impact of shock events on shaping this relationship. This study proposes a conceptual framework describing a triad of relations between tourism development (TD), quality of life (QoL) and shock events, and advocates that a bilateral relation exists between these three constructs. The …