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Application Of The Self-Checkout System In Kosovo, Hamëz Rama, Fjolla Leka
Application Of The Self-Checkout System In Kosovo, Hamëz Rama, Fjolla Leka
UBT International Conference
Kosovo is a new state which passed the period under occupation, under a system where the market economy did not dominate, to pass to the period of war, liberation, emergency system. During this process, Kosovo has marked concrete steps in the application and use of innovations and information technology in order to reduce costs, increase efficiency and effectiveness at work and reduce the customers waiting in front of cash registers in major markets in Kosovo. The Self-checkout system will facilitate the procedure of long waits during payments in the trade chains; it will also make consumers feel more advanced and …
The Economic Explanation Of Customer Behavior, Semra Bujari, Semra Kerim
The Economic Explanation Of Customer Behavior, Semra Bujari, Semra Kerim
UBT International Conference
The economic explanation of customer behavior in the purchasing process starts from the assumption that buying represents a process of choosing products between different alternatives, even under the influence of rational motives. Economic theory, which has given the consumer economic explanation, assumes that homogeneous buyers are present on the market and they behave in a foreseeable manner. The consumer person is seen as a rational buyer who has general information about the market and tries to maximize the expected value of money, time and spent effort. The customer is determined to purchase those products and services that will bring greater …
Promotion Of New Products By Manufacturing Companies In The Kosovo Market, Rajan Arapi
Promotion Of New Products By Manufacturing Companies In The Kosovo Market, Rajan Arapi
UBT International Conference
Manufacturing companies in Kosova market in order to develop new products give much importance to the marketing in particular to the promotional marketing. This scientific paper examines patterns and opportunities that manufacturing companies in Kosova market apply to promote existing products, in particular neë ones in a certain market. This paper reflects the promotion models of products which manufacturing companies in Kosova apply. Promotion as a key element of new product development requires special treatment in relation to customers and market requirements. The issue of price management of new products is also a very important integral issue which is researched …