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Changing Consumer Behavior As A Result Of Influencer Marketing, Hamëz Rama
Changing Consumer Behavior As A Result Of Influencer Marketing, Hamëz Rama
UBT International Conference
The third millennium was preceded by rapid technical-technological development, namely information technology and the Internet, through which the factors of the external environment have also changed which have drastically influenced the changes in consumer behavior. The market as such has a very heterogeneous and dispersed character, therefore, the world is dominated by hyper-competition, as products and services are becoming increasingly personalized. The development, transformation and very large use of social networks by the general society has pushed marketers to develop and apply a new concept of marketing which is influencer marketing. The very large use of social networks by individuals, …
The Economic Explanation Of Customer Behavior, Semra Bujari, Semra Kerim
The Economic Explanation Of Customer Behavior, Semra Bujari, Semra Kerim
UBT International Conference
The economic explanation of customer behavior in the purchasing process starts from the assumption that buying represents a process of choosing products between different alternatives, even under the influence of rational motives. Economic theory, which has given the consumer economic explanation, assumes that homogeneous buyers are present on the market and they behave in a foreseeable manner. The consumer person is seen as a rational buyer who has general information about the market and tries to maximize the expected value of money, time and spent effort. The customer is determined to purchase those products and services that will bring greater …