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Full-Text Articles in Business
Let's Speculate About It: When And Why Consumers Want To Discuss Mystery Products, Aleksandra Kovacheva, Hillary Wiener
Let's Speculate About It: When And Why Consumers Want To Discuss Mystery Products, Aleksandra Kovacheva, Hillary Wiener
Marketing Faculty Scholarship
Research suggests that mystery products can be appealing to consumers and can motivate interest and purchase. In this paper, we examine a different benefit of these offerings – their effect on driving conversation. We propose that such products can prompt a conversation due to their ability to motivate joint speculation, or the process of thinking about possible resolutions of the uncertainty with others. We define this novel driver of conversation, delineate it from related constructs, and situate it in the literature. We then provide initial evidence for the proposed theory in seven studies (n = 2,835), demonstrating that mystery …
Exploring Tech Tools And Productivity Apps, Lauren Puzier
Exploring Tech Tools And Productivity Apps, Lauren Puzier
University Libraries Faculty Scholarship
Technology is continuously changing, and there are always new tools and mobile apps to test out. There are tools for everything from productivity, audio, communication, content creation and design, coding, automation, VR, video, etc. As many libraries have shifted to remote operations due to the COVID-19 pandemic, daily workflows have changed. The NMRT Online Discussion Committee asked members what tools they have found useful in their work at the library or home over the past year. Members shared tools they were interested in trying and which apps help their daily workflow.