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Full-Text Articles in Business
The Phenomenon Of Online Reviews - Digital Headache Or Golden Opportunity For The Tourism Sector?, Jennifer Lawlor, Geraldine A. Gorham, Colin O'Connor
The Phenomenon Of Online Reviews - Digital Headache Or Golden Opportunity For The Tourism Sector?, Jennifer Lawlor, Geraldine A. Gorham, Colin O'Connor
Conference papers
This conceptual paper presents a research agenda for tourism operators by examining the literature pertaining to the phenomenon of online reviews in the tourism sector. The objective is to examine tourist motivations for posting online reviews and their potential impact on the consumer decision making process. Furthermore, this paper seeks to explore how tourism operators may respond to, and act upon, this source of customer word-of-mouth.
Taking A Step Back From The Individual Social Entrepreneur, Ziene Mottiar
Taking A Step Back From The Individual Social Entrepreneur, Ziene Mottiar
Conference papers
An investigation of how a national tourism policy resulted in the emergence of new social entrepreneurs in destinations across Ireland.