Business Commons^™

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …

An Examination Of The Role Of Placemaking In Tourism On The Entrepreneurial Eco System, Ziene Mottiar, Theresa Ryan

Conference papers

Place-making is a topic of increasing interest in the tourism literature as national and local governments and DMOs continue to focus on the competitiveness and attractiveness of their destination. While the focus in the entrepreneurship and innovation literature is on individual entrepreneurs, policies and networks, place is a vital element in the tourism nexus and this concept is explored in this paper. As Solfield et al. (2017, p.2) note ‘place making in tourism.. creates an identity, an image, a difference from other places’. This paper examines how place making can encourage innovation by investigating the case of the Wild Atlantic …

A Career In Tour Guiding: A Case Study Of Dublin, Ireland, Detta Melia

Conference papers

Tourist guides are the essential interface between a tourism destination and its visitors, and are very much responsible for the overall impression of the destination and satisfaction offered. However, of the small amount of literature published, very few studies have asked tourist guides their views and opinions, or have built up a profile of the tourist guide. This paper attempts to redress the balance. This study, concentrating on professional tourist guides in Dublin, Ireland.

Potential threats and challenges to the future of the industry are explored, particularly threats from unqualified guides and from the introduction of information technology (IT). Primary …

The Problems Of Deficient Data When Planning For Religious Tourism: An Irish Case Study, Vreny Enongene, Kevin Griffin

Conference papers

This study stresses the importance of the availability of data and relevant statistics in the advancement of tourism knowledge and the enhancement of visitor experiences (pre-and post-experiences) for those particularly interested in visiting sacred sites, as well as its study. With sacred sites in the Island of Ireland as sites under study. The dearth in data and relevant statistics on religious tourism sites and their facilities, visitor numbers and their activities, management issues, and visitor experiences, at sacred sites in the Ireland of Ireland, although widely acclaimed as a country of saints and scholars, prompted the present investigation.

In arriving …

Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy

Conference papers

The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …

Taking A Step Back From The Individual Social Entrepreneur, Ziene Mottiar

Conference papers

An investigation of how a national tourism policy resulted in the emergence of new social entrepreneurs in destinations across Ireland.

The Phenomenon Of Online Reviews - Digital Headache Or Golden Opportunity For The Tourism Sector?, Jennifer Lawlor, Geraldine A. Gorham, Colin O'Connor

Conference papers

This conceptual paper presents a research agenda for tourism operators by examining the literature pertaining to the phenomenon of online reviews in the tourism sector. The objective is to examine tourist motivations for posting online reviews and their potential impact on the consumer decision making process. Furthermore, this paper seeks to explore how tourism operators may respond to, and act upon, this source of customer word-of-mouth.

Enter Conference 2014 Closing Address, Patrick Horan

Conference papers

No abstract provided.

Using An Iconic Story To Bring Communities Together To Develop A Tourism Experience, Denise O'Leary, Mary Rose Stafford

Conference papers

Tourism destination governance is concerned with the development and management of a destination; who is involved and how they are involved. Although the term governance was traditionally associated with politics and government structures it has become more broadly applied in recent years to also describe more grassroots approaches involving various community stakeholders such as individual business owners in tourism product and service provision, business owners in other sectors, community leaders and community residents Morrison (2013). Turbulence in the market has forced the tourism industry to move away from centralised, government-led, hierarchical type of governance towards more participatory approaches where stakeholders …

Is There A Future / Career For Tourist Guides?, Detta Melia, Josephine Rice

Conference papers

Tourist guides are the essential interface between a tourism destination and its visitors, and are very much responsible for the overall impression and satisfaction offered by a destination. However, despite the prominent role that tourist guides play in the system of tourism, fairly scant scientific attention has been paid to them to date. Tourist Guides create a link between the visitor and the host country. Yet, of the small amount of literature devoted to them, very few studies have asked tourist guides their views and opinions, and have built up a profile of the tourist guide. This paper is an …

Lost In Translation: Interpreting And Presenting Dublin’S Colonial Past, Theresa Ryan, Bernadette Quinn

Conference papers

As Alderman (2010: 90) has recently written, the potential struggle to determine what conception of the past will prevail constitutes the politics of memory. This paper aims to investigate the politics of memory at play in determining how Dublin’s colonial heritage is constructed and represented to tourists. Dublin’s profile as a tourism destination has grown recently. It attracted 5.4 million visitors in 2009 (Fáilte Ireland 2010). Culture and heritage underpin both its touristic appeal and the city’s official efforts to represent itself as a destination. Much of Dublin’s most iconic built heritage is strongly associated with its development as a …

A Review Of Key Factors Affecting The Adoption Of Self-Service Technologies In Tourism., Petranka Kelly, Jennifer Lawlor, Michael Mulvey

Conference papers

During the past ten years self-service technologies (SSTs) have attracted research attention especially in the banking, retail and airline sectors. The infusion of technology in the service encounter has been identified as being advantageous to both the service provider and the consumer. Service provider companies may reduce costs, increase consumer satisfaction and tap into new markets which have been made accessible via the Internet. From a consumer’s point of view, SSTs can save money and time, provide convenience, and in some cases, enjoyment. All the above mentioned advantages are achievable only if SSTs gain adoption among consumers. In light of …

Perspectives On Church Tourism In Ireland, Kevin Griffin

Conference papers

This paper presents some thoughts on Pilgrimage and Church Tourism in Ireland, with a particular emphasis on Knock, pilgrimage for the Irish Travelling Community, and some thoughts on Genealogy, all with a view to informing the audience of research being undertaken in Ireland.

Social Entrepreneurs As Drivers Of Destinations, Ziene Mottiar

Conference papers

No abstract provided.

The Role Of The Customer As A Quasi-Employee In Service Organisations: A Research Agenda, Jennifer Lawlor

Conference papers

No abstract provided.

Integrating Sustainability Into Tourism Education And Training In Ireland: Current Reality And Future Actions, Kevin Griffin, Sheila Flanagan, Jane Stacey, Anna Tottle

Conference papers

The focus of this paper is to provide an overview of the current sustainability content in Irish tourism programmes and the identification of key trends in this regard. It is based on extensive research of secondary and tertiary education sectors across tourism and hospitality programmes in Ireland, undertaken by the Tourism Research Centre at the Dublin Institute of Technology. The research considers a range of programmes, including tourism, hospitality, culinary arts, event management, leisure and business programmes with a tourism component.

Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew

Conference papers

In 1998, the Scottish Tourist Board sought to develop a ‘real time’ database covering all tourism products and services throughout Scotland through visitscotland.com. Since then over £3m has been invested in this project with some 15,000 businesses and 17,500 products covering the whole spectrum of tourism business now searchable through the Web. The claim has been that there would be an increase in business being generated, initially with bookings through the more traditional channels such as telephone, fax, mail as well as e-mail and there has also been the anticipation that the official national tourist board website would generate significant …

Making A Splash! An Analysis Of The Viking Adventure And Viking Splash Tour As Expressions Of Local Heritage, Identity And Place., Ruth Casey, Ann Conway

Conference papers

No abstract provided.

Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor

Conference papers

Consumers increasingly expect to be able to locate and book suitable hotel accommodation in a single seamless process over the World Wide Web. By assessing the facilities provided by the top 50 worldwide hotel companies, the current level of sophistication of hotel Web reservations facilities is established. Factors such as the provision of search facilities, on-line availability and rate quotations and security are examined. In addition, a comparison is made between the information obtained over the Web and that available through each company’s call centre in an attempt to assess the accuracy and credibility of data obtained through Web reservations …

Tourism: A Soft Touch For Increased Taxation, Frank Mcmahon

Conference papers

This paper reviews the changes which are taking place internationally in the taxation of the tourism industry and the reasons why tourism is especially susceptible to increased taxation. It compares VAT rates in European countries and assesses the relationship between those rates and increases in international tourism receipts, concluding that there is not the direct, negative relationship which hotel associations frequently cited in their submissions to government. The canons of taxation, first devised by Adam Smith are applied to current tourism taxation: some distortions caused by taxation are identified. Finally, some topical taxation controversies are outlines, examples of positive taxation …