Business Commons^™

Recruiting Process: The Decision Is Now, Joshua Michels

Sport Management Undergraduate

The college athletic recruiting process is one cluttered with many different factors. Studies have analyzed institutional and social factors impacting a prospective student-athletes’ recruitment process. However, little research has explored recruiting from an athlete’s perspective on how they make their college decision. This study aimed to investigate the most influential factors in a Division III student-athlete’s college decision based on the college recruiting process. The purpose of conducting this research is to highlight and identify the factors that student athletes consider in regards to their recruiting process, and the school they later choose to attend and continue their athletic careers. …

College Athletics And The Money Behind It, Ryan Henderson

Sport Management Undergraduate

College athletic departments desire the positive attention that is garnered through playoff appearances and championships. Programs believe that if they spend more, they will win more, and gain footing on the national stage. This theory is supported by the tens of millions of dollars currently being spent in college sport. However, this theory is largely untested. Tens of millions of dollars are being spent by college athletic programs to put their teams atop of the national standings. With so much money being spent, programs expect to see results, whether that is playoff appearances or championships, schools want positive attention. This …

Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer

Sport Management Undergraduate

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad.

The data were measured through a 13 question …