Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- 20 hour rule (1)
- Accounting (1)
- Accounting Leadership (1)
- Advertising (1)
- Athletes (1)
-
- Brand Profiles (1)
- Competitive Balance and Attendance in International Soccer (1)
- Consumer (1)
- Consumer engagement (1)
- Differences (1)
- Division 3 Football Injuries (1)
- Division III student-athletes (1)
- Endorsement (1)
- Ethical Leadership (1)
- Freemium (1)
- Fsc2015 (1)
- Gaming platforms (1)
- Leadership (1)
- Marketing (1)
- Mobile gaming (1)
- Self-brand (1)
- Self-brand congruence (1)
- Sponsorship (1)
- Time Management (1)
- Values Based Leadership (1)
- Publication
- Publication Type
Articles 1 - 12 of 12
Full-Text Articles in Business
Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano
Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano
Sport Management Undergraduate
Moreyball is the concept of emphasizing three pointers and points in the paint over mid-range shots on offense, while forcing mid-range shots on defense. Understanding this concept is crucial not just for front office personnel, but the players and the coaches of the NBA. This research explored whether or not Moreyball accurately predicts success in the NBA. The methodology used multiple regressions between specific NBA statistics and the Win/Loss record of NBA teams. The results of this research showed that on its own, the main statistics of Moreyball were significant in predicting team success in the NBA. However when additional …
Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor
Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor
Sport Management Undergraduate
The college athletics landscape is one that is vastly different across the three main divisions of the NCAA. Previous literature has examined a mixture of a number of different factors influencing the student-athletes college decision. This study has uncovered what are the most influential factors in a Division III student-athlete’s college decision. A cross-sectional survey consisting of a number of different types of questions including rank order questions, validation options, and open ended questions helped to gather the most accurate and appropriate data for this study. This survey was administered to all students on the St. John Fisher College campus, …
Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine
Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine
Sport Management Undergraduate
The implementation of NCAA Bylaw 2.14 otherwise known as the “20 hour rule” in 1991 was supposed to have universities’ student-athletes to have more time to focus on their academic pursuits. However, recent studies have shown that this Bylaw has had no significant impact in studies that were conducted on Division I student-athletes. This study examined the time conflicts and obligations that are faced by student-athletes from a Division III perspective. Data for this study was collected through the use of a cross sectional survey with a sample of 137 student-athletes at a private Division III college. The results of …
Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica
Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica
Sport Management Undergraduate
The world is forever changing and as time has gone on homosexuals coming out have become more and more commonplace, however professional male sport is having trouble accepting societies trends. The purpose of this study is to look into the initial media response to male homosexual athletes coming out. This research will be beneficial to the academic community because it researches the relationship between sport, the media, and homosexuals. This study was conducted using secondary data from four media outlets, Sports Illustrated, ESPN the Magazine, The USA Today, and the LA Times. The data collected showed that there is limited …
The Importance Of Ethics And Ethical Leadership In The Accounting Profession, Mary Kay Copeland
The Importance Of Ethics And Ethical Leadership In The Accounting Profession, Mary Kay Copeland
Business Faculty/Staff Publications
The emergence of the twenty-first century was plagued with extensive, evasive and disheartening leadership failures. Despite the accounting profession’s standards of professional ethics, it was also tainted with ethical leadership indiscretions during this era. In response to these ethical leadership failings, renewed interest in developing accounting professionals with strong ethical principles and ethical leadership behaviors has emerged. In many firms training and development of ethical behavior is now at the forefront of the firm’s communications and professional development efforts. The question remains however, can the profession instill in its members the importance of ethical conduct? Can ethical leaders be developed …
What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone
What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone
The Review: A Journal of Undergraduate Student Research
In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.
Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier
Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier
The Review: A Journal of Undergraduate Student Research
With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.
Building The Brand: The Difference In Brand Profiles Between Team And Individual Athletes, Kayci Nucci
Building The Brand: The Difference In Brand Profiles Between Team And Individual Athletes, Kayci Nucci
Sport Management Undergraduate
Billions of dollars are spent in the sport marketing industry each year; more specifically investors are looking to put their money into specific sponsorship and endorsements of athletes. Millions of dollars are put into each sponsorship deal by managers due to the ability of the athlete’s endorsement to elevate their brand. There has been several studies conducted that asses the effectiveness of athlete sponsorship due to the fit and qualities of the athlete. There is little known about the differences in athlete’s endorsement profiles in regards to their sport, as well as their gender, ethnicity, and media exposure. This is …
Who's Trending: #Nba Vs #Nhl, Kevin Martuscello
Who's Trending: #Nba Vs #Nhl, Kevin Martuscello
Sport Management Undergraduate
Many professional athletes across a wide variety of sport have obtained celebrity status and as a result, have become human brands much greater than themselves (Carlson and Donavan, 2013). Previous research analyzed specific cases, individual strategies, and consumer behaviors. However, this study has furthered new knowledge by obtaining a comprehensive description of the differing approaches set in place by the National Basketball Association and the National Hockey League with regard to branding of individual athletes on Twitter. The purpose of this study was to determine in which ways do different sport leagues contrast in how they brand athletes on Twitter. …
Criminal Minds: The Relationship Between Sport And Off Field Violence, Danielle M. Falck
Criminal Minds: The Relationship Between Sport And Off Field Violence, Danielle M. Falck
Sport Management Undergraduate
The purpose of this study was to determine if a relationship existed between type of sports team and player convicted of a crime involving bodily harm off the playing field in the National Basketball League (NBA) and National Football League (NFL). This research was beneficial to the academic community because it further developed which professional sport participants were more engaged in violent acts out of the boundaries of their respective sports. This study allowed future researchers the opportunity to build off this study in hopes of building off of what is already known. This study was conducted with a cross …
To Play Or Not To Play: D3 Football Injuries, Tyler J. Darby
To Play Or Not To Play: D3 Football Injuries, Tyler J. Darby
Sport Management Undergraduate
Injury in college athletics are a very common occurrence, and can affect the participants very severely. Football has been one such sport that has shown a lot of public health concerns at the elite levels. With this being said research has lacked at the lower levels of collegiate football, even though this is where the vast majority of NCAA football players participate. Many scholarly sources have either focused on the elite levels of football or the youth levels, no research had been specifically done on the Division III level of football in regards to injury. Ultimately this paper hoped to …
How Does Competitive Balance In International Soccer Relate To The Fluctuation In Attendance, Christopher Blyth
How Does Competitive Balance In International Soccer Relate To The Fluctuation In Attendance, Christopher Blyth
Sport Management Undergraduate
Competitive balance is a contributing factor in the fluctuation of attendance in international soccer. The importance of this research was to show soccer organizations that competitive balance had some sort of relationship with the attendance of these games. Another reason why this study was important was because it developed further knowledge on this topic. Before conducting this study prior research was done that showed that competitive balance is not the only factor that plays into the fluctuation of attendance. The timing of the games, economy, and certain preferences of the fans were other factors that played in a role in …