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Full-Text Articles in Business

Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano Dec 2015

Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano

Sport Management Undergraduate

Moreyball is the concept of emphasizing three pointers and points in the paint over mid-range shots on offense, while forcing mid-range shots on defense. Understanding this concept is crucial not just for front office personnel, but the players and the coaches of the NBA. This research explored whether or not Moreyball accurately predicts success in the NBA. The methodology used multiple regressions between specific NBA statistics and the Win/Loss record of NBA teams. The results of this research showed that on its own, the main statistics of Moreyball were significant in predicting team success in the NBA. However when additional …


Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor Dec 2015

Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor

Sport Management Undergraduate

The college athletics landscape is one that is vastly different across the three main divisions of the NCAA. Previous literature has examined a mixture of a number of different factors influencing the student-athletes college decision. This study has uncovered what are the most influential factors in a Division III student-athlete’s college decision. A cross-sectional survey consisting of a number of different types of questions including rank order questions, validation options, and open ended questions helped to gather the most accurate and appropriate data for this study. This survey was administered to all students on the St. John Fisher College campus, …


Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine Dec 2015

Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine

Sport Management Undergraduate

The implementation of NCAA Bylaw 2.14 otherwise known as the “20 hour rule” in 1991 was supposed to have universities’ student-athletes to have more time to focus on their academic pursuits. However, recent studies have shown that this Bylaw has had no significant impact in studies that were conducted on Division I student-athletes. This study examined the time conflicts and obligations that are faced by student-athletes from a Division III perspective. Data for this study was collected through the use of a cross sectional survey with a sample of 137 student-athletes at a private Division III college. The results of …


Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica Dec 2015

Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica

Sport Management Undergraduate

The world is forever changing and as time has gone on homosexuals coming out have become more and more commonplace, however professional male sport is having trouble accepting societies trends. The purpose of this study is to look into the initial media response to male homosexual athletes coming out. This research will be beneficial to the academic community because it researches the relationship between sport, the media, and homosexuals. This study was conducted using secondary data from four media outlets, Sports Illustrated, ESPN the Magazine, The USA Today, and the LA Times. The data collected showed that there is limited …


Building The Brand: The Difference In Brand Profiles Between Team And Individual Athletes, Kayci Nucci Apr 2015

Building The Brand: The Difference In Brand Profiles Between Team And Individual Athletes, Kayci Nucci

Sport Management Undergraduate

Billions of dollars are spent in the sport marketing industry each year; more specifically investors are looking to put their money into specific sponsorship and endorsements of athletes. Millions of dollars are put into each sponsorship deal by managers due to the ability of the athlete’s endorsement to elevate their brand. There has been several studies conducted that asses the effectiveness of athlete sponsorship due to the fit and qualities of the athlete. There is little known about the differences in athlete’s endorsement profiles in regards to their sport, as well as their gender, ethnicity, and media exposure. This is …


Who's Trending: #Nba Vs #Nhl, Kevin Martuscello Apr 2015

Who's Trending: #Nba Vs #Nhl, Kevin Martuscello

Sport Management Undergraduate

Many professional athletes across a wide variety of sport have obtained celebrity status and as a result, have become human brands much greater than themselves (Carlson and Donavan, 2013). Previous research analyzed specific cases, individual strategies, and consumer behaviors. However, this study has furthered new knowledge by obtaining a comprehensive description of the differing approaches set in place by the National Basketball Association and the National Hockey League with regard to branding of individual athletes on Twitter. The purpose of this study was to determine in which ways do different sport leagues contrast in how they brand athletes on Twitter. …


Criminal Minds: The Relationship Between Sport And Off Field Violence, Danielle M. Falck Apr 2015

Criminal Minds: The Relationship Between Sport And Off Field Violence, Danielle M. Falck

Sport Management Undergraduate

The purpose of this study was to determine if a relationship existed between type of sports team and player convicted of a crime involving bodily harm off the playing field in the National Basketball League (NBA) and National Football League (NFL). This research was beneficial to the academic community because it further developed which professional sport participants were more engaged in violent acts out of the boundaries of their respective sports. This study allowed future researchers the opportunity to build off this study in hopes of building off of what is already known. This study was conducted with a cross …


To Play Or Not To Play: D3 Football Injuries, Tyler J. Darby Apr 2015

To Play Or Not To Play: D3 Football Injuries, Tyler J. Darby

Sport Management Undergraduate

Injury in college athletics are a very common occurrence, and can affect the participants very severely. Football has been one such sport that has shown a lot of public health concerns at the elite levels. With this being said research has lacked at the lower levels of collegiate football, even though this is where the vast majority of NCAA football players participate. Many scholarly sources have either focused on the elite levels of football or the youth levels, no research had been specifically done on the Division III level of football in regards to injury. Ultimately this paper hoped to …


How Does Competitive Balance In International Soccer Relate To The Fluctuation In Attendance, Christopher Blyth Apr 2015

How Does Competitive Balance In International Soccer Relate To The Fluctuation In Attendance, Christopher Blyth

Sport Management Undergraduate

Competitive balance is a contributing factor in the fluctuation of attendance in international soccer. The importance of this research was to show soccer organizations that competitive balance had some sort of relationship with the attendance of these games. Another reason why this study was important was because it developed further knowledge on this topic. Before conducting this study prior research was done that showed that competitive balance is not the only factor that plays into the fluctuation of attendance. The timing of the games, economy, and certain preferences of the fans were other factors that played in a role in …