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Singapore Management University

MSc in Innovation Capstone Projects

Innovation

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Full-Text Articles in Business

Homie: Home Services Company, Kean Loong (Josh) Teo Jan 2021

Homie: Home Services Company, Kean Loong (Josh) Teo

MSc in Innovation Capstone Projects

Analysis of the market for home services, value proposition, differentiator, market attractiveness, and business model. Included marketing campaign and social media posts.