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Full-Text Articles in Business
Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai
Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai
MSc in Innovation Capstone Projects
Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.
Bubox: Smart Textile Platform, Jiameng (Sissy) Yan, Kuanfu (River) Lee
Bubox: Smart Textile Platform, Jiameng (Sissy) Yan, Kuanfu (River) Lee
MSc in Innovation Capstone Projects
Analyzed the global textile market, apparel market and trends. Found that textile sourcing was a pain point. They proposed a solution called BUBOX which would provide a customized monthly swatch box to offer smarter strategies that would be in line with buyer requirements and leveraging data technology.
Homie: Home Services Company, Kean Loong (Josh) Teo
Homie: Home Services Company, Kean Loong (Josh) Teo
MSc in Innovation Capstone Projects
Analysis of the market for home services, value proposition, differentiator, market attractiveness, and business model. Included marketing campaign and social media posts.