Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Business
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
Research Collection School Of Computing and Information Systems
Duplicate record, see https://ink.library.smu.edu.sg/sis_research/3744/. Software as a service (SaaS) has grown to be a significant segment of many software product markets. SaaS vendors, which charge customers based on use and continuously improve the quality of their products, have put competitive pressure on traditional perpetual software vendors, which charge a licensing fee and periodically upgrade the quality of their software. We develop an analytical model to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor. We find that, depending on both the SaaS quality improvement rate and the network effect, the …
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
Research Collection School Of Computing and Information Systems
Software as a service (SaaS) has grown to be a significant segment of many software product markets. SaaS vendors, which charge customers based on use and continuously improve the quality of their products, have put competitive pressure on traditional perpetual software vendors, which charge a licensing fee and periodically upgrade the quality of their software. We develop an analytical model to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor. We find that, depending on both the SaaS quality improvement rate and the network effect, the perpetual software vendor adopts one …
Production Cost Heterogeneity In A Circular-City Model, Mei Lin, Ruhai Wu
Production Cost Heterogeneity In A Circular-City Model, Mei Lin, Ruhai Wu
Research Collection School Of Computing and Information Systems
We derive the closed-form solution characterizing the equilibrium in a circular-city model with competing firms of heterogeneous production costs. Tractability issues in this setting are well known and have not been resolved in prior work. In this paper, the equilibrium solution illustrates effects of production costs on firms’ strategic decisions, their aggregate profit, and consumer surplus.
Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston
Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …