Business Commons^™

Creativity In Business – A Heroic Journey, Ginger Grant

Publications and Scholarship

Finding a job can be difficult. Finding your calling is much harder but the rewards are many. The author shows how the Heroic Journey Model is currently used to inspire both students and adults in organizational contexts to find and follow their passion. Based in narrative and imagery, individuals are encouraged to explore their potential and set Personal Strategic Plans to achieve their goals. Using a mythic methodology can give encouragement and insight into protecting individual creative capacity – our most valuable resource to ensure a viable and sustainable future.