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Full-Text Articles in Business
Creative Due Diligence, Ginger Grant
Creative Due Diligence, Ginger Grant
Books & Chapters
Today, the existence of new technologies allow a new connectedness between corporations and clients, storytellers and brand audiences. The resulting “digital stories” incorporate the new science of visual analytics and current strategic and market research. The digital story becomes a strategic marketing tool – both for internal and external use. Visual analytics provides the scientific underpinning for the art of entrepreneurship – allowing for the development and growth of a more creative approach to business.
The methodology used to capture the story comes from the Stanford Graduate School of Business “Creativity in Business” program and has a 30-year track history …
Re-Visioning The Way We Work: A Heroic Journey, Ginger Grant
Re-Visioning The Way We Work: A Heroic Journey, Ginger Grant
Books & Chapters
The tools of business are dynamic - capital, people, markets and ideas - all are living entities in a constant state of flux. To take these tools - to work with them and reorganize them in new and different ways to produce a positive effect in your life and your organization - is the essence of the creative process.
Based in archetypal psychology, this book provides a working methodology of personal individuation and corporate cultural transformation using the Hero's Journey Model developed by Joseph Campbell.