Business Commons^™

Creativity In Business – A Heroic Journey, Ginger Grant

Publications and Scholarship

Finding a job can be difficult. Finding your calling is much harder but the rewards are many. The author shows how the Heroic Journey Model is currently used to inspire both students and adults in organizational contexts to find and follow their passion. Based in narrative and imagery, individuals are encouraged to explore their potential and set Personal Strategic Plans to achieve their goals. Using a mythic methodology can give encouragement and insight into protecting individual creative capacity – our most valuable resource to ensure a viable and sustainable future.

Business Transformation And Innovation Using Storytelling, Ginger Grant

Publications and Scholarship

The demand for innovation within organizations is a worldwide concern. In order for innovation to occur, creativity must first be unleashed in the individual. Education is under heavy criticism for failure to produce the workforce needed to meet the innovation challenge. The solution lies in the human imagination.

Many have tried to ‘teach’ creativity, which results in a prescriptive focus on tools and process, but has limited, if any, emotional engagement. Emotion is a necessary component as the creative drive is intrinsic - it originates from within. In order to increase innovation capacity in our organizations, we need to first …

Creative Due Diligence, Ginger Grant

Books & Chapters

Today, the existence of new technologies allow a new connectedness between corporations and clients, storytellers and brand audiences. The resulting “digital stories” incorporate the new science of visual analytics and current strategic and market research. The digital story becomes a strategic marketing tool – both for internal and external use. Visual analytics provides the scientific underpinning for the art of entrepreneurship – allowing for the development and growth of a more creative approach to business.

The methodology used to capture the story comes from the Stanford Graduate School of Business “Creativity in Business” program and has a 30-year track history …

Re-Visioning The Way We Work: A Heroic Journey, Ginger Grant

Books & Chapters

The tools of business are dynamic - capital, people, markets and ideas - all are living entities in a constant state of flux. To take these tools - to work with them and reorganize them in new and different ways to produce a positive effect in your life and your organization - is the essence of the creative process.

Based in archetypal psychology, this book provides a working methodology of personal individuation and corporate cultural transformation using the Hero's Journey Model developed by Joseph Campbell.