Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
Mario Gonzalez Fuentes
The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple …
Generational Cohort Differences In Types Of Organizational Commitment, April Lavette Jones
Generational Cohort Differences In Types Of Organizational Commitment, April Lavette Jones
April Jones
In hospitals in the United States, the ratio of nurses to patients is declining, resulting in an increase in work demands for nurses. Consequently, organizations face challenges with nurses' organizational commitment. Studies have revealed generational differences, as determined by birth year, in employee levels of organizational commitment in a number of organizational settings. However, there is a gap in the literature regarding the impact of generational cohorts on the organizational commitment of nurses. The purpose of this quantitative, nonexperimental, cross-sectional design was to address whether generational cohorts of nurses differed in their levels of organizational commitment, and to investigate whether …