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Full-Text Articles in Business
Will Telework Help To Recruit Millennial Employees?, Arlene J. Nicholas
Will Telework Help To Recruit Millennial Employees?, Arlene J. Nicholas
Faculty and Staff - Articles & Papers
This study depicts the attitudes of Millennials toward teleworking. It seems a natural fit for a generation touted as computer literate, interested in a balance of work/ life activities and conscious of environmental issues to consider teleworking for their employment. This paper reviews major points of teleworking and Millennial perceptions. Students from a northeast liberal arts university were surveyed. The results provide important considerations for managers of this cohort.
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Pell Scholars and Senior Theses
The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth …