Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (11)
- Management Sciences and Quantitative Methods (9)
- Business Administration, Management, and Operations (7)
- Finance and Financial Management (7)
- Marketing (6)
-
- Engineering (5)
- Organizational Behavior and Theory (4)
- Psychology (4)
- Public Affairs, Public Policy and Public Administration (3)
- Communication (2)
- Education (2)
- Electrical and Computer Engineering (2)
- Physical Sciences and Mathematics (2)
- Sociology (2)
- Technology and Innovation (2)
- Accounting (1)
- Advertising and Promotion Management (1)
- Aerospace Engineering (1)
- Agricultural Economics (1)
- Agriculture (1)
- Civil and Environmental Engineering (1)
- Cognitive Psychology (1)
- Computer Sciences (1)
- Criminology and Criminal Justice (1)
- Economics (1)
- Educational Administration and Supervision (1)
- Educational Leadership (1)
- Electrical and Electronics (1)
- Entrepreneurial and Small Business Operations (1)
- Keyword
-
- Social sciences (17)
- Applied sciences (5)
- Psychology (4)
- Management (2)
- Systemic risk (2)
-
- Agricultural Resource Management Survey (ARMS) (1)
- Alliances (1)
- Assessment center (1)
- Attitude-behavior gap (1)
- Burnout (1)
- Capacity (1)
- Capacity investment (1)
- Capital investment (1)
- Cash injection (1)
- Classification (1)
- Clearing payments (1)
- Cluster analysis (1)
- Competition (1)
- Computer simulation (1)
- Construction management (1)
- Consumer ego identity status (1)
- Consumer identity (1)
- Consumer learning (1)
- Consumers (1)
- Cooperation (1)
- Creativity (1)
- Critical success factor (1)
- Cross-selling (1)
- Crowdsourcing (1)
- Decision making (1)
Articles 31 - 31 of 31
Full-Text Articles in Business
Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri
Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri
Open Access Dissertations
Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, identify the main factors affecting TSB marketing, and discern relationships between these factors. Since the aim of the study is to develop a theoretical model, the method …