Business Commons^™

A Review Of The Business Capstone: Working With An Education Program, Hanna Tran

University Honors Theses

This review thesis walks through the business capstone process which is a hands-on experience with a local business client. The business client, Company A, is an arts and education program that has reached out to the School of Business's capstone class to help them improve their reach to potential customers and find alternative funding other than student tuition and donations. To achieve these goals, our group conducted several analyses and thorough research combined with our existing business education. Our findings and final recommendations are shown in presentations and a final report that the business client can utilize for their future …

A Capstone Journey In Enterprise Software Consulting For Microsoft: How An Interdisciplinary Philosophy Fosters Critical Thinking And Promotes Cross-Functional Teamwork, Jacob Mccall

University Honors Theses

This capstone review thesis explores the application of strategic innovation and enterprise software with a Portland State University (PSU) School of Business Administration (SBA) interdisciplinary team consulting for Microsoft. Faced with improving pitch meetings with a new target audience of Chief Marketing Officers (CMOs), Microsoft’s West Coast enterprise software sales team sought consultation from the PSU SBA 2023 Business Honors cohort. This text reflects on the precursors responsible for the consulting project’s success, including the university’s guiding principles, interdisciplinary philosophy, and applicable business practices. The final solution includes insights into CMO types, needs development, a marketing enterprise software visual sales …

The Praxis Of Professional Communication In Simulated Business: Psu Capstone Analysis, Molly Daniels

University Honors Theses

"Let knowledge serve the city" serves not only as Portland State University's motto but also as the guiding intent of the Business Administration capstone program to assist local companies in the city of Portland. This review covers the experience of my participation in the program including the use of education and challenges. While the experience recorded within is atypical due to the unforeseen closure of the participating client, effective communication studies with clients and other students remain pressing. This entailed examining the quantitative and qualitative needs of a hybrid coffee shop and event space and whether changing to a larger …

I Know That You Know That I Know: Meta-Parody Ads And Brand Credibility, Giuliana T. Mintiero

University Honors Theses

In recent years, advertisers have been turning to a new form of humorous advertising to reach wary consumers. This study refers to this new form of advertising appeal as 'meta-parody' advertising, defined as humorous advertisements that parody advertising tropes for the sake of building credibility with the consumer. These ads are aimed at overcoming persuasion knowledge, which is what consumers use to cope with attempts to influence them. Despite the prevalence of meta-parody in contemporary advertising, there is no existing research on meta-parody ads, let alone their relationship with brand credibility. Previous research into humorous advertising has produced mixed views …

Trackxi Capstone Review, Kevin Abarca

University Honors Theses

This University Honors review thesis is based on my business capstone which revolved around developing a strategic road map for the startup company Trackxi. Trackxi is a real estate tech startup aiming to streamline transactions using a patent-pending visual online platform. The platform is similar to companies such as Asana but provides a more linear representation of real estate transaction steps, equal to a long visual chain with blocks representing next steps. The platform also caters to independent real estate agents, as more established real estate agents usually have in house solutions. Our team also continually interfaced with the client …

Proxies Of Design: A Case Study And Analysis Of Place And Commercial Real Estate In Seattle, Nicholas Miranda

University Honors Theses

What kinds of relationships exist between individual buildings and greater society in Seattle? Focusing on the role of design in shaping the value and desirability of commercial properties, the study examines and utilizes a large temporal and spatial dataset to test price analogs between common building attributes and metrics. By employing a hedonic pricing model, the study seeks to identify the impact of these attributes on property values and ultimately relate them to architectural and contextual design, from a micro to a macro level. The empirical findings are not necessarily novel or groundbreaking, but rather, they shed light on the …

Business Analysis And Recommendations For Timber, Jared Alexander

University Honors Theses

To close out my PSU school of business experience, I've been placed on a team with five other classmates in the School of Business honors program cohort to help a business owner with some hurdles they are facing in their ventures. Throughout the last nine weeks, my teammates and I conducted a lot of research, and gave four presentations to the business owner. Our final presentation highlighted our final recommendations. The name of the business owner and company have been anonymized for confidentiality. All images featuring the name or logo of the company have been covered.

In this capstone review, …

The Power Of (Virtual) Convergence: The Unrealized Potential Of Pair Programming And Remote Work, Mikayla Maki

University Honors Theses

Remote work is expensive. It can lead to isolation, miscommunications, and ossified organizations. These problems occur because of a synchronicity mismatch between how we need to communicate as humans, and what today's tools are capable of. This mismatch can be solved by the adoption of remote pair programming, as exemplified by the authors work at a startup (Zed). Pair programming provides the organic, synchronous, reciprocal interaction necessary to develop the sorts of relationships that remote firms currently lack.

The Evolution Of Leadership During The Covid-19 Pandemic: An Analysis Of The Research, Luca Patrick Thierry Gregston

University Honors Theses

A crisis, however terrible in its consequences, is also a great opportunity to study and create new models of leadership, to discover how the concept of leadership has evolved over the pandemic. Hence this paper's research question, "How has the COVID-19 pandemic changed the concept and practice of leadership? In the end much of the empirical evidence for what COVID 19 did or didn't change in leadership practices is still relatively ambiguous. So it is too early to say that "business as usual" is gone for good. And COVID furthered and deepened long term trends, accelerating the great resignation and …

An On-Ramp To Financial Inclusion: Measuring The Impact Of Mercy Corps' Community Investment Trust Program On Minority Investors, Lexi Yokote

University Honors Theses

Mercy Corps' Community Investment Trust (CIT) was launched in 2017 as a low-risk real estate investment and education initiative. The program is now working to replicate this in cities across the United States. However, it has not been able to collect much feedback from existing investors about their experiences and needs. This paper will use primary and secondary research in the form of a literature review and original surveys to collect information about investor demographics, attitudes toward the CIT and investing, risk perceptions, and future investment plans. The results show that U.S.-born versus foreign-born status, ethnicity, and gender affect the …

Traits Of Leadership, Alinta Magdalene Ali

University Honors Theses

The objective of this thesis is to analyze the correlation between leadership styles, introverted and extroverted trails, and their impact on effective leadership within the workplace. The first section defines leadership and introduces leadership styles: servant, transformational, identity, autocratic, democratic, and coaching. The discuss delves into the distinctive characteristics, advantages, and obstacles associated with each leadership style, highlighting how each leadership prioritize personalized guidance and assistance for team members. The second section explores the introvert and extrovert aspects and how they complement each other in the workplace. Effective leaders possess the ability to adjust their personality traits, exhibiting both social …

Small Business Marketing In The Sports Industry, Cheyenne L. Abbett

University Honors Theses

This thesis explores how small sports businesses can avoid high failure rates by establishing a strategic marketing plan that makes the most of their constrained resources. The current literature on sports marketing strategy examines social media, relationship, and influencer marketing, but is limited in its application to small businesses. The purpose of this thesis is to address and fill that gap. This thesis consists of a literature review of the previously stated topics, best practices that incorporate the findings of this research, and a brief case study of these recommendations in action. Best practices include establishing a greater purpose for …

Leading For Success: Leader-Member Exchange Relationships And Employee Creative Self-Efficacy, Mary Joy Wytsma

University Honors Theses

In today's competitive and ever-evolving business landscape, creativity has become a major focus for managers, leaders, and organizations. However, there are downsides to making creative employees the end-all goal. Instead, managers and leaders should focus on fostering employee creative self-efficacy via high-quality Leader-Member Exchange (LMX) relationships. Within team settings, LMX works in tandem with Team-Member Exchange (TMX), and these relationships allow employees to experience positive physiological state, social persuasion, vicarious experience, and mastery experience, the four drivers of self-efficacy. Employees with high levels of creative self-efficacy experience increased creativity, job satisfaction, and motivation, making them major assets to teams and …

Globalizing Investments: Enhancing Retail Investor Portfolios Through Cross-Asset International Diversification, Charlotte T. Kline

University Honors Theses

Diversification is frequently reiterated, but for the standard retail investor, the what, how, and why often slide between the cracks. Diversifying internationally appears even more seldom discussed. A wealth of research has been integrated throughout this paper to focus on the what, how, and why of foreign diversification, all from a retail investor's perspective. This synthesis provides a comprehensive background followed by a discussion of a variety of asset classes available for diversification and biases and factors that lead to these gaps in diversification. The findings were divided into two categories: possible asset classes favorable to international diversification and causes …

The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont

University Honors Theses

In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce new laws and regulations, but also race to secure control over data science technologies. The research for this thesis will ultimately …

Analysis Of Oregon Multi-Family Housing In Relation To Covid-19 Pandemic, Conor Paterson

University Honors Theses

The purpose of this paper is to examine notable metrics of multi-family housing markets before and since the COVID-19 pandemic. The primary locations for the analysis of this issue were Portland, Oregon and other cities located near Portland. This paper attempts to demonstrate the ways in which the COVID-19 pandemic has affected the landscape of multi-family housing options and affordability since the year 2020. A literature review was first conducted to obtain a better understanding of what the discourse community surrounding housing changes has stated about the pandemic's role in the housing market. After drawing conclusions from the prior literature, …

If It Ain't Broke, Don't Fix It: Understanding The Value In Producing Film Adaptations And Movie Franchises, Courtney Mcdonald

University Honors Theses

The business of making movies is not an easy one; in an industry where very few see financial success, risk aversion often takes the wheel. In order to combat the immense amount of uncertainty, existing research has attempted to establish factors of film success, including actor star power and reviews. However, statistical studies evaluating these factors have produced consistently inconclusive results. To approach this idea from another perspective, this paper investigates two specific areas of film—movie adaptations and film franchises—that contain valuable properties not always as explicitly connected to box office results. While many movies are referenced, two film franchises …

Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles

University Honors Theses

This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …

Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen

University Honors Theses

What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21^st century economy. Many of the rules and regulations …

A New Studio Era: How Netflix Is Becoming A Threat To The Film Industry, Al Kasper

University Honors Theses

Movie streaming services have become an increasingly popular distribution method due to their widespread accessibility to film content across the globe. Netflix is the biggest competitor of movie streaming services and has led the charge in creating original content for its customers. With many of these streaming services creating their own content, both Hollywood and independent studios are being introduced to a new competitor in their market: studios that stream their own content. While this may seem to be an issue only within the industry, there are concerns about another oligarchy of studios being created out of these streaming services …

Honey Tree: A Neo-Soul Album, Artist & Musical Development Through The Electronic Press Kit, Raine Welterlen

University Honors Theses

This paper describes the process of preparing a Neo-Soul album for public release including monetization, marketing, arrangement, and production.

Branding In Motion: How Animation And Branding Intersect To Support Nonprofits In Need, Shannon M. Steed

University Honors Theses

Nonprofits often don’t receive the kind of attention needed to garner a wide audience. Especially during the pandemic when the world has largely gone online, it can be a challenge for many of these organizations to adapt to the fast-paced digital landscape. This is largely due to a lack of access to resources and modern design practices to create more community visibility. This thesis is an exploration of how thoughtful design can bring these nonprofit events a new life. I created design systems for two nonprofit events, each with a digitally-focused approach and a focus on deeply considering the audience. …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley

University Honors Theses

The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.

"Real" Marketing Within The Fast Fashion Industry: An Analysis Of Internal Vs. External Dei Practices, Marinda Lynn Carlyle

University Honors Theses

This thesis will analyze the social media marketing (SMM) practices of Fast Fashion industry trends that have surfaced due to recent events. Specifically, this work will compare customer-facing SMM efforts related to diversity, equity, and inclusion (DEI) initiatives against the internal values and practices a company expends towards these efforts. This thesis will use H&M as an illustrative example in representing a company within the Fast Fashion industry. The motivation of this thesis or[i]ginates from the ongoing shifts in corporate SMM practices after the murder of George Floyd in May of 2020 and the corresponding increase in social justice activism …

The Semiconductor Shortage: An Analysis Of Potential And Ongoing Remediation Efforts And Their Implications On The Industry & Macroeconomy, Carter Young

University Honors Theses

In recent months, the health of the macroeconomy has suffered due to logistical issues, inflation, and the labor market. Specifically, supply-side shocks within the semiconductor industry have dramatically affected firms’ ability to produce chipsets. The resulting destabilization is felt across innumerable downstream sectors which rely on these products for implementation into their own finished goods. This paper examines the exact impacts of these recent developments within the semiconductor industry, utilizing what-if and historical analysis to gauge how logistical issues, inflation, and increased capital expenditures will financially impact both firms within the industry and those which depend on their production. Additionally, …

Fandom In The Digital Age: Examining Parasocial Relationships Between Fans And Music Artists On Instagram, Brittani Wert

University Honors Theses

With the rise of social media as a cultural staple in entertainment industries such as music, Instagram changes the landscape of the artist-fan connection and muddles the boundaries of parasocial relationships in a digital space. While a wealth of research exists on how fans perceive mediated relationships, the perspective of the artist and how they navigate this connectivity is missing from the discourse. This study builds on the current literature surrounding mediated artist-fan interactions and examines how music artists use Instagram to build strong, loyal relationships with fans through the lens of parasocial relationships. Through interviews with up-and-coming artists and …

How To Decide Whether And How To Sell A Small Family Business, Gabriel Harlow

University Honors Theses

Small family business owners face the issue of deciding what becomes of both themselves and their business as they near retirement, no longer feel passionate about the business they run, and would no longer like to be in the position of running a business. In the context of a small family business, there are factors of splitting revenue, passing the business onto other relatives, and other considerations. Businesses have value and determining that value is a necessary part of deciding whether or not to move on from one. Through preparation, situational analysis, decision models, and evaluation, a business's future can …

Opportunities For Vietnam's Footwear Industry After The 2019-2020 Pandemic To Achieve Competitive Advantage, Thuan Nguyen

University Honors Theses

Vietnam's footwear industry is the main topic of the research. The thesis paper will evaluate the industry's current performance based on existing data to discover Vietnam's footwear opportunities to achieve a competitive advantage over other countries after the COVID-19 pandemic. Vietnam plays a crucial role in the global footwear industry and its supply chain. My thesis methodology will be an abductive approach strategy, using both data and theory to find an explanation, which itself can be shown to be true or viable. The research and implementation theory of Michael Porter’s Diamond Model will allow for the identification of opportunities for …

Police Union Contracts And Impediments To Accountability: A Case Study Analysis Of Ppa Bargaining Agreements, Elizabeth Ott

University Honors Theses

Despite a growing widespread recognition that police unions represent a major component of policing and have major influences on aspects of policing such as disciplinary procedures, day-to-day management, and police-community relations, they have until recently been largely ignored by police scholars. In light of significant gaps in knowledge regarding police unions and the impacts that they have on law enforcement behavior and police accountability, this paper utilizes a case study approach to analyze all existing union contracts between the Portland Police Association (PPA) and the City of Portland in order to explore the prevalence of particular contract provisions that critics …