Business Commons^™

Measuring Performance In Supply Chain Management, Rabeeb Rahman

Student Research Symposium

Logistics is the movement of raw materials, in-process inventory finished goods and supplies from their origin to the point of final consumption. Supply-chain management is the design and management of seamless, value added processes across organizational boundaries to meet the real needs of the end customer. A challenging task for an organization is determining what to measure. When an organization focuses on a particular issue or process it can better identify what needs to be done and then can better do it. Supply management addresses the issue of figuring out which performance measurements to employ and how to create them. …

Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz

Student Research Symposium

The phrase “fast fashion” refers to getting clothes at extremely low costs to keep up with the newest fashion trends. When we purchase items, we don’t put much thought into where our clothing goes after we “get rid” of them. The saying “Out of sight, out of mind” is apparent when it comes down to consumers and letting go of old clothes. Our only concern as consumers is the next big thing. The fashion industry has drastically changed over the past two decades and trends play a huge role in this push for mass production. We as a society are …

Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter

Student Research Symposium

This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …

Big Data Analytics For A Sustained Competitive Advantage, Nayem Rahman

Student Research Symposium

Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of big data analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, big data analytics capability has implications for three key resources such as big data technology, big data technical skills, and data scientist skills. In this presentation we provide an overview of big data analytics in terms of resource-based view of the firm. Based on resource-based theory, we …

Cross-Cultural Understanding, Sajjad Haider

Student Research Symposium

This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed.

The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. …

The Intangible Factors Of Design And New Product Development, David L. Driskill

Student Research Symposium

When thinking about product value it is important to realize that there are two main value classifications to take into account, tangible and intangible value. Although it may not seem obvious at first, all values that the consumer receives through using a product, whether tangible or intangible, do not happen by accident. All aspects of a product are built in by design. This is possible because of the intangible factors of the design process and implementation itself that a design team can utilize. The intangible design process is defined by three major layers: the knowledge layer, the emotion layer, and …