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Full-Text Articles in Business
Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee
Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee
Information Technology & Decision Sciences Theses & Dissertations
It is a life or death matter for a firm to observe its environment and identify new threats or opportunities quickly. Information technology has increased firm’s speed and agility in responding to environmental changes. Social media offers a vast and timely source of environmental information that firms can readily use gauge public sentiment. Twitter is a high-speed service that allows anyone to “tweet” a message to any interested parties. Firms can access near instantaneous changes in the public mood about any topic by using Sentiment Analysis. These topics range from predicting equities prices to predicting election outcomes. A gap exists …
Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn
Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn
Human Movement Sciences & Special Education Theses & Dissertations
Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …