Business Commons^™

Jargon To Jackpot: The Financial Impact Of Infusing Pop Culture References In Social Media, Madelynn Solow

Business and Economics Honors Papers

This research explores the impact of incorporating pop culture references in a company's Twitter feed on the company's stock price. Pop culture is integral to people's everyday lives, providing a sense of familiarity and fun between individuals. Many companies have started leveraging pop culture references on social media platforms like Twitter to establish a relatable and engaging connection with diverse consumer demographics. The primary purpose of this research is to investigate whether this strategy is beneficial within the stock market. It is hypothesized that incorporating pop culture references on Twitter can lead to increased sales and higher stock prices, as …

Exploring Social Media Sentiment Analysis In Relation To Common Stock, Landon Johnson

Finance Undergraduate Honors Theses

Many institutions, investors, and researchers have sought to gain insights into consumer attitudes and behaviors by leveraging social media. However, trading strategies utilizing social sentiment have been observed to often provide returns roughly equivalent to or less than those of standard market indexes. This observation raises several questions: does the efficacy of social sentiment analysis vary from firm to firm? Are price or volume directly correlated with social sentiment? Does social sentiment display any predictive ability? The following analysis attempted to answer these questions by comparing one week’s worth of data from Twitter users to price and volume data from …

Ceo’S Tweets And Firm Stock Returns: A Case Study Of Elon Musk And Tesla, Jauron Gunther Dam

Honors College Theses

This research study explores the relationship between a CEO’s public statements and a firm’s abnormal stock returns by focusing on the case study of Elon Musk’s tweets and Tesla’s stock price over the course of 2021. A longitudinal dataset is constructed by analyzing how the information contained in tweets affected Tesla’s short-run stock price. The textual data is analyzed based on CEO tweets, the daily frequency of tweets, explicit and implied fundamentals, and sentiment. The content of Elon Musk’s publications may lead TSLA to have abnormal returns. The tweets are able to capture influences from fundamentals and psychology. When Elon …

Implications Of Twitter During Its Use In Public Health Practice Involving The Distribution Of The Covid-19 Vaccine, Mia Casingal

Theses, Dissertations and Capstones

Introduction – There were 4.89 projected billion social media users in 2023. Social media platforms such as Twitter have allowed public health organizations to spread information regarding COVID-19 vaccines to the public. Twitter permits government organizations and public health agencies to release accurate information as a primary level of rapid communication.

Purpose – The purpose of this research was to explore the impact of the social media platform, Twitter, on public health information throughout the COVID-19 pandemic regarding the spread of information involving COVID-19 vaccine distribution to the public.

Methodology – This study utilized a literature review with a semi-structured …

The Relationship Between Twitter Mentions & Stock Volatility During Trading Hours, Connor Day

Undergraduate Honors Theses

A new paradigm in investing has been created where people have easier access than ever to invest in the stock market from the convenience of their phones. Through zero-commission trading apps, like Robinhood, less starting capital is required. This research is used to investigate the relationship between the frequency of social media mentions on Twitter and a particular stock’s volatility. This will be done using the qualitative data analyzing tool AtlasTi to calculate the frequency in which a particular stock ticker is mentioned on Twitter during trading hours. The volatility of the stock will be calculated using data from Yahoo! …

The Rising Power Of The Individual Investor: How Social Media Sentiments And User Activity Impact Stock Price Volatility And Trading Volume, Nandini Jayaram

CMC Senior Theses

This paper investigates the relationship between social media sentiments and user activity on the ability of online platforms like Robinhood, Reddit, and Twitter to drive volatility in stock returns and trading volume of shares. The research contributes to the existing literature by studying the potential power of social media communities to influence the stock market parameters. The dataset includes information for several stocks of daily Robinhood users, mentions in r/wallstreetbets, number of Twitter followers, as well as closing price and trading volume data. Using a fixed effects panel data model, the regressions yield statistically significant results that indicate higher WallStreetBets …

Applied Microeconomics And Business Intelligence In The Digital Age, Thomas J. Weinandy

Dissertations

The Digital Age is defined by advances in big data, low-cost computing, and modern analytical methods. In three chapters, I apply microeconomic thought to the influence these digital technologies have on business and consumer decision-making.

Chapter One considers how Transportation Network Companies (TNCs) like Uber and Lyft impact the relationship between the quantity of car service trips and fuel prices. I find that a single day 1% increase in fuel prices is associated with a 0.367 to 0.486% decrease in the number of TNC trips and a 0.033 to 0.088% increase in the number of taxi trips, even though the …

Do Students Buy Attention-Grabbing Stocks? A Field Experiment, George Psaradakis

Business and Economics Honors Papers

In this paper, we look to find out whether or not student investors are drawn to “attention-grabbing” stocks. We define “attention-grabbing” stocks as those that are issued by companies with either large numbers of Twitter followers, large general marketing budgets, or both. Our theory is that the more followers that a publicly traded company has on Twitter and/or the more money the company spends on marketing and advertising, the more likely a student would be to invest in its stock.

A field experiment was conducted in which undergraduate students constructed their own virtual stock portfolios. A treatment group was given …

Twitter’S Relationship With Overreaction In Individual Security Returns, David Halle

CMC Senior Theses

Using stock market return data from 2007 to 2019 from The Center for Research in Security Prices, I inquire into the impact that Twitter has on the overreactions of individual stock returns by breaking down returns into pre and post-Twitter periods. I examine negative serial correlation, demonstrating return reversals, between a lag crossed Twitter dummy variable and initial returns. With stock reversals serving as an indicator of initial overreaction and assuming stationarity of overreactions over time, I find that the presence of Twitter results in significantly more overreactions for highly followed companies when using monthly returns. However, when assessing Twitter’s …

Análisis De La Percepción De La Calidad De Tres Empresas Colombianas De Telefonía Móvil En Twitter, Mediante Técnicas De Minería De Texto Y Analítica De Negocios, Eduar Felipe Riaño Torres, José Darío Navas Torres

Ingeniería Industrial

Este documento presenta una solución a un caso teórico-práctico en la red social Twitter empleando técnicas de minería de texto y analítica de negocios en el software gratuito y de código abierto para ciencia de datos, investigación científica y comunicación técnica R. Para esto, se desarrolló un ejercicio aplicado a las empresas de Telecomunicaciones Claro, Movistar y Tigo, debido a la cantidad de datos y al dinamismo económico que estas compañías presentan actualmente en Colombia. Para llevar a cabo esta investigación se requirió realizar una revisión exhaustiva de diversas temáticas como minería de texto, análisis de sentimientos, vigilancia empresarial, analítica …

A Little Birdy Told Me: Analysis Of The Impact Of Public Tweet Sentiment On Stock Prices, Alexander Novitsky

CMC Senior Theses

The combination of the advent of the internet in 1983 with the Securities and Exchange Commission’s ruling allowing firms the use of social media for public disclosures merged to create a wealth of user data that traders could quickly capitalize on to improve their own predictive stock return models. This thesis analyzes some of the impact that this new data may have on stock return models by comparing a model that uses the Index Price and Yesterday’s Stock Return to one that includes those two factors as well as average tweet Polarity and Subjectivity. This analysis is done with ten …

Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker

Graduate Theses and Dissertations

I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network …

The Importance Of Twitter To Destination Marketing Organizations, Tatiana Allgeyer

Theses and Dissertations

Social media has experienced quick and expansive growth since its beginnings. While the initial users were individuals, social media has become a melting pot of businesses, brands, and celebrities all vying for engagement from followers in the hopes of increasing likes, engagement levels and sales.

Destination marketing organizations (DMO’s) have been slow to adopt social media platforms and integrate them into their marketing strategies. The goal of this study is to analyze what kinds of social media content produces the highest levels of engagement in order to make specific social media strategy recommendations to the Columbia DMO, Experience Columbia. An …

Using Social Media Analytics: The Effect Of President Trump’S Tweets On Companies’ Stock Performance, Eric A. Fenn

Accounting

With the recent political development in the United States I was presented with a unique opportunity to examine social media’s influences on the stock market. Specifically, I analyzed the impact of tweets from President Trump’s official Twitter accounts from his election to the office to February 1st, 2019 that targeted a publicly traded company. I find that these tweets have a very minimal effect on companies’ stock prices, but there is a significant effect on the stocks’ trading volumes.

An Inquiry Into The Regulation Of Social Media Disclosure Policy And Its Impacts On Retail Investor Trading Activity, Sebastian Georg Soldner

Chancellor’s Honors Program Projects

No abstract provided.

Influencia Política De Álvaro Uribe Vélez A Través De Twitter, Durante El Plebiscito Por La Paz 2016 En Colombia, Carolina Rueda Pineda, Lina Vanessa Espinosa Poveda

Negocios y Relaciones Internacionales

En el presente trabajo de investigación se tiene como fin examinar ¿Cuál fue la influencia que tuvo el uso de las redes sociales, por parte del senador y expresidente de Colombia, Álvaro Uribe Vélez, durante el plebiscito por la paz realizado en el año 2016? El resultado obtenido en las urnas, demostró la influencia y el poder político del uso de las redes sociales, especialmente Twitter, por parte del senador Álvaro Uribe Vélez, quien contaba con una cantidad de seguidores en el año 2016 proporcional a la cantidad de votos a favor del NO; quien confirma que, aunque deje de …

Use Of Social Media To Enhance Nonprofit Organizational Decision-Making, Lindsey Lowe Pena

Walden Dissertations and Doctoral Studies

As a tool for rapid communication, social media (SM) have the potential to revolutionize the way in which nonprofit organizations and stakeholders communicate. Most nonprofit organizations in the United States use some form of SM to engage with stakeholders, however, there is an underutilization of SM used for board decision-making purposes. The purpose of this phenomenological study was to examine SM and its potential use for board decision-making in nonprofit organizations. The conceptual framework incorporated stakeholder theory, organizational ambidexterity, and an organizational media-user typology. The research question related to the experience of nonprofit board member use of SM for organizational …

Exploring Sport Related Sexual Assault On Twitter, Riley O'Brien

Sport Management Undergraduate

Sport related sexual assault has been prevalent in society. For the victims, there are limited avenues to cope with the issues they have faced in the aftermath of sexual assault. At collegiate sport organizations, there seems to be a disconnect between what is right and wrong, especially regarding sexual assault. This study navigates the rough waters of sexual assault and provides institutions with information regarding social media once there is a sexual assault case. Using Twitter, this study will search to find variables that are beneficial to victims and sport institutions alike that will help their story reach the maximum …

Social Media: On Tech-Caves, Virtual Panopticism, And The Science Fiction-Like State In Which We Unwittingly Find Ourselves, Michael Major

Theses

Making use of three historic philosophical thought experiments, this paper blends psychological perspectives with philosophical reasoning to show how social media is corrupting our perception of reality, the result of which is ultimately detrimental to society as a whole. This is accomplished by first using Plato’s “Allegory of the Cave” to analyze and discuss the ways in which social media is limiting humanity’s access to real knowledge. Next, Michel Foucault’s analysis of punishment in its social context, Discipline and Punish, is used to discuss the ways in which social media is adversely affecting our behavior. Finally, Robert Nozick’s “Experience …

Is Every Tweet Created Equal? A Framework To Identify Relevant Tweets For Business Research, Thad Chee

Information Technology & Decision Sciences Theses & Dissertations

It is a life or death matter for a firm to observe its environment and identify new threats or opportunities quickly. Information technology has increased firm’s speed and agility in responding to environmental changes. Social media offers a vast and timely source of environmental information that firms can readily use gauge public sentiment. Twitter is a high-speed service that allows anyone to “tweet” a message to any interested parties. Firms can access near instantaneous changes in the public mood about any topic by using Sentiment Analysis. These topics range from predicting equities prices to predicting election outcomes. A gap exists …

Detecting User Demographics In Twitter To Inform Health Trends In Social Media, Christopher R. Markson

Dissertations

The widespread and popular use of social media and social networking applications offer a promising opportunity for gaining knowledge and insights regarding population health conditions thanks to the diversity and abundance of online user-generated information (UGHI) relating to healthcare and well-being. However, users on social media and social networking sites often do not supply their complete demographic information, which greatly undermines the value of the aforementioned information for health 2.0 research, e.g., for discerning disparities across population groups in certain health conditions. To recover the missing user demographic information, existing methods observe a limited scope of user behaviors, such as …

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …

Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn

Human Movement Sciences & Special Education Theses & Dissertations

Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …

It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy

Graduate Theses and Dissertations

Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Fan Reaction On Twitter Following The Announcement Of Ahl Teams Relocating, Pat Sofia

Sport Management Undergraduate

Franchise relocation has been occurring in professional sports for years. The Hartford Whalers experienced one in 1997. Almost 20 years later, the American Hockey League (AHL) experienced a historic franchise relocation process. However, little research has been done that included more recent research about fan identity, affiliation, and actions. This study is a content analysis of fan Twitter posts a week prior when the rumors start to spread that both the Manchester Monarchs and the Norfolk Admirals will be relocating to California for the 2015-2016 hockey season and the week following the official announcement. A total of 43 tweets were …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Reactions Of Generation Y To Luxury Hotel Twitter Promotions, Katherine M. Woods

Honors Theses and Capstones

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Merriam-Webster, 2013). Social media marketing refers to the process of gaining website traffic or attention through social media sites (Evans, 2008). In today’s society, social media refers mainly to websites including (but not limited to) Facebook, Twitter, LinkedIn, and Google+. The most popular and fastest growing of these social media venues is Twitter. Twitter was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. Since 2006, almost 200 million users across the globe …