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The Qualitative Report

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Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra Aug 2018

Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra

The Qualitative Report

Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …


Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali Jun 2018

Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali

The Qualitative Report

Entrepreneurs make important decisions regarding different aspects of their enterprises. Given the bulk of uncertainty, complexity as well as the rapid rate of change in their business environment, entrepreneurs’ decisions, including their marketing decisions, are prone to decision-making biases. Previous research has mainly focused on the negative outcomes of decision-making biases for entrepreneurs. We argue that sometimes entrepreneurial decision-making biases could have positive outcomes, too. Ignoring these positive outcomes has led to a serious research gap in the field of entrepreneurship. Thus, in this paper, we attempted to explore positive outcomes of decision-making biases in entrepreneurs’ marketing decisions with a …


Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr. Apr 2018

Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.

The Qualitative Report

Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education …


Dealing With Un(Expected) Ethical Dilemma: Experience From The Field, Zaleha Othman 6762207, Fathilatul Zakimi Abdul Hamid Apr 2018

Dealing With Un(Expected) Ethical Dilemma: Experience From The Field, Zaleha Othman 6762207, Fathilatul Zakimi Abdul Hamid

The Qualitative Report

Despite the growing interest in qualitative research and discussion of ethics, there has been little focus in the literature on the specific ethical dilemmas faced by researchers. In this paper, we share our fieldwork experiences regarding the ethical dilemmas that we encountered while doing research on a sensitive topic. Specifically, we share some of the ethical dilemmas, that is, concerning confidentiality, anonymity, legitimacy, controversial data, interpretation and off-the-record data, which emerged from the research. Most importantly, this paper shares ideas concerning how researchers might deal with ethical issues while preserving their integrity in the research process. Overall, this paper suggests …


Handling Spiritual Resources At Work: An Autoethnographic Inquiry, Anselmo Ferreira Vasconcelos Mar 2018

Handling Spiritual Resources At Work: An Autoethnographic Inquiry, Anselmo Ferreira Vasconcelos

The Qualitative Report

This study draws upon some particular dimensions of spirituality in the workplace such as insight, intuition, wisdom, respect, love, humility, courage, ethics, optimism, the other, and sense of purpose. Through an autoethnographic inquiry it describes my personal spiritual journey at work, that is, my own experiences, reflections, understanding, viewpoints, and memories regarding those constructs as a framework. In hindsight, I explore a certain period of my professional life when I was very young and working for a multinational company, which was under permanent change in order to adapt and survive in the hypercompetitive and turbulent Brazilian market. By drawing on …


Identification Of Individuals For Directorship Roles: Evaluation Of A University’S Succession Management, Nana Yaw Oppong, Nancy Oduro-Asabere Jan 2018

Identification Of Individuals For Directorship Roles: Evaluation Of A University’S Succession Management, Nana Yaw Oppong, Nancy Oduro-Asabere

The Qualitative Report

Identification of potential individuals for leadership roles is a critical aspect of a succession management programme, as other aspects of the programme depend on an effective identification. This study evaluates how the University of Cape Coast (UCC) in Ghana identifies potential non-academic senior members for directorship roles. We collected qualitative data through in-depth interviewing of nine directors at the university. We analysed the data using constant comparison analysis by developing three themes, under each of which we presented similar categories of data. We found that the criteria for identification of potential directors include seniority; both internal and external sources; and …


Making Corporate Social Responsibility Work: Do Rural And Community Banks (Rcbs) In Ghana Care At All?, Henry Kofi Mensah Dr., Ahmed Agyapong Dr., Eric Fosu Oteng-Abayie Dr. Nov 2017

Making Corporate Social Responsibility Work: Do Rural And Community Banks (Rcbs) In Ghana Care At All?, Henry Kofi Mensah Dr., Ahmed Agyapong Dr., Eric Fosu Oteng-Abayie Dr.

The Qualitative Report

Rural and Community Banks (RCBs) were set up to provide banking services by way of funds mobilization and offering of credit to cottage industry operators, farmers, fishermen, and regular salaried employees. These banks are not obliged to undertake Corporate Social Responsibility (CSR) activities but are expected by some stakeholders such as citizens in the community to devote part of their profits to meet social developmental activities. This study examines the CSR practices among RCBs in Ghana by adopting a mixed method approach. A combination of Focus Group Discussions (FGDs) and cross-sectional survey was employed to gather detailed information from 86 …


Overcoming Barriers To Implementing Electronic Health Records In Rural Primary Care Clinics, Patricia Mason, Roger Mayer, Wen-Wen Chien, Judith P. Monestime Nov 2017

Overcoming Barriers To Implementing Electronic Health Records In Rural Primary Care Clinics, Patricia Mason, Roger Mayer, Wen-Wen Chien, Judith P. Monestime

The Qualitative Report

Medicare-eligible physicians at primary care practices (PCP) that did not implement an electronic health record (EHR) system by the end of 2015 face stiff penalties. One year prior to the 2015 deadline, approximately half of all primary clinics have not implemented a basic EHR system. The purpose of this phenomenology study was to explore rural primary care physicians and physician assistants’ experiences regarding overcoming barriers to implementing EHRs. Complex adaptive systems formed the conceptual framework for this study. Data were collected through face-to-face interviews with a purposeful sample of 21 physicians and physician assistants across 2 rural PCPs in the …


Urban Informal Economy In Bangladesh: A Case Study On Mobile Vegetable Vendor In Dhaka City, Md Sanaul Haque Mondal Nov 2017

Urban Informal Economy In Bangladesh: A Case Study On Mobile Vegetable Vendor In Dhaka City, Md Sanaul Haque Mondal

The Qualitative Report

The informal economic sector is very important for the economy of any developing country. As a developing country, informal economy plays a significant role to Bangladesh’s labor market. But this sector is still undernourished. This research was conducted to understand the contribution of the urban informal sector at a micro scale. This paper aimed at revealing the contribution of vegetable selling to improve socioeconomic status of vegetable vendors and the obstacles they face to run their business. Research data was collected through in-depth interviews with vegetable vendors who engaged in vegetable selling by rickshaw vans in Dhaka city. Results from …


Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer Sep 2017

Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer

The Qualitative Report

Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with …


Exhibiting Resistance During An Organisational Transformation: The Telecommunication Industry In Ghana, Cyracus Badinye Bapuuroh Jul 2017

Exhibiting Resistance During An Organisational Transformation: The Telecommunication Industry In Ghana, Cyracus Badinye Bapuuroh

The Qualitative Report

The purpose of this study is to explore how employees reacted by the manifestation of resistant behaviours and attitudes during an organizational transformation in the telecommunication industry of Ghana. The study adopted a qualitative multiple case study using two organizations. Data was obtained primarily through interviews from twenty employees. Seven (7) participants were interviewed from MTN Ghana and thirteen (13) participants from AIRTEL Ghana. Both managers and non-managers were interviewed. Semi-structured interviews were conducted. Thematic analysis was undertaken to identify relevant themes. The main theme determined from the analysis of data is: Manifestation of resistance and the accompanying sub-themes are …


Leadership In An Australian Context: Highlighting A Qualitative Investigation With Construct Validity Support, Nezar Faris May 2017

Leadership In An Australian Context: Highlighting A Qualitative Investigation With Construct Validity Support, Nezar Faris

The Qualitative Report

This paper highlights how criteria for validity that are usually utilized within quantitative research can be used to provide further validation to fully qualitative research. In this case, the qualitative research utilizes the grounded theory method. This research used the grounded theory to investigate leadership processes in the substantive setting of the Islamic organizations in Australia. The qualitative analysis of qualitative data generated a number of categories that were conceptually unique. Theoretical sampling directed the researcher toward data sources that provided further conceptual uniqueness. The similarity between some of these newly-generated categories and lower-order categories gave cause to claim convergent …


A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi May 2017

A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi

The Qualitative Report

In this study, the researchers focus on the leadership styles of two of the game of Cricket’s most charismatic leaders of the twenty-first century – Steve Waugh of Australia and Sourav Ganguly of India in a bid to relate their styles with classic leadership theories. Both Waugh and Ganguly have been arguably recognized as the most successful cricket captains of their respective countries and have earned accolades from cricket pundits as brilliant leaders of men. In this study, a content analysis of the articles about these two legendary captains published in the highly-acclaimed Wisden almanac, electronic media such as Sportstar, …


Developing Competency Model Using Repertory Grid Technique: The Case Of Spinning Master, Praveen Kumar Srivastava, Bhavna Jaiswal Mar 2017

Developing Competency Model Using Repertory Grid Technique: The Case Of Spinning Master, Praveen Kumar Srivastava, Bhavna Jaiswal

The Qualitative Report

This paper aims to develop the Competency Model using Repertory Grid Technique. 15 Spinning Master of a large textile company in India were interviewed using repertory grid technique. The study identified 9 competencies in 3 competency clusters that are Interpersonal Relationship, Operational Efficiency and Individual Traits. The study is the first attempt to develop competency model in any textile company and can be useful in implementing competency based HR practices in the organizations. The Repertory Grid Technique used in the study helps in developing competency model in a quick and comprehensive manner that may reduce the time, labor and cost …


How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness Mar 2017

How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness

The Qualitative Report

The authors present how to construct a mini-ethnographic case study design with the benefit of an ethnographic approach bounded within a case study protocol that is more feasible for a student researcher with limited time and finances. The novice researcher should choose a design that enables one to best answer the research question. Secondly, one should choose the design that assists the researcher in reaching data saturation. Finally, the novice researcher must choose the design in which one can complete the study within a reasonable time frame with minimal cost. This is particularly important for student researchers. One can blend …


Antecedents Of New Venture Creation Decision In Iranian High-Tech Industries: Conceptualizing By A Non-Teleological Approach, Mehdi Zivdar, Narges Imanipour Mar 2017

Antecedents Of New Venture Creation Decision In Iranian High-Tech Industries: Conceptualizing By A Non-Teleological Approach, Mehdi Zivdar, Narges Imanipour

The Qualitative Report

Entrepreneurs’ decision-making process is one of the main research topics in entrepreneurship studies. This research aims to conceptualize the antecedents of new venture creation decision in Iranian high tech industries. The research utilizes an innovative non-teleological approach in order to take into account the specific regional context of Iran. Most research into entrepreneurial decision making utilizes teleological approaches; however, these models could not adequately explain the phenomena within the Iranian context. This qualitative study utilized event- based interviews with 20 nascent entrepreneurs. Results from coding, categorizing and validating the research findings, revealed 3 main categories as antecedents of new venture …


Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner Feb 2017

Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner

The Qualitative Report

Preventable medical errors result in the loss of 200,000 lives per year with associated financial and operational burdens on organizations and society. Widespread preventable patient harm occurs despite increases in healthcare regulations. High reliability organization theory contributes to improved safety and may potentially reverse this trend. This single case study explored the introduction of a safety culture and subsequent improvements in patient safety in a reliability-seeking organization. Fourteen participants from a subacute nursing facility were selected using purposeful sampling criterion. Data were collected through participant interviews, document reviews, and group observation. Five themes emerged from an analysis of collected data …


Exploring The Alchemy Of Qualitative Management Research: Seeking Trustworthiness, Credibility And Rigor Through Crystallization, Heather Stewart, Rod Gapp, Ian Harwood Jan 2017

Exploring The Alchemy Of Qualitative Management Research: Seeking Trustworthiness, Credibility And Rigor Through Crystallization, Heather Stewart, Rod Gapp, Ian Harwood

The Qualitative Report

In this paper we explore crystallization in terms of its contribution to qualitative management research. This exploration of crystallization is based on a postmodern view where we utilize triangulation as a point of departure. Currently, the use of crystallization is underdeveloped in the management discipline. Qualitative literature and metaphors are utilized to develop a focus on moving qualitative management research away from positivist terms. To do this we crystalize crystallization with an emphasis on the embodiment of the qualitative researcher as the primary tool in addition to the development of rigor through credibility and trustworthiness. This conceptual approach can benefit …


A Qualitative Study Of The Impact Of Emotional Labour On Health Managers, Carlene Boucher Nov 2016

A Qualitative Study Of The Impact Of Emotional Labour On Health Managers, Carlene Boucher

The Qualitative Report

The objective of the study was to examine how surface acting is used by middle managers to manage the emotional displays of executives in the health industry in Australia. The research was located within a social constructionist epistemology and the theoretical construct used to structure the study was surface acting. Data was generated through qualitative interviews with 49 middle managers. Analysis was undertaken using grounded theory and thematic analysis. The main finding was that unlike male managers, female managers took on the role of managing the emotional displays of senior staff and used surface acting as the means of doing …


People Centric Governance Model: Conceptualizing The Pillars Of Significance, Zaleha Othman, Rob Melville Oct 2016

People Centric Governance Model: Conceptualizing The Pillars Of Significance, Zaleha Othman, Rob Melville

The Qualitative Report

This article explores corporate governance issue from the perspective of peoples’ governance. Using qualitative research approach, specifically, a grounded theory method, the paper explores the role of the pillar of significance in corporate governance practices. Interview was used as primary data, although document was also analysed. Analysis of the data revealed people centric governance is essential. Findings suggest that there are several pillar of significance in the corporations that provide strength to the corporate governance practices. Emerging theory suggests that the core of corporate governance lies on the people rather that the structure. The finding is useful as it impacted …


Street Vending And Competitive Advantage: Towards Building A Theoretical Framework, Aborampah Amoah-Mensah Sep 2016

Street Vending And Competitive Advantage: Towards Building A Theoretical Framework, Aborampah Amoah-Mensah

The Qualitative Report

The study examines the strategies adopted by street vendors or hawkers in Ghana in a bid to gain competitive advantage. Drawing on six focus group meetings held with street vendors in two sub-metropolitan assemblies (Bantama and Tafo) in Kumasi, Ghana, the study finds that street vendors adopt ten strategies – networking, multiple undifferentiated market strategy, the sale of convenient products, “dying and resurrecting” (strategic exit and return into business), regular changing of goods and services, exploitation of flexible operating hours, cost-based pricing strategy, sales promotion, trade credit and locational advantage – to gain competitive advantage. Using these strategies, a theoretical …


An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta Aug 2016

An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta

The Qualitative Report

Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …


Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos Aug 2016

Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos

The Qualitative Report

Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts (Simon & …


Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan Aug 2016

Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan

The Qualitative Report

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and …


Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek Jul 2016

Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek

The Qualitative Report

Despite the fact that there are several practical advantages of online typed focus groups, this type of group questioning has not spread as widely as had been expected when it appeared as a new research option. One of the reasons for that might be that a major risk of these text-based focus groups is inadequate data quality. Unless certain measures are taken to prevent this, an analysis can face the problem of not being rich enough and not digging deep enough – which are often important criteria for good qualitative analysis. This article discusses how to deal with the problem …


Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta Jul 2016

Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta

The Qualitative Report

Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong …


Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr. Jun 2016

Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr.

The Qualitative Report

Parents are real beneficiaries of school services. Their involvement in school based activities has changed the role breadth of teachers. Schools can handle this parental involvement through the extra-role behaviors of teachers. These beyond the job behaviors or organizational citizenship behaviors (OCB) of teachers are crucial for the schools. Despite the prescribed roles and duties, the schools cannot predict and infer through formally stated in-role job description, the entire range of extra-role behavior exhibited by teachers during and after school. In this study, teacher’s role breadth is examined under the broad spectrum of Organizational Citizenship Behavior (OCB) which resulted into …


Establishing Construct Validity And Reliability: Pilot Testing Of A Qualitative Interview For Research In Takaful (Islamic Insurance), Maryam Dikko Mar 2016

Establishing Construct Validity And Reliability: Pilot Testing Of A Qualitative Interview For Research In Takaful (Islamic Insurance), Maryam Dikko

The Qualitative Report

This paper describes the process of the conduct of preliminary tests to determine the construct and content validity of the chosen data collection method for a study into the relationship between Islamic principles and objectives, Islamic financial law and takaful (slamic Insurance) operations and practices in Nigeria. Semi-structured interviews were tested on a select group of respondents mirroring the intended subjects in the field. The pilot test showed the construct to be both valid and reliable while giving the opportunity to insert refinements to the research tool.


The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench Feb 2016

The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench

The Qualitative Report

The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to different …