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Articles 1 - 4 of 4
Full-Text Articles in Business
Conferencia: Prospección Del Marketing: ¿Cómo Pensar Sobre El Futuro Del Marketing Ahora?, Cristo Leon
Conferencia: Prospección Del Marketing: ¿Cómo Pensar Sobre El Futuro Del Marketing Ahora?, Cristo Leon
STEM for Success Resources
La Escuela de Negocios de la Konrad Lorenz invita a la comunidad Konradista y a la comunidad en general a participar en el ciclo de charlas, en el marco del evento regional de mercadeo bajo la Asociación de Escuelas de Negocios (ACBSP) y en alianza con la Universidad Continental de Perú, el Instituto San Ignacio de Loyola (ISIL) de Perú y la Universidad las Américas de Ecuador.
Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee
Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee
Dissertations
People nowadays use the Internet to project their assessments, impressions, ideas, and observations about various subjects or products on numerous social networking sites. These sites serve as a great source of gathering information for data analytics, sentiment analysis, natural language processing, etc. The most critical challenge is interpreting this data and capturing the sentiment behind these expressions. Sentiment analysis is analyzing, processing, concluding, and inferencing subjective texts with the views. Companies use sentiment analysis to understand public opinions, perform market research, analyze brand reputation, recognize customer experiences, and study social media influence. According to the different needs for aspect granularity, …
Reserve Price Optimization In Display Advertising, Achir Kalra
Reserve Price Optimization In Display Advertising, Achir Kalra
Dissertations
Display advertising is the main type of online advertising, and it comes in the form of banner ads and rich media on publishers' websites. Publishers sell ad impressions, where an impression is one display of an ad in a web page. A common way to sell ad impressions is through real-time bidding (RTB). In 2019, advertisers in the United States spent nearly 60 billion U.S. dollars on programmatic digital display advertising. By 2022, expenditures are expected to increase to nearly 95 billion U.S. dollars. In general, the remaining impressions are sold directly by the publishers. The only way for publishers …
Peer-To-Peer Consumption In 3d Printing Design, Weizhi Chen
Peer-To-Peer Consumption In 3d Printing Design, Weizhi Chen
Dissertations
Three-dimensional printing or additive manufacturing is a new element in new product development that emphasizes on digitalization and innovation. However, due to its new emergence, existing research has rarely explored its mechanism and benefits especially in marketing, new product development and innovation. This research addresses the mechanism of 3D printing under collaborative consumption in the age of personal fabrication. The primary focus of this research lies at the intersection of marketing, 3D printing in collaborative consumption, and data science. Online peer-to-peer 3D printing sharing platform myminifactory.com is utilized as primary study context. In this research, two types of product design …