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Full-Text Articles in Business

‘Coronated’ Consumption In The Viral Market, Soonkwan Hong Jan 2020

‘Coronated’ Consumption In The Viral Market, Soonkwan Hong

Michigan Tech Publications

The universal exposure to the virus has disrupted institutions, redefined values, and reshaped systems, including the market. Idling, uncertainty, and liquidity encapsulate the ever-precarious individual lives and the reflexive socio-politico-cultural changes. These conditions and consequences nonetheless create paradoxical opportunities in the viral market. The new meaning of connectivity that promotes high-viscosity relationships and high-visibility identities will transform the market to better acknowledge and support humans and the new sociality.


Personas: A Strategy For More Inclusive And Usable Reproductive Health Tracking Technologies, Anna R. Paul Jan 2016

Personas: A Strategy For More Inclusive And Usable Reproductive Health Tracking Technologies, Anna R. Paul

Dissertations, Master's Theses and Master's Reports

In this report, I argue for the inclusion of personas in the development process of technologies that are designed to allow users to collect and track their health information. Personas provide a profile of a user and their needs, goals, and contexts. This tool can help designers to better understand their users, in order to create better, more usable end products. I examine one particular self-tracking technology, smartphone applications that allow users to record information about their menstrual cycles. Many of the most popular period tracking applications available today only meet the needs of a narrow user group, resulting in …