Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Baby Boomers' Feelings On The Relationship Between Price And Quality, Rebecca A. Hudzik-Presson
Baby Boomers' Feelings On The Relationship Between Price And Quality, Rebecca A. Hudzik-Presson
Theses
This thesis will focus on the study of Baby Boomers and the impact their particular generation has upon the type of products they purchase.
Marketing research has indicated that generational data can be very helpful. Generational factors provide a framework for understanding the marketplace. Many marketers who want to appeal to Baby Boomers attempt to recognize what interests Boomers. A fundamental truth is that marketers who take into account age group have an important competitive advantage over those who do not.
Research has also indicated that Baby Boomers show some loyalty to brand names. They look at quality as a …