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Us Based Theme Parks And The Visitor Experience, Russell Macalpine
Us Based Theme Parks And The Visitor Experience, Russell Macalpine
Senior Capstone Projects
There are hundreds of theme and amusements parks located throughout the United States. There are hundreds of choices out there for the consumer to experience. For a theme park to be the number one choice amongst consumers, theme parks must establish themselves as the best choice amongst all the parks. The best in visitor participation, education, esthetic appeal, food and beverage, diversity of rides, low wait times, virtual lines, affordability, and a host of others. Utilizing secondary research, this literature review aims to analyze, compare, and contrast some previous studies that focused on the visitor experience.