Business Commons^™

Feeding The Need For Instagram, Nicole Caplan

Hospitality Graduate Student Scholarship

This research evaluated psychological motives of Instagram influencers to give insight on what elements a small independent restaurant may utilize to draw attention. A closer look into the connection of those motives and a comparison between the importance of aesthetics versus product quality was done, to aid small restaurants to maximize their efforts for more profitable decisions. Information within contains both quantitative and qualitative data, the latter being majority of the material. There is a myriad of motivators and reasons why and how millennial influencers use social media. Depending on a restaurants target market, specific considerations may be more helpful …