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Full-Text Articles in Business
A Book Review: The Ten Golden Rules Of Leadership, Holly Moore
A Book Review: The Ten Golden Rules Of Leadership, Holly Moore
MBA Student Scholarship
In The Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders, authors Panos Mourdoukoutas and M.A. Soupios present a different approach to leadership. The authors take a back to basics approach with this book, segmenting leadership into ten main points derived from ten quotes from philosophers (or leaders) of ancient times. These quotes (or philosophies) are then further examined and applied to the meaning of leadership (as the author’s interpret them), resulting in The Ten Golden Rules of Leadership.
A Research Proposal: The Effects Of Restaurant Environment On Consumer Behavior, Qiuyu Jin
A Research Proposal: The Effects Of Restaurant Environment On Consumer Behavior, Qiuyu Jin
MBA Student Scholarship
The purpose of this research proposal is to investigate the effects of restaurant environment on consumer behavior. Five journals that are relevant to the relationship between restaurant environment and the behavioral intentions of consumers are delved into this paper. The self-administered questionnaires will be distributed to patrons in ten selected middle and upscale full-service restaurants. Data collection will be constructed through tables and charts that are useful in obtaining a more comprehensive result. Restaurants will be able to use this research proposal to find the appropriate ways to improve consumers’ satisfaction and also to increase profits.
Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll
Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll
MBA Student Scholarship
The purpose of this paper is to conduct a strategic analysis of the broadcast radio industry with a focus on Cumulus Media, Inc. This analysis will outline a brief history of Cumulus and a timeline of major events in its history, along with an explanation of the company’s purpose. Then, the external environment will be analyzed and the potential effects on Cumulus. Using Dr. Michael Porter’s Five Forces Analysis, an assessment will be made of the threat of entrants, the factors affecting the power of buyers and sellers, the threat of substitutes of broadcast radio, and trends in the industry. …