Business Commons^™

A Book Review: The Ten Golden Rules Of Leadership, Holly Moore

MBA Student Scholarship

In The Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders, authors Panos Mourdoukoutas and M.A. Soupios present a different approach to leadership. The authors take a back to basics approach with this book, segmenting leadership into ten main points derived from ten quotes from philosophers (or leaders) of ancient times. These quotes (or philosophies) are then further examined and applied to the meaning of leadership (as the author’s interpret them), resulting in The Ten Golden Rules of Leadership.

A Research Proposal: The Effects Of Restaurant Environment On Consumer Behavior, Qiuyu Jin

MBA Student Scholarship

The purpose of this research proposal is to investigate the effects of restaurant environment on consumer behavior. Five journals that are relevant to the relationship between restaurant environment and the behavioral intentions of consumers are delved into this paper. The self-administered questionnaires will be distributed to patrons in ten selected middle and upscale full-service restaurants. Data collection will be constructed through tables and charts that are useful in obtaining a more comprehensive result. Restaurants will be able to use this research proposal to find the appropriate ways to improve consumers’ satisfaction and also to increase profits.

Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll

MBA Student Scholarship

The purpose of this paper is to conduct a strategic analysis of the broadcast radio industry with a focus on Cumulus Media, Inc. This analysis will outline a brief history of Cumulus and a timeline of major events in its history, along with an explanation of the company’s purpose. Then, the external environment will be analyzed and the potential effects on Cumulus. Using Dr. Michael Porter’s Five Forces Analysis, an assessment will be made of the threat of entrants, the factors affecting the power of buyers and sellers, the threat of substitutes of broadcast radio, and trends in the industry. …

A Research Proposal: Negligent Hiring And Fraudulent Resumes, Mya Mallory

MBA Student Scholarship

Resume fraud and misleading information on applications are more common than ever. Applicants who feel they are ready for a position that might not have the credentials will misrepresent information, giving them an advantage over other competition. Such fraud can also lead to internal and external theft or a violent individual in the office. Employers could be held liable for actions made by employees for not considering the most effective screening and hiring practices. Effective pre-employment screening should be a necessity for a successful business. This research proposal considers effective screening practices companies must be aware of, what information is …

Online Traveler Ratings: Impact On Determining The Top 25 Hotels, Yaitza Enid Matos-Rodríguez

MBA Student Scholarship

The hospitality industry has changed the way the traveler makes a decision to stay in a hotel. Travelers use the social media and electronic word of mouth (eWOM) to search and evaluate different places. Traveler reviews and ratings have had an influence on the decisions of prospective new guests. TripAdvisor is the world’s largest travel site for travelers. TripAdvisor displays the Top 25 hotels in the United States based on traveler reviews. This research proposal is to identify the relationship between travelers’ ratings and the top hotels. The purpose of this study is to provide hospitality management an opportunity to …

Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema

MBA Student Scholarship

Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …

Assessing The Financial Literacy Of Domestic And International College Students, Jane Boyland, Rex Warren

MBA Student Scholarship

Improving student financial literacy has become a major goal of colleges and universities within the United States in recent years. Many schools are now instituting programs to increase student financial literacy in order to improve their students’ later quality of life and decrease student loan default rates. The purpose of this study is to assess the current financial literacy of undergraduate students at a southern New England university in order to provide insights on how such a program could be customized to the unique needs of its student body. The Jump$tart Survey was administered to 92 junior and senior students …

Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He

MBA Student Scholarship

The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …

The Value Of Foreign Languages In Business Communication, Racquel Moreau

MBA Student Scholarship

There are several factors that a company considers when deciding to operate in an international territory or with a foreign company. Factors such as language and culture greatly affect the success of business. Being able to effectively communicate ideas and strategies can be challenging in a new business environment. Determining the importance of language by a company is crucial to its success. Studying another language helps to understand the culture of the studied language which will assist in a corporation’s decision making process. English is a popular language in conducting business; however, communicating in other languages is gaining popularity. The …

Exploratory Research: The Effects Of Electronic Books On College Students, Ya-Ling Chen, Sitong Fan, Zhongyuan He

MBA Student Scholarship

In recent years, the e-book has become more and more popular among college students, and it is much easier to be installed and set up in electronic equipment, such as laptop, Kindle, or IPad. A random sample (N=80) of undergraduate (n=25) and graduate (n=55) students not only use the e-book to read in class and library, but also at public places and at home. Of the respondents, 46% have a part-time job, 32% have a full-time job, and 22% are not employed. Fifty-five percent of the sample was male and 45% were female. The results of the survey questionnaire indicate …

Wynn Resorts, Ltd., Myung Ji Doh

MBA Student Scholarship

Wynn Resorts, Ltd. ("Wynn Resorts"), established in 2002, is an international corporat ion, providing the luxurious casino resorts destinations in two areas: Las Vegas and Macau. A total of four properties offers casino and non-casino services including rooms, F&B, entertainment, meetings, retail outlets and otbers. The company generates approximately 70% of revenues from casino and Macau properties. The company sets up several subsidiaries to operate business more effectively and retains the most influential person, Steve Wynn, in the casino resorts business. The maturity of the casino resorts varies based on the region: the US market is in the mature stage …

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …