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Full-Text Articles in Business
Teaching Business: Looking At The Support Needs Of Instructors, Kurtis Tanaka, Danielle Cooper, Cara Cadena, Preethi Gorecki, Jon Jeffryes, Carol Sanchez
Teaching Business: Looking At The Support Needs Of Instructors, Kurtis Tanaka, Danielle Cooper, Cara Cadena, Preethi Gorecki, Jon Jeffryes, Carol Sanchez
Scholarly Papers and Articles
In 2018, Ithaka S+R began a new research program investigating scholars’ undergraduate teaching practices. As a first foray in this program, we looked at the teaching practices and needs of instructors teaching in business and business related disciplines. The project was undertaken collaboratively with research teams at 14 academic libraries in the United States and we thank those institutions and their researchers for partnering with us.
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Peer Reviewed Articles
The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …