Business Commons^™

College Students’ Purchase Behaviors Of Single-Serve Premium Juices, Robin Hardin, Michelle L. Childs, Win G-Y Koo, Kwangho Park

Journal of Applied Marketing Theory

There has been a surge in demand for premium single-serve juices, and college students may be in the forefront of this growing trend because of the perceived social status accompanied by their consumption. External influence (i.e., peer influence and social status) emerged as a component of motivation for the use of premium juices. Findings contribute to Veblen’s theory of conspicuous consumption, demonstrating that consumer motivation for status-laden products occurs even for consumable products that are relatively low cost.

The Role Of Consumer Resilience On Situated Learning, Active Coping And Well-Being While Dealing With Service Experiences: Psychological Flexibility As A Moderator, Mousumi Bose

Journal of Applied Marketing Theory

Extant research has discussed how consumers cope with numerous stressors and how coping can help with their well-being. Additionally, recent research has highlighted the importance of situated learning or learning that takes place in the same context in which it is applied, in the process of coping with stressful service encounters. This research relates to the effect consumer resilience can have on situated learning, active coping and well-being, especially when faced with stressful service situations. Results from an online survey of consumers demonstrated the positive effect of resilience on situated learning that affects active coping through partial mediation. Both situated …

Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell

Journal of Applied Marketing Theory

A review of scholarly works and leading textbooks published for health care marketing courses shows that they do not adequately define the disciple. This paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population. This paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm …

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

Comments from the Editors:

We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory (JAMT) is to provide a reputable platform for publishing academic research that advances marketing knowledge and offer insights for marketing managers. In the current issue we are pleased to present five manuscripts that offer unique insights into a number of diverse topics. Each article received praise from our review team and we are happy to have the opportunity to present them to you in this edition of JAMT.

Investigating Consumer Concept In A Niche Retail Market, Gary R. Holmes, Clinton Amos, Grace Lixuan Zhang

Journal of Applied Marketing Theory

This paper examines the relationship between self-concept, store image, service quality, loyalty, and share of wallet in a high-end niche retail market. Data was obtained from a high-end outdoor retail store customer email database. Partial Least Squares (PLS), was used to assess the psychometric properties of the measurement model and to test the hypotheses. A significant positive relationship was found between actual self-concept and store image; store image and loyalty; service quality and loyalty; and loyalty and share of wallet. This research suggests service quality perceptions, and particularly store image will enhance loyalty and increase share of wallet. The concurrent …

Correction For Fall 1984

Southern Business Review

In the Fall 1984 issue of the Southern Business Review. Dr. P. R Chandy, Assistant Professor of Finance in the College of Business Administration at North Texas State University, was credited as author of the article,"A Linear Programming Model for the Selction of Optimal Government Bond Portfolios." The credits should have included the following co-authors:

Dr. Richard Cherry, Chairman

Department of Management. Marketing and Finance

College of Business

Lamar University

Mr. Thomas Anderson

Aramco Executive

Saudi Arabia

Are Males And Females Different In Their Job Attitudes And Performance: A Re-Examination, Shaker A. Zahra

Southern Business Review

Shaker A. Zahra is an Assistant Professor of Management in the School of Business Administration at Old Dominion University, Norfolk, Virginia.

Insider Trading And Option Market Efficiency, Ladd Kochman, Bruce Mcmanis

Southern Business Review

Ladd Kochman and Bruce McManis are Associate Professors of Finance in the College of Business Administration at Nicholls State University, Thibodaux, Louisiana.

Premiums On Convertible Bonds With Market Conditions, Adi S. Karna

Southern Business Review

Adi S. Karna is Professor of Business at lndiana/Purdue University at Fort Wayne.

Changes In Systematic Risk For Newly Listed Common Stocks, Scott A. Freeman

Southern Business Review

Scott A. Freeman is an Associate Professor of Finance at Boise State University, Boise, Idaho.

Moral Risk And Share Value: The Case Of Ibm And Hitachi, Dale O. Cloninger

Southern Business Review

Dale O. Cloninger is, Professor of Finance and Economics and Director of Programs, in Accounting and Financc at the University of Houston-Clear Lake.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Spring, 1985 Volume 11, Issue 1

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover Spring, 1985 Volume 11, Issue 1

Strategic Information Processing: An Integrative Perspective, Pien Wang, Peng S. Chan

Southern Business Review

Pien Wang, Department of Business Policy at the National University of Singapore. Peng S. Chan, Management Department at California State University Fullerton.

The Impact Of Accounting Method Change On The Timeliness Of Annual Earnings Announcement: The Case Of Fas52, Mehdi Sheikholeslami

Southern Business Review

Mehdi Sheikholeslami is an Associate Professor of Accounting at the University of Wisconsin-Eau Claire.

A Comparison Of Single-Index An Multi-Index Models, Thomas M. Krueger, Mohammad H. Rahbar

Southern Business Review

Thomas M. Krueger is an Associate Professor and Chair, Department of Finance at the University of Wisconsin-La Crosse. Mohammad H. Rahbar is an Associate Professor, Department of Mathematics at the University of Wisconsin-La Crosse.

Assessing The Organizational Commitment Construct In An Industrial Purchasing Setting, Mark C. Hall, Kevin M. Elliott

Southern Business Review

Mark C. Hall is an Associate Professor of Marketing at Mankato State University. Kevin M. Elliott is a Professor of Marketing at Mankato State University.

The Effect Of Prior Stock Price Changes On Seasoned Equity Issue Announcements, John Dunkelberg, M.E. Ellis

Southern Business Review

John Dunkelberg is a Professor of Finance, School of Business and Accounting at Wake Forest University. M.E. Ellis is an Associate Professor, Department of Economics and Finance at St. John's University.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Fall 1994 Volume 20 Issue 2

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover. Fall, 1994 Volume 20 Issue 2

Explaining The Scarcity Of Women Accounting Partners: Male And Female Accountants Respond, Rebekah Joy Maupin

Southern Business Review

Rebekah J. Maupin is Professor of Accountmg, School of Accountancy at the University of Hawaii at Manoa.

Equity And Efficiency Through Local Measured Service Revisited, Dale E. Lehman, Iqbal A. Memon

Southern Business Review

Dale E. Lehman is an Associate Professor of Economic,. School of Business Administration at Fort Lewis College. Iqbal A Memon is an Assistant Professor of Finance School of Business Administration at Fort Lewis College.

Mutual Fund Performance In The Eighties: Has It Improved?, George W. Kester

Southern Business Review

George W. Kester is a Professor of Finance m the Department of Management at Bucknell University.

The Who, What, When, Where, How, And Why Of Forecasting, Paul Herbig, John Milewicz, James E. Golden

Southern Business Review

Paul Herbig, John Milewicz, and James E. Golden are Professors in the Department of Management/Marketing, College of Commerce and Business Administration at Jacksonville State Unversity.

Capital Structure: A Literary Synopsis And Reexamination, E. Tylor Claggett Jr.

Southern Business Review

E. Tylor Claggett, Jr., is an Assistant Professor, Babcock Graduate School of Management at Wake Forest University.

Southern Business Review Title Page

Southern Business Review

Southern Business Review Title Page. Spring, 1994 Volume 20 Issue 1

Southern Business Review Issue Cover

Southern Business Review

Southern Business Review Issue Cover Spring, 1994 Volume 20 Issue 1

The Empirical Relationship Between State Unemployment Rates And Real Wages, James E. Payne

Southern Business Review

James E. Payne is an Associate Professor in the Department of Economics and Finance at Eastern Kentucky University.

Commercial Bank Retail Deposit Strategy: The Role Of Mmdas, Stevan R. Holmberg, H. Kent Baker

Southern Business Review

Stevan R. Holmberg is the acting dean of the Kogod College of Business Administration at The American University. H. Kent Baker is University Professor of Finance in the Depanment of Finance and Real Estate, Kogod College of Business Administration at The American University.