Business Commons^™

The Change In Representation Of Women In Perfume Advertisements With Respect To Power, Rasika More

Electronic Theses and Dissertations

Gender portrayals in advertising have been examined extensively in the last six decades and remain an important topic. Certain brands have taken the initiative of destabilizing patriarchal norms entrenched in society by supporting modern trends and initiatives through various brand/product campaigns and advertisements that support the fluidity in power and representation. The present study navigates the changes in the representation of women in perfume advertisements that have taken place in the advertising world in the past two decades to see if women are shown to possess a sense of power with their head held high and strong posture, compared to …

Supply Chain Collaboration Under A Christian Business Ethics Lens, Daniel Oldak

Undergraduate Research and Scholarship Symposium

Supply chain management is a source of competitive advantages for firms and is becoming an increasingly important part of the business. Firms, on a strategic level, have it in their best interest to operate in a way that leverages their partnership with their suppliers to form sustainable strategic advantages which include but are not limited to product innovation & design, operational efficiency, shared cost savings, and collaborative planning, forecasting, & inventory. A collaborative supply chain that yields these benefits is only possible through the exercise of the justice dimensions of procedural, distributive, and interactional justice which are related to fair …

Zachary Shane's Portfolio, Zachary Shane

Honors College Portfolios

Description:

Being a part of the business program here at Duquesne University is more than just an accomplishment; it is the success I have received from high school to where I am today. Going into the junior year of my undergraduate program is where I intend to put all of these successes into place. I can finally dive into what I came to this school for, which was my ultimate major. As a supply chain and information technology double major, I can look into how our country is brought together and what pieces of technology are used to make that …

Opening Gates: Elevating Corporate Social Responsibility Communication And Strategic Philanthrocapitalism For Social Change, Beth E. Michalec Ph.D.

Electronic Theses and Dissertations

In today’s global marketplace, the Aristotelian notion of philanthrôpía manifests in myriad terms and meanings: corporate social responsibility, corporate citizenship, social entrepreneurship, venture capitalism and philanthrocapitalism, to name a few. Now, nonprofit organizations and foundations are building on the social and financial capital of successful business titans, such as Bill Gates, Warren Buffett, Ted Turner, Mark Zuckerberg, Jeff Bezos, and others, to address ongoing and growing social issues of health, education, and poverty worldwide. This dissertation will explore the question: Is philanthrocapitalism the next paradigm to elevate global corporate social responsibility efforts? To answer this question, I draw on Jürgen …

Paulina Neuschwander's Portfolio, Paulina Neuschwander

Honors College Portfolios

This portfolio is a compilation of work I have completed throughout my journey to get my bachelor’s degree in Marketing with a minor in Digital Media Arts at Duquesne University. I love the way my minor complemented my major, in that I could combine my love of consumer behavior and research with my love of visual design and creativity. Now, I can not only complete market research, but I can also present my findings in a visually attractive way. That being said, through my time at Duquesne, I have learned to be more than just a “businesswoman.” I have been …

Caroline Czap's Portfolio, Caroline Czap

Honors College Portfolios

This portfolio consists of works that I have completed during my time in the School of Business at Duquesne University. Consisting of marketing campaigns, blog post drafts and templates, a digital marketing analysis, and multiple honors college projects this portfolio showcases what I have learned not only in my marketing major in the business school, but in my digital media arts minor in the liberal arts school as well. Each element of this portfolio demonstrates my knowledge and passion for the digital marketing industry.

Each element of this portfolio exposed me to different elements that go into the digital marketing …

Claire Dalton's Portfolio, Claire Dalton

Honors College Portfolios

This portfolio is a compilation of works completed throughout my time at Duquesne University. Consisting of five sports marketing plans, a press release, a media guide and various honors college pieces, my portfolio is a balance of my sports marketing major and my public relations minor as well as my extra work done in the honors college. Each item showcases my growth and development in learning about the world of sports business and the world of public relations.

In sports, I have gathered knowledge on how to effectively promote an array of elements I could be working with. I have …

Corporate Social Responsibility To-Come: A Derridean Interruption Of Transparency, Robert Foschia

Electronic Theses and Dissertations

This study investigated the relation between rhetorics of transparency and organizational action. Digging into CSR literature from a philosophy of communication perspective, this project seeks to determine if corporate social responsibility delivers on the promises it makes of a better world.

Drawing on the work of Jacques Derrida, the research first lays out his often overlooked contribution to the philosophy of communication, and then moves towards possible applications in deconstructing the perceived benefits of CSR, particularly in its transparent nature. By looking at organizational life from the Triple Bottom Line, this dissertation peels back the underlying rhetoric of planet, people, …

Paving The Way For Merleau-Ponty’S Eye And Mind In Organizational Communication Studies, Johan Bodaski

Electronic Theses and Dissertations

The body is a sense-based medium that creates and interprets organizations. Bodies create organization. An aesthetic theory of organizational communication reveals the significance of the body to the organization. Maurice Merleau-Ponty’s philosophy of aesthetics offers a theory of aesthetic organizational communication that is yet to be developed. Merleau-Ponty’s aesthetic essay on painting, Eye and Mind, describes the body as the medium through which painters turn the world into painting. His philosophy of painting builds bridges between aesthetics, the body, and organizational communication.

In chapter one, four theories of organizational communication are described: communication constitutes organization (CCO), text/interpreter, ventriloquism, and …

Re-Evaluating Performance Measurement: New Mathematical Methods To Address Common Performance Measurement Challenges, Jordan David Benis

Electronic Theses and Dissertations

Performance Measurement is an essential discipline for any business. Robust and reliable performance metrics for people, processes, and technologies enable a business to identify and address deficiencies to improve performance and profitability. The complexity of modern operating environments presents real challenges to developing equitable and accurate performance metrics. This thesis explores and develops two new methods to address common challenges encountered in businesses across the world. The first method addresses the challenge of estimating the relative complexity of various tasks by utilizing the Pearson Correlation Coefficient to identify potentially over weighted and under weighted tasks. The second method addresses the …

Is "Help" Helpful?: Analyzing Foreign Aid In Context Of Scale, Catherine Hull

Undergraduate Research and Scholarship Symposium

Foreign aid comes in many forms. Foreign aid ranges from large-scale disaster relief to small-scale individual projects within communities. Most aid efforts have the same goal – to help those who would benefit from assistance. This case study addresses the question: what form of ‘help’ is helpful? Which type of aid best achieves what it sets out to accomplish?

To directly analyze the effect of foreign aid on a region, the water-conscious organization Pure Thirst traveled to the rural community of Olkokola, Tanzania. Pure Thirst worked alongside the community members to provide a form of humanitarian aid: improved water services …

Corporate Social Responsibility In The Health Care Sector, Dina Siniora

Graduate Student Research Symposium

The challenge for the health care sector is to continually explore ways to ensure that the welfares of individual patients remain the utmost primacy and simultaneously promote health care equity via corporate socially responsible activities (CSR). There is an essential need to truly embrace CSR and ethical principles that would promote equal distribution of health care resources. Relevant CSR activities would be achieved by making the most significant health problems in a given society a priority of health care organizations. CSR in health care applied to hospitals and pharmaceutical companies should promote shared values and common ethical principles in new …

Integrated Marketing Communication As Epideictic Rhetoric And Its Implications For Ethical Branding, Tricia Mcfadden

Electronic Theses and Dissertations

Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to our postmodern polis. Through the redefining of the branding metaphor within an ethical, grounded and narrative framework, the focus on ethos and connection to the audience through Schrag’s “fitting response” may combat the previous challenges of narrative and marketing and its deconstructive effects. IMC as communicative praxis engages branding discourse in action with texture as the bonding agent between …