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Full-Text Articles in Business

Financial Crisis, Bank Acquisitions, And Value Creation: The Case Of Bank Mergers For The Past Five Years, Sarina Ar-Loc Ng Jan 2010

Financial Crisis, Bank Acquisitions, And Value Creation: The Case Of Bank Mergers For The Past Five Years, Sarina Ar-Loc Ng

Theses Digitization Project

This paper will focus on the bank acquisitions of the United States and Europe. It will specify the most highly regarded cause of the financial crisis and consider what all the components might explain about perception of consumers in the United States and in Europe. This paper also uses a commonly used event study methodology to understand the market reaction in these bank acquisition announcements.


Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima Jan 2004

Comparing Marketing Policies In Nippon Professional Baseball And The National Fooball League: Lessons For Japanese Sports Teams, Noboru Oshima

Theses Digitization Project

This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.