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Full-Text Articles in Business
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Journalism
The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Graphic Communication
As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …