Business Commons^™

Web Design Practices For Small Businesses, Kate Nickerson

Graphic Communication

The purpose of this study was to discover the most effective and successful strategies of web design and development for small businesses. A small business’ web site is an increasingly critical marketing tool that can even drive profits if used correctly. This study makes an example of a web site redesign for Linnaea’s Café, a coffee house, art gallery, and music venue in San Luis Obispo, California. The web site redesign was developed using a dynamic content management system to allow easy, frequent updates to the site by the café’s manager.

To determine what consumers want and expect to see …

Writing A Usda Process Verified Program, Noah Nelson

BioResource and Agricultural Engineering

This senior project undertakes the writing of a United States Department of Agriculture (USDA) Process Verified Program (PVP) for the cattle in California Polytechnic State University’s Beef Program. This project covers the writing of the program, its submittal for review and auditing from the USDA, and the management changes required in Cal Poly’s beef program.

Gerber Project For Lockheed Martin, Andrew Callahan, Sean Lawyer

Industrial Technology and Packaging

Lockheed Martin, the world’s premier aerial combat vehicle manufacturer was pressed to find an eco-friendly way to package their impregnated epoxy. In the current system, the epoxy would be cut on the Gerber table to a pre-determined length and then sandwiched inside of two corrugated fiberboard sheets for storage inside of a freezer. The current process was not only labor intensive, but the corrugated fiberboard had to be disregarded after one use. In conjunction with the Cal Poly San Luis Obispo Packaging program and Melmat Incorporated, we were able to find a corrugated plastic substrate to replace the currently non-reusable …

Consumers And Benefits Of Genetically Modified Vegetables, Megan Carter Judge

Master's Theses

With the adoption of biotechnology in many agricultural products with first-generation biotechnology traits such as increased pest resistance, greater herbicide resistance, and increased yields the growers have accepted them. The next wave of biotech crops have second-generation traits, such as improved nutrient content, extended shelf life, reduced pesticide and herbicide application (a consumer demanded trait), and better taste. Will these consumer benefits offset any concern that the consumer has regarding biotechnology? What are those benefits and how should the information be communicated to the consumer?

Three focus groups give insight to the proposed questions. The focus groups were done in …