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Full-Text Articles in Business

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki Jun 2022

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.


Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla Jun 2022

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.


Print Foundation: Student Guide To Graphic Communication, Yeyoung Kim Jun 2021

Print Foundation: Student Guide To Graphic Communication, Yeyoung Kim

Graphic Communication

This book covers the foundation of print technologies and information related to graphic communication and aims to resolve the absence of the graphic communication textbook for beginners. While there are plenty of professional and technical resources for students, it can be challenging to read professional books without prior knowledge on the subject. This book will also clarify the difference between the Graphic Communication major and the Graphic Design major at Cal Poly SLO.

The project began with the student survey on what they would want to be included in the introductory textbook and some of their additional suggestions were followed. …


Outsourcing Vdc Workflows, Kyle K. Bresnahan Jun 2021

Outsourcing Vdc Workflows, Kyle K. Bresnahan

Construction Management

In an increasingly demanding world for infrastructure, technological methods have been found to assist construction project's. As innovative construction methods are constantly increasing, so is the demand for technological needs within the architecture, engineering, and construction (AEC) industry. To ensure technological adoption, many countries have started to mandate higher levels of building information modeling (BIM) documentation beyond the 2D construction documents traditionally required throughout construction review and permitting. Some companies have capitalized on this change to the extent of making BIM their primary business. These companies focus solely on virtual design and construction (VDC) and determine whether clients lacking this …


A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison May 2021

A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison

Journalism

This project was developed to describe the process of creating and launching a podcast for students, faculty and staff of California Polytechnic State University in San Luis Obispo to educate and inspire endeavors in entrepreneurship. The research began with the growing use of podcasting in higher education, as well as the increase in popularity and accessibility of podcasts in the last 20 years. The project was first developed by David Kozuch, a student at California Polytechnic State University in the fall of the 2019 school year and has continued to grow in the years since. Polycast is the published resulting …


Net-Zero Homes, The Homes Of The Future, Primo Guseppi Facchini Mar 2021

Net-Zero Homes, The Homes Of The Future, Primo Guseppi Facchini

Construction Management

Net-Zero homes are the homes of the future (Holmes, 2018). What makes Net-zero homes unique is they rely on solar power, opposed to all standard housing that relies on the power grid. These homes use solar instead of other forms of energy generating technology because it is more affordable and better for the environment. California has blazed the trail for the rest of the United States and the world to follow with their Net-Zero housing proposition. Starting January 2020 California will require all residential buildings to be net-zero homes. Net-Zero homes are important because it is no secret that our …


The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson Dec 2020

The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson

Experience Industry Management

In recent years, society has followed the development of user experience practices in technology companies. User experiences contribute to emotional connections between the company and the consumer, memorable experiences associated with the brand, and the design of products. The purpose of this study was to examine the best practices of user experience for Apple Inc. The research for this study was conducted using a best practice case study guide developed by the researcher that examined the user experience Apple provides. The results of this study indicate there are numerous ways Apple creates user experiences. Apple was recognized as a leading …


Robo-Advisors - A Future Way To Invest?, Viraj Vishwarupe, Tommy Vu Dec 2018

Robo-Advisors - A Future Way To Invest?, Viraj Vishwarupe, Tommy Vu

Finance

Research Question: Are robo-advisors the future of investing?

As the capabilities of technology continue to advance, alternatives to conventional practices are created in an attempt to boost convenience and efficiency. This paper will focus on one such alternative, robo-advisors, an automated investment advisor platform. The technology is evaluated to answer the research question above and to assess whether it holds promise in the world of finance as well as the potential to ultimately outpace traditional forms of investment advice. To accomplish this goal, in-depth research is provided covering a broad range of topics concerning robo-advisors including the platform’s history, analysis …


Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt Dec 2018

Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt

Recreation, Parks, and Tourism Administration

The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …


Delegation Application, Erik Matthew Phillips Jun 2018

Delegation Application, Erik Matthew Phillips

Computer Science and Software Engineering

Delegation is a cross-platform application to provide smart task distribution to users. In a team environment, the assignment of tasks can be tedious and difficult for management or for users needing to discover a starting place for where to begin with accomplishing tasks. Within a specific team, members possess individual skills within different areas of the team’s responsibilities and specialties, and certain members will be better suited to tackle specific tasks. This project provides a solution, consisting of a smart cross-platform application that allows for teams and individuals to quickly coordinate and delegate tasks assigned to them.


Novel Wine Pouring Machine, Jacob N. Rardin, Erin Clark, Berkeley Davis, Julia Trenkle, Brett Wittmuss Jun 2018

Novel Wine Pouring Machine, Jacob N. Rardin, Erin Clark, Berkeley Davis, Julia Trenkle, Brett Wittmuss

Mechanical Engineering

This Final Design Report outlines the “Novel Wine Opener” senior design project completed by a team of mechanical engineering students at California Polytechnic State University, San Luis Obispo. The project was sponsored by Bill Swanson, owner of the Center of Effort vineyard and winery in Edna Valley, CA. The goal of the project was to produce a novel wine pouring machine for the Center of Effort. This device should be able to remove the foil cap from a wine bottle, uncork the bottle, and pour a glass of wine at the winery and at public events. The finished product should …


A Survey Of Addictive Software Design, Chauncey J. Neyman Jun 2017

A Survey Of Addictive Software Design, Chauncey J. Neyman

Computer Science and Software Engineering

The average smartphone owner checks their phone more than 150 times per day. As of 2015, 62% of smartphone users had used their phone to look up information about a health condition, while 57% had used their phone to do online banking. Mobile platforms have become the dominant medium of human-computer interaction. So how have these devices established themselves as our go to connection to the Internet? The answer lies in addictive design. Software designers have become well versed in creating software that captivates us at a primal level. In this article, we survey addictive software design strategies, their bases …


Carton Clamp Methodologies And The Effects On Load Containment And Retention, Tyler D. Blumer Dec 2013

Carton Clamp Methodologies And The Effects On Load Containment And Retention, Tyler D. Blumer

Master's Theses

ABSTRACT

Carton Clamp Test Methodologies and the Effects on

Load Containment and Retention

Tyler Don Blumer

A carton clamp is an alternative device for moving packages and material. Instead of using iron tines like that of a conventional forklift, a carton clamp uses two large aluminum platens to slightly compress and secure the load for handling. This is advantageous as it allows operators to move layers of a unitized load individually, and eliminates the need for a pallet when handling full unitized loads. When using a carton clamp attachment, it is often difficult for operators to accurately gauge the amount …


Senior Project Report - Doctest, Stephen Weessies Mar 2013

Senior Project Report - Doctest, Stephen Weessies

Computer Engineering

DocTest is a program that, simply put, allows a programmer or user to document STANAG 4586 (a standard for unmanned aerial vehicle interoperability) messages and test the vehicle system at Lockheed Martin [5]. The program is extensible to allow for further development aiding our software team to do what they do best and not get bogged down in tedious but necessary documentation. DocTest is also used to aid in testing, keeping track of the issues and bugs found and creating a document that captures each issue so an issue is not missed or forgotten. This program was made for use …


Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney Dec 2012

Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney

Journalism

The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …


Applied Computer Cooling, Spencer Ellsworth Jun 2012

Applied Computer Cooling, Spencer Ellsworth

Liberal Arts and Engineering Studies

No abstract provided.


Blunt Impact Performance Evaluation Of Helmet Lining Systems For Military And Recreational Use, Jaclyn Siniora, Ryan Taylor, Darren Suey Jun 2012

Blunt Impact Performance Evaluation Of Helmet Lining Systems For Military And Recreational Use, Jaclyn Siniora, Ryan Taylor, Darren Suey

Industrial Technology and Packaging

With the increasing problem in collegiate athletes experiencing injuries to the brain, different helmet liners where put to the test to see which liner provided athletes the greatest protection under specific conditions.

This senior project evaluates five different liners in football helmets. Each of the helmet liners were tested at three different temperatures: hot, cold, and ambient. Each helmet had seven different impact locations which were put to the test. The project was designed to be used to test ACH military combat liners as well. Due to shipping bottle necks the ACH combat liners have been left to future Cal …


The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley Mar 2012

The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley

Graphic Communication

The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.

This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging …


Requirements Specification For Dsic: Distribution System For Information And Collaboration, Alex Abrahamian Dec 2011

Requirements Specification For Dsic: Distribution System For Information And Collaboration, Alex Abrahamian

Computer Science and Software Engineering

There seems to exist an invisible barrier between people that should be connected but for whatever reasons (don't hang out in the same circles, don't go to the same meetings, or are geographically separated) haven't met each other yet.

Normally these people will only meet when others bring them together or they are thrown together on a project. DSIC aims to preempt the person discovery process by allowing a way for people to post ideas, events, and other collaborations in a single place that can then be searched by other users.

The system utilizes postings, user profiles, and a tagging …


Partial Budgeting Analysis Of Conventional Pump Over Versus Pulsair Cap Management System For A Large–Scale California Winery, Zachary Thomas Hicks Apr 2011

Partial Budgeting Analysis Of Conventional Pump Over Versus Pulsair Cap Management System For A Large–Scale California Winery, Zachary Thomas Hicks

Agribusiness

The purpose of this project was to evaluate the financial feasibility of implementing an automated gas injection system from Pulsair as an alternative to the traditional pump over cap mixing technique that is used during the alcoholic fermentation stage of winemaking.

There were various costs involved in this project that were determined and explained through the use of the partial budgeting method. The costs that were thoroughly analyzed included equipment, labor, utility, and initial investment costs for the Pulsair system as well as the related pump over operation costs. After the two methods associated numbers were evaluated, they were then …


Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian Mar 2011

Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian

Industrial Technology and Packaging

One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company’s strength and position within that marketplace, and look for ways to improve. The iFixit company has established itself as a leader in providing quality replacement components, tools, and repair instruction for customers who wish to repair their own modern electronic devices. iFixit approached the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales environment.

This senior project is a …


Evaluation Of Alternative Sustainable Materials For A Drug Delivery Package, Keith Thompson Mar 2011

Evaluation Of Alternative Sustainable Materials For A Drug Delivery Package, Keith Thompson

Industrial Technology and Packaging

No abstract provided.


Web Design Practices For Small Businesses, Kate Nickerson Jun 2010

Web Design Practices For Small Businesses, Kate Nickerson

Graphic Communication

The purpose of this study was to discover the most effective and successful strategies of web design and development for small businesses. A small business’ web site is an increasingly critical marketing tool that can even drive profits if used correctly. This study makes an example of a web site redesign for Linnaea’s Café, a coffee house, art gallery, and music venue in San Luis Obispo, California. The web site redesign was developed using a dynamic content management system to allow easy, frequent updates to the site by the café’s manager.

To determine what consumers want and expect to see …


Writing A Usda Process Verified Program, Noah Nelson Mar 2010

Writing A Usda Process Verified Program, Noah Nelson

BioResource and Agricultural Engineering

This senior project undertakes the writing of a United States Department of Agriculture (USDA) Process Verified Program (PVP) for the cattle in California Polytechnic State University’s Beef Program. This project covers the writing of the program, its submittal for review and auditing from the USDA, and the management changes required in Cal Poly’s beef program.


Gerber Project For Lockheed Martin, Andrew Callahan, Sean Lawyer Mar 2010

Gerber Project For Lockheed Martin, Andrew Callahan, Sean Lawyer

Industrial Technology and Packaging

Lockheed Martin, the world’s premier aerial combat vehicle manufacturer was pressed to find an eco-friendly way to package their impregnated epoxy. In the current system, the epoxy would be cut on the Gerber table to a pre-determined length and then sandwiched inside of two corrugated fiberboard sheets for storage inside of a freezer. The current process was not only labor intensive, but the corrugated fiberboard had to be disregarded after one use. In conjunction with the Cal Poly San Luis Obispo Packaging program and Melmat Incorporated, we were able to find a corrugated plastic substrate to replace the currently non-reusable …


Consumers And Benefits Of Genetically Modified Vegetables, Megan Carter Judge Mar 2010

Consumers And Benefits Of Genetically Modified Vegetables, Megan Carter Judge

Master's Theses

With the adoption of biotechnology in many agricultural products with first-generation biotechnology traits such as increased pest resistance, greater herbicide resistance, and increased yields the growers have accepted them. The next wave of biotech crops have second-generation traits, such as improved nutrient content, extended shelf life, reduced pesticide and herbicide application (a consumer demanded trait), and better taste. Will these consumer benefits offset any concern that the consumer has regarding biotechnology? What are those benefits and how should the information be communicated to the consumer?

Three focus groups give insight to the proposed questions. The focus groups were done in …


Methods For Retaining And Monetizing Local Audiences Of An Online-Only News Organization, Lauren Rabaino Dec 2009

Methods For Retaining And Monetizing Local Audiences Of An Online-Only News Organization, Lauren Rabaino

Journalism

Newspapers are at a crossroads in their existence. Traditionally, the printed giants were able to hold monopolies in their respective municipalities because the barrier to entry for printing was high and the operating costs were expensive. A study published in 1978 – a decade before the Internet came to fruition – reported that local newspaper monopolies existed in more than 97 percent of U.S. cities . But with the Web, that dynamic has vastly shifted. Widely accessible and affordable Web platforms eliminate both the barrier to entry and operating costs required to publish to a mass audience. As a result, …


Simpler Packaging, Tomiko Oden Dec 2009

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.


Measurement And Analysis Of Shocks To Products Packaged In Pails In Single Parcel Ground Shipments, Sher Paul Singh, Jay Singh, Pakapol Kittipinyovath Nov 2009

Measurement And Analysis Of Shocks To Products Packaged In Pails In Single Parcel Ground Shipments, Sher Paul Singh, Jay Singh, Pakapol Kittipinyovath

Industrial Technology and Packaging

The objective of this study was to measure and analyse the shocks and impacts experienced by pails in the single parcel distribution environment, with and without a secondary corrugated shipper. The study was conducted in the FedEx Ground shipping environment in the USA. Instrumented 5 gal pails were shipped with and without an outer corrugated box, and with and without handling (precautionary warning) labels, from East Lansing, Michigan to destinations in California and New York. Data recorders were used to collect and analyse shock distribution data (drop heights, drop orientations and number of drops). The results showed that the precautionary …


Feasibility Study Of Cold Room Renovations For P.O.V.E., Kurtis Kobara Jun 2009

Feasibility Study Of Cold Room Renovations For P.O.V.E., Kurtis Kobara

Agribusiness

No abstract provided.