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Full-Text Articles in Business
A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison
A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison
Journalism
This project was developed to describe the process of creating and launching a podcast for students, faculty and staff of California Polytechnic State University in San Luis Obispo to educate and inspire endeavors in entrepreneurship. The research began with the growing use of podcasting in higher education, as well as the increase in popularity and accessibility of podcasts in the last 20 years. The project was first developed by David Kozuch, a student at California Polytechnic State University in the fall of the 2019 school year and has continued to grow in the years since. Polycast is the published resulting …
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Journalism
The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …
Methods For Retaining And Monetizing Local Audiences Of An Online-Only News Organization, Lauren Rabaino
Methods For Retaining And Monetizing Local Audiences Of An Online-Only News Organization, Lauren Rabaino
Journalism
Newspapers are at a crossroads in their existence. Traditionally, the printed giants were able to hold monopolies in their respective municipalities because the barrier to entry for printing was high and the operating costs were expensive. A study published in 1978 – a decade before the Internet came to fruition – reported that local newspaper monopolies existed in more than 97 percent of U.S. cities . But with the Web, that dynamic has vastly shifted. Widely accessible and affordable Web platforms eliminate both the barrier to entry and operating costs required to publish to a mass audience. As a result, …