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Honors Theses

2018

Situation analysis

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Full-Text Articles in Business

Strategic Audit Of Wwe, Henry Recker Apr 2018

Strategic Audit Of Wwe, Henry Recker

Honors Theses

WWE is a media and entertainment company that is known as the most popular professional wrestling promotion in the U.S. It has transformed from one of many regional promotions in the 1980s to the dominant force in “sports entertainment” with a market capitalization of $2.4 billion. The purpose of this paper is to analyze the situation WWE is in both internally and externally, and to develop a strategic recommendation for the company. Analysis tools like SWOT and PEST are used to evaluate the current state of WWE, and strategic alternatives are generated based on WWE’s existing differentiators and distinctive competencies. …


Strategic Audit On Tesla, Zitong Li Apr 2018

Strategic Audit On Tesla, Zitong Li

Honors Theses

This paper evaluation the current situation that Tesla, Inc is in. Specifically, this paper provides a detailed analysis of the external and internal problems and strengths of Tesla and its current and past strategy that led to its success today. In conclusion, Tesla’s main advantages are its charging and battery technology and a strong brand name. The problem Tesla faces includes production bottlenecks, shortage of cash, high cost and competitions. Based on these analyses, the direction that Tesla should go for is to expand its market share and increase profitability. Several strategies are proposed to help achieve these goals. One …