Business Commons^™

Experiential Learning In Collegiate Academia: The Silicon Valley Immersion, Kirsten Settle

Honors Theses

A thesis in an examination of experiential collegiate learning, specifically that are found within the vocational field of entrepreneurship and business management. This student-driven project’s objective primarily is to recruit a dedicated team of diverse students from Western Michigan University (WMU) to engage in a systematic, site-based experiential learning in one of the world’s biggest tech-metropolitans, San Francisco, California. The mission is to stimulate an experience-based approach to studying a business centered curriculum through field research with some of the country’s most successful companies. Participants evaluated company culture in diverse business settings to comprehend professional prospects and project management best …

Stakeholder Theory In Ethical Business Decisions: The Case Of Nestle, Mckayla Marcola

Honors Theses

The traditional view of business is that executives have an obligation to base all decisions around increasing the value of the business. But what happens when those decisions infringe on the surrounding environment? In 2017, Nestlé proposed a water withdrawal increase at their Evart, MI water bottling plant from 250 gallons per minute, to 400 gallons per minute. During April 2018, the Michigan Department of Environmental Quality approved the new withdrawal proposal; this caused an up roar in the environmental community. From local citizens, to public interest groups, many have expressed their opposition for this increase stating that this increase …

A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le

Honors Theses

The purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a …

Quantitative Appraisal Of Non-Irrigated Cropland In South Dakota, Shelby Riggs

Honors Theses

This appraisal attempts to remove subjectivity from the appraisal process and replace it with quantitative analysis of known data to generate a fair market value of the subject property. Two methods of appraisal were used, the income approach and the comparable sales approach. For the income approach, I used the average cash rent for the region, the current property taxes for the subject property, and a capitalization rate based on Stokes' (2018) capitalization rate formula to arrive at my income-based valuation. For the comparable sales approach, I utilized Stokes' (2018) research in optimization modeling to estimate a market value for …

An Empirical Analysis Of Climatic, Geographic, And Cultural Determinants Of International Tourism, Ethan Straus

Honors Theses

Each year, billions of people visit different countries all around the world. For many of those countries, tourism is their primary industry, leading to millions of jobs and dollars in revenue. It is expected that by 2020 total International Tourism Receipts will reach 2 trillion US dollars annually. Currently, tourism employs an estimated 200 million people around the world. With the continued progression of climate change, the tourism industry is facing a newfound threat. Global temperatures and the seal level are both expected to rise significantly by the end of the century. Additionally, the Intergovernmental Panel on Climate Change has …

Strategic Audit Of The Public Accounting Industry With A Focus On Ey, Mary Candela

Honors Theses

Public accounting firms provide valuable assurance services that, because of their place in our economic system and because of strong regulatory requirements, are unlikely to stop being demanded. The industry is facing several issues surrounding stagnation of the client base and difficulty in competition. Finally, the industry is also being rocked by the pace of emerging technologies and will need to adapt to and embrace them in the coming years.

The following uses several strategic frameworks to analyze the industry, the subset of the Big Four accounting firms, and EY. Ultimately, this project develops and understanding of EY’s place in …

The Relationship Between Job Satisfaction, Cross-Cultural Adjustment, And The Adjustment Of The Trailing Spouse On Female Expatriate Success: A Preliminary Review And Survey Proposal, Leanna Joyce Morrow

Honors Theses

As the world continually moves towards globalization and a diverse work environment, the need for employed female expatriates has never been greater. The purpose of this study is to develop a better understanding of the factors affecting the successful adjustment of these women. This was done by analyzing data provided by the InterNations database in relation to three things: cross-cultural adjustment, job satisfaction, and the experience of the trailing spouse.

Based on this study, it was determined that there is a need to research the effects of marital and familial status on turnover intentions during female expatriate assignments. A survey …

Business Plan For Face To Face Els, Llc, Ellen Lucy Simon

Honors Theses

No abstract provided.

Applications Of Varying Leadership Structures For Software Engineering Teams, Elliot Sandfort

Honors Theses

This thesis explores the similarities and differences between applications of managing software engineering teams in Design Studio and the state of the practice. Information about the leadership structure of Design Studio teams was gathered over 3 semesters of Design Studio experiences with two companies: Hudl and TD Ameritrade. Information about leadership concepts in the state of the practice was gathered from experiences and observations with three different companies: Hudl, Garmin, and TD Ameritrade. From these experiences and observations, it can be concluded that the leadership structure of Design Studio is valuable as a student learning experience, and with proper consideration …

Nvidia Corporation: A Strategic Audit, Daric Teske

Honors Theses

NVIDIA is company that has been involved with the production of computer hardware known as a graphics processor units (GPUs) since the turn of the century. Over the past decade, NVIDIA has begun to explore other applications of its proprietary technology, including the fields of artificial intelligence (AI) and accelerated computing. Looking from a business perspective, this strategic audit analyzes the history of the company and its current state, as well as industry outlooks to provide a strategic recommendation. Annual reports, market reports, and press releases were all utilized to provide the best perspective of the industry possible. Though NVIDIA …

Effects On Producers Of The Transition To Revenue-Based Federal Crop Insurance Programs, Evan Wiese

Honors Theses

Prior to the passage of each farm bill, there is much debate regarding the programs contained within it. One of these programs is federal crop insurance, which underwent a major shift in the mid-1990’s with the introduction of revenue-based crop insurance rather than yield-based. Revenue-based programs provide insurance of a certain revenue level, rather than a certain yield level, which contributed to their popularity among producers. These revenue-based programs have become a key component of federal crop insurance. From 2014 to 2018, the costs of federal crop insurance were approximately $41 billion, much of this a result of subsidized insurance …

Japan, Panama, And The United States: The Influence Of Cultural Values And Personal Ethics On Fraud Prevention Awareness, Rachel Elizabeth Williamson

Honors Theses

Fraud is defined as the intentional misrepresentation of facts for the purpose of personal gain, whether financial or otherwise. Transparency International’s annual global Corruption Perceptions Index (CPI) has revealed that different countries have different perceived levels of corruption. Japan, Panama, and the United States were chosen as the countries in which to distribute a three-part questionnaire, measuring fraud awareness (FA), personal consumer ethics (EQ), and cultural values (CV), respectively. This survey was distributed to college students in each country who had not yet taken a business ethics course, in order to get a picture of inherent differences between the countries …

Who Is The Fairest Of Them All? Disney’S Depiction Of Non-Normative Embodiment In Its Villainesses, Caroline Bradley

Honors Theses

The world of Disney has long been criticized for the lack of empowered princesses, racial representation, and unrealistic body images in its princess films. While steps have been made to provide a fairer representation through the bodies of the princesses, there has not been much progress in the way villains’ bodies are depicted. Most Disney villains exhibit a form of disability or non-normative embodiment including missing limbs, old age, or fatness. This thesis will analyze the bodies of three well-known Disney villainesses from three different eras—The Evil Queen, Ursula, and Mother Gothel—and will demonstrate how their bodies reflect the historical …

Do Perceptions Of Businesses Differ Between Higher And Lower Counts Of Social Media Post Engagements?, Tally Shaw

Honors Theses

Social media is bringing consumers and businesses together like never before. Using social metrics such as “likes” and “shares”, businesses can both measure and influence consumer attitudes and behaviors. In an effort to expand upon growing research into the effects likes and shares may have on constructs such as attitude, intent to follow, trust, and adoption intention, this study designs an experiment which manipulates one small and one national business’s actual Facebook posts to measure the effects simply having higher or lower likes and shares can have on a consumer’s perception of that business. Using T-test and Regression Analysis, adoption …

The Impact Of The 120/150-Hour Rule On Candidates To Sit For The Certified Public Accountant (Cpa) Exam: A Study On Women, Aubrey Sanders

Honors Theses

To become a Certified Public Accountant (CPA), one must first qualify to take the exam and consequently, earn the licensure. While the information on the CPA exam tests the candidates on uniform information, the education eligibility requirements to both sit for and earn licensure vary among the U.S. states and jurisdictions. Currently, thirty-nine of the fifty-four U.S. jurisdictions – including Mississippi – have adopted what has become known as the 120/150 educational credit hour rule. This rule allows candidates to begin taking the exam upon earning 120 credit hours, which is equivalent to a bachelor's degree; however, candidates may not …

An Analysis Of Prosocial Behavior In Customers, Erik Swanson

Honors Theses

Despite all that is known about the good entrepreneurship can do for communities, there is still a gap in the research on how entrepreneurship can directly better communities and the people that live in them through passing on prosocial benefits. This paper proposes “prosocial entrepreneurship” as a means to address this gap. It will address the gap through examining how prosocial entrepreneurship builds communities to pass on a positive impact on these communities. Businesses have both encouraged prosocial behaviors in employees and promoted cooperation and community building for some time. Research was also completed on prosocial behaviors to build a …

The Role Of Forensic Accounting In U.S. Counterterrorism Efforts, Madison Gaither

Honors Theses

The September 11th attacks on the World Trade Center directed international attention to the financial component of terrorist operations. The demand for forensic accounting specialists is increasing rapidly because of a growing intolerance for fraud and terrorist activity. This research paper argues that forensic accountants have and will continue to have a vital role in United States’ counterterrorism efforts in the post-9/11 era by detecting acts of fraud and money laundering. Comprehensive review of relevant literature including books, peer-reviewed articles, government databases, court records and news media reveals that forensic accountants are equipped with special skills and analytical tools that …

An Examination Of The Unanticipated Outcomes Of Having A Fun Organizational Culture, Victoria Baltz

Honors Theses

Fun organizational cultures break the social constructs of the traditional work environment. Fun organizational cultures have been gaining popularity over the past couple decades. Since fun cultures are gaining attractiveness due to reports focused primarily on the positive aspects of fun cultures, this study examined if there were any unanticipated negative outcomes of a having a fun organizational culture. Qualitative data was pulled from interviews conducted with various members of fun organizational cultures. This study focused on negative outcomes primarily in three areas: productivity, work-life balance, and relationships among members in the organization. The findings in this study did not …

Rhetoric In Financial Reporting: Evaluation Of Isa 720, Qingyuan Guo

Honors Theses

Prior research show that many investors rely on other information appearing alongside the audited financial statements in companies’ annual reports to make their economic decisions and falsely assume that the unaudited other information is also audited. Additionally, company management utilizes rhetorical strategies in other information to offer explanations and opinions conveying positive messages about the company value which audited financial data may not indicate. The expectation gap of investors on audit over other information and the concern of management manipulation incentivized the proposal of the Public Company Accounting Oversight Board (PCAOB) to establish a standard to extend auditors’ responsibility over …

A Strategic Audit Of Tesla, Abigail Hoelzlhammer

Honors Theses

This strategic audit will examine the problems Tesla is currently facing, do a Porter’s Five Forces analysis of the company, review environmental factors affecting Tesla, state Tesla’s current strategy, evaluate their distinguishing resources and competitive advantages, and end with a strategic recommendation along with implementation requirements.

One of Tesla’s vehicles crashed in March 2018 while on autopilot, which caused their stock to drop significantly. They’re also experiencing issues with the production of the new Model 3. The current political situation and growing demand for the parts Tesla needs are environmental factors that are having a negative effect. On the other …

What's Wrong With The Tap? Examining Perceptions Of Tap And Bottled Water At Western Michigan University, Lindsey Makos

Honors Theses

Distrust in tap water seems to be increasing in the United States with a consonant increase in single-use bottled water. As a result, I was intrigued to explore the behaviors and opinions of Western Michigan University (WMU) students in Kalamazoo, MI towards bottled water. Specifically, I initiated a study to examine student’s perceptions and use of tap water and bottled water. To study water consumption habits on WMU’s campus, I replicated a Purdue University study from 2011. In addition, because of the high profile of the Flint Water Crisis, particularly in Michigan, I added a section that focuses on the …

Strategic Audit: Deloitte, Yibing Shen

Honors Theses

The project’s goal is to analyze the current situation and problems faced by Deloitte, and give out recommendation, implementation plan, and contingency plan for Deloitte. The methods to do the project is to research online to get adequate information and make assumptions for the information I cannot gather. The results are: I find out that Deloitte is competitive as one of the big four accounting firms, but it is facing the problem of brand dilution and reputational contagion due to its fast expansion and acquisition; the partner firms are not linked or connected as they expected to be. So the …

Kalamazoo Fc Social Media Plan, Brittney Wojcik

Honors Theses

Social media presents itself as a far-reaching and cost-effective tool to not only reach, but also to engage with potential audiences. As social media usage is becoming more commonplace, it is increasingly important for companies to understand their place within the social media realm.

Kalamazoo FC is a local semi-professional team in their third year of play. They are looking to expand their target market to include those of millennials, college students, and Latinos. Herein lies a comprehensive social media plan that contains detailed information regarding the team, new markets targeted, and social media platforms currently used by the team. …

Marketing Plan For West Hills Athletic Club, Loai Maddah

Honors Theses

In the recent past, the trading environment has increasingly become competitive. Businesses are adopting various strategies to survive in the dynamic business environment. One such business is West Hills Athletic Club, which is located along South 11^th Street, in Kalamazoo, Michigan. The fitness center was organized and incorporated in 1973. It was opened in 1974 and it has eight indoor courts for tennis. As of 1976, the enterprise expanded to twelve courts. In 1988, the firm converted 2 tennis courts to incorporate a track, basketball, and fitness equipment. In 1998, the facility was donated to the Western Michigan University. …

Business Plan: Consulting Firm Focused On Manufacturing Digitalization, Edward Mulford

Honors Theses

The goal of this paper outlines a business framework for the development of a digitization consulting firm focused on the manufacturing sector. The firm’s goal is to help organizations in Michigan leverage technology to keep their business vibrant and workers skilled. The primary services for the firm will be related to the implementation of products and services within Industry 4.0, the cyber-physical smart factory industrial revolution. The beginning of the paper explains the ecosystem surrounding digitalization as well as the nine technologies (ex: big data, simulation, additive manufacturing) driving the innovation. The framework for this business plan uses the business …

Strategic Audit Of Wwe, Henry Recker

Honors Theses

WWE is a media and entertainment company that is known as the most popular professional wrestling promotion in the U.S. It has transformed from one of many regional promotions in the 1980s to the dominant force in “sports entertainment” with a market capitalization of $2.4 billion. The purpose of this paper is to analyze the situation WWE is in both internally and externally, and to develop a strategic recommendation for the company. Analysis tools like SWOT and PEST are used to evaluate the current state of WWE, and strategic alternatives are generated based on WWE’s existing differentiators and distinctive competencies. …

Strategic Audit On Tesla, Zitong Li

Honors Theses

This paper evaluation the current situation that Tesla, Inc is in. Specifically, this paper provides a detailed analysis of the external and internal problems and strengths of Tesla and its current and past strategy that led to its success today. In conclusion, Tesla’s main advantages are its charging and battery technology and a strong brand name. The problem Tesla faces includes production bottlenecks, shortage of cash, high cost and competitions. Based on these analyses, the direction that Tesla should go for is to expand its market share and increase profitability. Several strategies are proposed to help achieve these goals. One …

Marketing Process At The Nebraska Repertory Theatre, Or: How I Learned To Stop Worrying And Promote Avenue Q, Bridget Fleischer

Honors Theses

When producing a stage show, whether on Broadway or the local playhouse, every decision must be made with marketing in mind. Arranging television spots, designing flyers, analyzing market research; promotion is only one area of marketing considerations. Theater is a business. Artistic merit is important to consider, but no show will be made without a customer value proposition in mind. Because of this, it is especially fortunate to be able to market a wide-appeal musical that holds artistic merit. This creative project outlines the inner workings of the Nebraska Repertory Theatre, including the production, casting, and promotion that went into …

Business And Plurilingualism: The Advantage Of A Foreign Language, Anabelis E. Martinez

Honors Theses

Nowadays, global economy has implications that suggest the need for an adaptation to operate efficiently in this new environment. Is bilingualism a skill that professionals should be acquiring? To investigate this aspect, I am researching how many online job postings come out over the course of a week asking for language proficiency across three different business specialties (Accounting, Management and Marketing). My project will answer the following questions: How often do job openings require bilingualism within the sample? Which states have a higher demand for bilingual candidates? And which languages are the most sought after?

Strategic Business Audit Of Nelnet, Matthew Kachek

Honors Theses

This thesis serves as a strategic audit for the company Nelnet. This covers Nelnet’s background, structure, and financial situation. Changes in Nelnet’s core student loan business has created uncertainty in their future. Multiple analyses, both internal and external, are performed and examined to determine Nelnet’s position as a company and within the marketplace. A strategic recommendation to continue growth in new technologies is presented in response to these analyses along with implementation details and alternatives.