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Full-Text Articles in Business
Exploring Target Marketing At Private Universities Directed To The Nontraditional Student Population, Connie Chester Christian
Exploring Target Marketing At Private Universities Directed To The Nontraditional Student Population, Connie Chester Christian
Doctoral Dissertations and Projects
Nontraditional Adult Learners exist worldwide. These potential students can improve self-confidence, increase their wages, and improve workforce opportunities with provided education opportunities. This current study explores value proposition within private institutions with the influence of marketing to the nontraditional adult learner. Exploration includes the challenges and constraints the nontraditional student faces and the impact these challenges present. Marketing programs directed to specific populations and the component that the marketing strategy implements for post-secondary educational opportunities.
Effect Of Supervisor Bias On Performance Motivation During Incentive-Based Performance Reviews, Jessica Lace Burrell
Effect Of Supervisor Bias On Performance Motivation During Incentive-Based Performance Reviews, Jessica Lace Burrell
Doctoral Dissertations and Projects
The effectiveness of performance appraisals concerning employee motivation and organizational outcomes has had a prominent presence in research over the years due to concerns about how failed appraisal processes hinder performance improvement, human resource functions, and corporate objectives. How employees perceive the review process plays a significant role in whether or not the method will deliver the intended motivators, such as feedback and job satisfaction. This study will focus on how perceptions of bias influence an employee’s drive to perform in the future among Certified Nursing Assistants (CNAs) within three Promedica skilled nursing facilities in Pittsburgh, Pennsylvania.
Diversity As An Influence On Talent Management And Competitive Advantage: The Absence Of Female African American Executive Leadership In The Insurance Industry, Lateisha Tamarra Rainey
Diversity As An Influence On Talent Management And Competitive Advantage: The Absence Of Female African American Executive Leadership In The Insurance Industry, Lateisha Tamarra Rainey
Doctoral Dissertations and Projects
The purpose of this qualitative research case study was to examine the extent of which the significance of diversity has on the representation of African American females in top-executive leadership positions. Furthermore, to comprehend why African American females are unfairly represented and disparaged in C-suite level positions. The purpose of this research was to study the influence that diversity may have on the insurance industry’s talent management and competitive advantage. To what degree do biases whether conscious or unconscious affect promotional opportunities, recruitment, selection, and hiring practices of African American females pursuing elevation to higher level positions within the insurance …
The Underrepresentation Of Women In Senior Leadership Positions, Marchelle Chemar Lee
The Underrepresentation Of Women In Senior Leadership Positions, Marchelle Chemar Lee
Doctoral Dissertations and Projects
Women have remained stagnant within lower level to middle management roles, very rarely exceeding to senior level positions. The gender preference for senior level management, such as chief executive officers, vice presidents, senior vice presidents, and directors, has been that of men, with perceptions, biases, and stereotypes hindering advancement. The purpose of this study was to understand the reasons behind the underrepresentation of women as senior level leaders in the financial industry, as well as create or increase awareness for those within financial institutions that are responsible for the hiring and promotion of talent into these senior level positions.This study …