Business Commons^™

The Effect Of Empathetic Response And Consumers’ Narcissism In Voice-Based Artificial Intelligence, Atieh Poushneh, Arturo Z. Vasquez-Parraga, Richard S. Gearhart

Marketing Faculty Publications and Presentations

Voice-based artificial intelligence, or voice AI, is becoming more prevalent in consumers' daily transactions. Utilizing the perception-action model of empathy, this study aims to understand the holistic nature of empathetic responses in voice AI and how this technology, when rendered empathetic, can affect consumers' attention to auditory information (perceived attention) and auditory information exploration, by reaching expected outcomes of the interactive process, consumer satisfaction, and consumers' willingness to use voice AI. The results of two pretests and two experiments explain the effect of empathetic response in voice AI on consumers' perceived attention and its subsequent effect on consumers' auditory information …

Digital Transformation's Impact On Innovation In Private Enterprises: Evidence From China, Li Chen, Ruixiang Tu, Boxuan Huang, Haiyan Zhou, Yumei Wu

School of Accountancy Faculty Publications and Presentations

In the digital economy era, the pathways of digital transformation and intelligent development have emerged as crucial avenues for enterprises’ high-quality development. Focusing on listed private enterprises from 2011 to 2020, this study uses text mining to extract keywords related to digital transformation, as disclosed in annual reports. We construct a digital transformation index and empirically examine its impact on enterprise innovation and innovation incentive policies’ synergistic effects. The results demonstrate that digital transformation significantly promotes innovation in private enterprises, with a more pronounced catalytic effect in economically developed regions characterised by higher levels of the digital economy and larger …

Exploring The Antecedents Of Green Human Resource Management: A Path Dependence Perspective, Mengwei Li, Javier Martínez-Del-Río, Pingshu Li, James P. Guthrie

Management Faculty Publications and Presentations

Green HRM (GHRM) delineates organizations’ efforts to address environmental concerns. However, the current research has not thoroughly investigated the antecedents of GHRM. Moreover, the internal structure of GHRM remains unclear, further limiting our understanding of firms’ different approaches to GHRM adoption. Using a sample of Spanish firms, our first study revealed GHRM to be a two-dimensional construct, with one bundle of practices emphasizing employer branding and another bundle emphasizing employee green performance. In our second study, we draw upon path dependence theory to examine the relationship between the use of high-performance work systems (HPWS) and GHRM adoption using a sample …

The Effects Of Relationship Quality And Duration On Negative Word-Of-Mouth After A Low-Contact Service Failure, Tuğberk Kara, Tugba Tugrul

Marketing Faculty Publications and Presentations

This article examines the effects of relationship quality (RQ) and relationship duration (RD) on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square structural equation modeling was used to analyze the data collected through a scenario-based online survey (n=153). First, unlike the inconsistent findings in high-contact service research, the results showed that RQ led to decreased negative WoM in low-context service failures, namely telecommunication. Second, this research contributes to the literature by revealing the negative effect of RD on customers’ tendency to spread negative WoM. In addition, RD did not moderate the relationship between RQ and negative WoM.

The 4c Framework: Towards A Holistic Understanding Of Consumer Engagement With Augmented Reality, Philipp A. Rauschnabel, Reto Felix, Jonas Heller, Chris Hinsch

Marketing Faculty Publications and Presentations

Highlights

• The 4C framework highlights four unique characteristics of AR: Consumer, Content, Context, and Computing Device.

• Engagement with AR derives from an alignment of the 4 Cs.

• The paper advances theory by using the lens of complexity theory to explain how to engage consumers in AR experiences.

• The framework offers significant implications for managers and scholars.

• It allows systematic approaches to assess, communicate, and develop AR applications across various disciplines.

Abstract

Augmented Reality (AR) is an emerging concept that impacts many disciplines, such as business, marketing, tourism, gaming, human–computer interaction, and manufacturing. Surprisingly, many scholarly and practical discussions overlook the …

How Does Big Data Affect Organizational Financial Performance In Turbulent Markets? The Role Of Customer-Linking And Selling Capabilities, Omar S. Itani, Ashish Kalra, Amin Rostami

Marketing Faculty Publications and Presentations

The information age provides vast opportunities for organizations to improve their efficiencies by relying on big data-AI empowered analytics (BDA). The purpose of this study is to address the critical question of how BDA-fit affects organizational financial performance, taking into consideration differences between markets and customer change caused by technology turbulence. Using data collected at the firm level and building on Task- Technology Fit Theory and Dynamic Capabilities Theory, empirical results indicate that BDA-fit is important to drive organizational financial performance through the development of customer-linking and selling capabilities. These results vary across markets, with BDA-fit having stronger effects on …

Demystifying The Link Between Social Media Addiction And Sharing Without Verification: The Role Of Absentmindedness And Wellbeing, Murad Moqbel, Khaled A. Alshare, Michael A. Erskine

Information Systems Faculty Publications and Presentations

We use salience and dual-system theories as the lens to investigate how (via which intervening mechanism) and when (under what condition(s)) social media addiction impacts unverified information sharing. Based on results from analyzing data from 234 social media users, we found that social media addiction augments unverified information sharing, and that absentmindedness partially mediates this relationship. Furthermore, we establish that wellbeing status buffers the harmful impact of social media addiction on unverified information sharing and absentmindedness.

Editorial: Towards An Emerging Science Of Customer Loyalty To Retail Stores: Explanation, Drivers, And Frameworks, Arturo Z. Vasquez-Parraga, Miguel Sahagun, Fabio Musso

Marketing Faculty Publications and Presentations

No abstract provided.

College Professor Perceptions Of Effective Professor Characteristics: A Cross-Cultural Study, Khaled A. Alshare, Hana Y. Al-Sholi, Ola R. Shadid, Murad Moqbel

Information Systems Faculty Publications and Presentations

This study explores college professor perceptions of effective professor Characteristics through the lens of Media Naturalness Theory (MNT). A survey questionnaire was administered to samples of college professors in two countries (USA and Qatar) regarding their perceptions of effective professor’s characteristics. Demographic variables such as gender, age, discipline, rank, and teaching style were included in the questionnaire. The results of nonparametric analysis revealed significant differences in professors’ responses between the two samples. However, these differences were in the level of their ratings (e.g. very important versus important). The top five-rated characteristics were similar in both countries for each component of …

Hitting The ‘Reset Button’: The Role Of Digital Reorientation In Successful Turnarounds, Michael A. Abebe, Chanchai Tangpong, Hermann Ndofor

Management Faculty Publications and Presentations

Seismic shifts in industries brought about by radical technological innovations usually lead to a misalignment between the capabilities of many incumbent firms and the requisites of their new environment, and eventually, organizational decline. The current turnaround literature, while emphasizing operating and strategic responses to organizational decline that focus on efficiency and fine tuning product/market strategy respectively, ignores such organizational decline that requires fundamental reengineering of the whole firm and its value chain. This paper introduces the concept of digital reorientation as a long term turnaround strategy to respond to situations in which a firm’s environment has been fundamentally restructured. Digital …

The Role Of Technology In Online Health Communities: A Study Of Information-Seeking Behavior, Leann Boyce, Ahasan Harun, Gayle Prybutok, Victor R. Prybutok

Information Systems Faculty Publications and Presentations

This study significantly contributes to both theory and practice by providing valuable insights into the role and value of healthcare in the context of online health communities. This study highlights the increasing dependence of patients and their families on online sources for health information and the potential of technology to support individuals with health information needs. This study develops a theoretical framework by analyzing data from a cross-sectional survey using partial least squares structural equation modeling and multi-group and importance-performance map analysis. The findings of this study identify the most beneficial technology-related issues, like ease of site navigation and interaction …

The Effects Of Antitrust Laws On Horizontal Mergers: International Evidence, Chune Young Chung, Iftekhar Hasan, Jihoon Hwang, Incheol Kim

Finance Faculty Publications and Presentations

This study examines how antitrust law adoptions affect horizontal merger and acquisition (M&A) outcomes. Using the staggered introduction of competition laws in 20 countries, we find antitrust regulation decreases acquirers’ five-day cumulative abnormal returns surrounding horizontal merger announcements. A decrease in deal value, target book assets, and industry peers' announcement returns are consistent with the market power hypothesis. Exploiting antitrust law adoptions addresses a downward bias to an estimated effect of antitrust enforcement (Baker (2003)). The potential bias from heterogeneous treatment effects does not nullify our results. Overall, antitrust policies seem to deter post-merger monopolistic gains, potentially improving customer welfare.

Longitudinal Healthcare Analytics For Early Detection And Progression Of Neurological Diseases: A Clinical Decision Support System, Gabriel Owusu, Xuan Wang, Jun Sun

Information Systems Faculty Publications and Presentations

Neurological diseases, including Alzheimer's disease (AD), are rising global health challenges. This study presents a two-stage decision support system (DSS) that uses machine learning and neuroimaging for early AD detection and monitoring. The first stage uses deep learning for predicting AD likelihood. The second leverages a 3D convolutional neural network to identify crucial brain regions in AD progression. Notably, the DSS offers a solution to machine learning's "black box" problem using an occlusion map explainability method, enhancing decision transparency. Its design is adaptable to other diseases using imaging data, underscoring its broad healthcare potential. By providing an innovative and interpretable …