Business Commons^™

Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam

Chancellor’s Honors Program Projects

No abstract provided.

Wingcups: Product Launch Digital Marketing Strategy, Sean M. Dolan

Chancellor’s Honors Program Projects

No abstract provided.

The Faceid Canine Door Business Plan, Oliver Maxwell Martins

Chancellor’s Honors Program Projects

No abstract provided.

Understanding Transparency In Supply Chains, Lucy N. Buck

Haslam Scholars Projects

The purpose of this thesis paper is to examine what standards should be used for supply chain product transparency across industries to satisfy the needs of external stakeholders, specifically Gen Z consumers. Sustainability is becoming increasingly important in supply chain management with growing stakeholder pressure, strict government regulations, and scarcity of resources. A scenario-based role-playing experiment is conducted using descriptive vignettes to measure Gen Z consumer reactions to the following factors: timing of transparency, type of product, and type of sustainability.

Online survey methods are used involving 33 students in one of the Honors and Scholars Programs at the University …

Improving The Quality Of Life In Low-Income Countries, Anita Bhasin

Chancellor’s Honors Program Projects

No abstract provided.

In Remembrance Of Dr. Samantha Rachel Gorse Roberts, Clayton B. Bolton

Journal of Applied Sport Management

Dr. Samantha Roberts, a professor at Texas A&M University-Commerce, was a significant member of the association’s leadership team. Dr. Roberts had a strong passion for student development and mentorship and was heavily involved with the undergraduate and graduate case study competitions. Dr. Clay Bolton provides a touching tribute to our dear colleague and friend.

Determinants Of Competitive Advantage For Sport Firms: Using Public Big Data In Korea, Iksu Jun, Hojun Sung, Juho Park, Hyun-Woo Lee

Journal of Applied Sport Management

This study examines the determinants of competitive advantage with respect to economic performance of sport firms. Logit regressions estimated dependent variables of economic performance measures based on sales per capita of firms. Determinants of competitive advantage were estimated by efficiency indicators, organization characteristic indicators, and industry classification indicators. Increase in efficiency was a significant determinant of competitive advantage as well as organizational type, size of human resource, diversification of products, and sales growth rate. Operationalizing competitive advantage as outperforming the market average and better than the top 10%, the logit regression model provides means for sport firms to analyze industry …

The Point Spread As A Reference Point: Evidence From The National Basketball Association, George Diemer, Michael Leeds

Journal of Applied Sport Management

A contentious literature surrounds the claim that heavy favorites’ failure to cover the point-spread in National Collegiate Athletic Association (NCAA) basketball could indicate point-shaving. This paper extends the literature by using a new methodology to show that favorites in the National Basketball Association (NBA) also frequently fail to cover the spread. However, the high salaries in the NBA make point-shaving by players unlikely. Moreover, heavy underdogs also fail to cover the point spread and lose by more than expected. These seemingly anomalous findings are consistent with underdogs’ using the point-spread as a reference point.

Bringing Students With Low Agreeableness To Attend Collegiate Sports: A Moderated Mediation Model With Team Identification And Student Involvement, Chanwook Do, Jun-Phil Uhm, Heetae Cho, Hyun-Woo Lee

Journal of Applied Sport Management

In a college athletics setting, we investigated a moderated mediation model of the effect of team identification on attendance intention where student involvement was the mediator and agreeableness was the moderator. Results showed that student involvement mediated the relationship between team identification and attendance intention, and agreeableness moderated the effect of student involvement on attendance intention. In particular, the interaction effect by agreeableness indicated how less agreeable students would be more willing to attend games when they are more involved in campus activities. Details of this study, including theoretical and practical implications, research limitations, and future directions, are discussed.

Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim

Journal of Applied Sport Management

Understanding fans’ perceived associations with their favorite teams is crucial for the successful management of sport teams. In the current study, team brand associations are measured as a reflective-formative construct to examine the role of the fan identification on the relationship between team brand associations and behavioral intentions. Data from professional soccer spectators (n = 101) were analyzed using PLS-SEM. The results indicated that the reflective-formative construct of team brand associations and fan identification influence behavioral intention, whilst fan identification was found to mediate the relationship between team brand associations and behavioral intentions. Managerial implications include strategic marketing how …

Adding Value To The Applied Sport Management Association, Mike Martinez

Journal of Applied Sport Management

Dr. Martinez is the inaugural recipient of the Distinguished Service Award for the Applied Sport Management Association (ASMA). He offers his thoughts on adding value to ASMA to advance the association and sport management.

The Advancement Of Asma: Highlights From The 2022 Annual Conference, Marshall Magnusen

Journal of Applied Sport Management

The Applied Sport Management Association (ASMA) is a scholarly organization that aims to builds research partnerships between faculty and students as well as strong connections between scholars and students studying sport and practitioners working in the sport industry. Each year, ASMA hosts a national (international) conference.

Since 2005, ASMA has progressed to become the preeminent outlet for students and faculty to present research in a collegial and professional environment as well as build strong connects with sport industry practitioners. As evidence of the continued growth of ASMA, several noticeable events took place at the 2022 annual conference. A brief summary …

Professional Development And Faith Integration In Sport Management Education, Jason W. Lee, Jennifer J. Kane, Jeffrey P. Briggs

Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies

Professional development is a critical component of academia and should support the institution’s vision, mission, and organizational goals (Lee & Briggs, 2020; 2021). The amount and type of professional development should be congruent with institutional expectations (COSMA, 2016), according to how faculty are to be evaluated, tenured, and promoted. When emphasizing professional development that integrates one’s faith, there are unique prospects to embody a Christian ethos. Hence, this article concentrates on professional development opportunities at faith-based institutions, notably Christian faculty members in the academic disciplines of Christian Society for Kinesiology, Leisure & Sport Studies (CSKLS). Using the specific emphasis on …

Sporting Faith: Exploring Displays Of Faith As Part Of Christian Higher Education Athletic Program Identity, Laci Mcree, Jason W. Lee, Dawn Tolbert

Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies

Contemporary higher education is made of a marketplace where institutions aggressively market themselves to student consumers who “shop” for school options (Tolbert, 2014). This study examines the marketing of faith-based higher education institutions’ athletic programs to determine how faith-related missions are revealed on institutional websites. Higher education institutions analyzed in this study consisted of 112 of the 141 member institutions that are members of the Council for Christian Colleges & Universities (CCCU), which compete in sanctioned intercollegiate athletics programs (e.g., NCAA, NAIA, NCCAA). The study attempted to quantify how strongly a university’s athletic program portrays the faith dimension of the …