Business Commons^™

Achieving Organizational Ambidexterity: An Exploratory Model, Using Fuzzy Cognitive Maps, Yasser Alizadeh

Dissertations and Theses

Over the course of three to four decades, most well-established companies lose their dominating position in the market or fail entirely. Their failure occurs even though they have resources for sensing shifting market trends, skills and assets to develop next-generation technologies, and the financial means to fill skill gaps and afford risky investments. Nevertheless, incumbents obviously find it very difficult to invest in innovation that takes attention and resources away from a highly successful core business. A solution to this "innovator's dilemma" is the concept of "organizational ambidexterity," which has garnered considerable attention among researchers in organization and innovation. According …

Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf

Engineering and Technology Management Student Projects

Slides from a group presentation that offers a lean startup methodology overview, examines challenges and solutions, reviews case studies and discusses lean and strategic management.

Dynamic Capabilities Related To Converging Software Markets, Mike Smith

Engineering and Technology Management Student Projects

Methodology for in the software development life cycle has rapidly evolved over the last couple decades. This evolution is related to strategies born in just-in-time manufacturing which reveal themselves through methods such as rapid application development, waterfall development, spiral development, agile development, and DevOps. Coupled with consumer and industry adoption of cloud-based technologies, software releases to consumers can happen minutes after code-commits. This environment breeds highly competitive firms, rapid and frequent new entrants, ever changing resource barriers, and a constant threat of replacement. To mitigate these risks the adoption of dynamic capabilities could improve firm success and assist in ensuring …

Enterprise Marketing Automation Software Selection, Anju Babu

Engineering and Technology Management Student Projects

Enterprises devote a large amount of time and effort in selecting software products that are critical to their competitive advantage, and one such software is the marketing automation software. The paper discusses in detail the different criteria and methodology for selecting one marketing automation software product among the leading products available in the market.

The selection process was identified as a multi-criteria decision-making (MCDM) problem and the methodology used for analysis was Hierarchical Decision Model (HDM), a variation of Analytic Hierarchy Process (AHP). Nine experts with different backgrounds in terms of job functions, functional experience, and geographies, who had expertise …

Exploring Technology Forecasting And Its Implications For Strategic Technology Planning, Yonghee Cho

Dissertations and Theses

As the importance of R&D has been growing in economic growth, the accountability and effectiveness of R&D programs are highly emphasized. Especially, in times of economic downturn, the evaluation of performance in a firm is needed to justify R&D investment. In response, various attempts have been made to improve success rates of R&D projects, gain competitive advantage, and achieve a firm's growth in profitability. In particular, in industries where technological innovation is significant, strategic technology planning and R&D capabilities may be the lead ones in defining the dynamic capabilities of a firm. In addition, technology forecasting (TF) in technology planning …