Business Commons^™

The Dynamics Of Entrepreneurial Networking Logics: Evidence From United Kingdom High-Tech Start-Ups, Joanne Jin Zhang, Charles Baden-Fuller, Jing Zhang

Management Faculty Publications

Purpose – This study aims to explore how entrepreneurial firms’ networking logics may change under different types of perceived uncertainty. The arrival of new knowledge from the entrepreneurial firm’s network may alter the perceived technology and market uncertainty that in turn determines how the firm adopts or combines the two opposing logics of causation and effectuation. Focusing on the roles of external advisors recruited by the firms, the study probes the details of the cyclical process and the mechanism through which networking logics are altered.

Design/methodology/approach – In this study the authors conducted a 3-year longitudinal multiple case study of …

Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im

STEMPS Faculty Publications

The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multiple regression and cluster analysis were used to assess the relationship among variables. Objective and subjective knowledge related to organic cotton apparel had a weak relationship suggesting they are distinct measures of knowledge. Direct experience, indirect experience, and education level were significant predictors of subjective knowledge, however, they had insignificant effects on objective knowledge. Furthermore, consumers who …

Case Study On The Development Of Engineering Design Modification Projects For U.S. Nuclear Power Plants: A Knowledge Retention Tool In Support Of The Longevity And Resilience Of The Nuclear Power Industry, Pamela M. Torres-Jiménez

Engineering Management & Systems Engineering Theses & Dissertations

The nuclear power industry in the United States (U.S.) has gone through various changes throughout its history. Most recently, plans to grow the industry through the construction of new power plants have ceased. Because of this, the industry is at a period where the longevity and resilience of existing nuclear power plants are vital to its subsistence.

One of the ways existing nuclear power plants can assure longevity and resilience is by performing engineering design modifications efficiently and at a lower cost. Strategic plans, such as the Delivering the Nuclear Promise, can support nuclear utilities to achieve this. Another strategy …

A Systems-Based Framework For Design And Analysis Of An R And D Structure, Polinpapilinho F. Katina, Charles B. Keating, Luna M. Magpili

Engineering Management & Systems Engineering Faculty Publications

A critical challenge for managerial effectiveness and competitive advantage in research and development (R and D) organizations is developing an appropriate structural configuration. However, in finding an appropriate structural configuration, R and D managers are faced with unprecedented levels of uncertainty, ambiguity, and accelerating complexity, coupled with demands for increased productivity. This paper develops a systems-based framework to support rigorous design, analysis, and transformation of the structure for R and D organizations. The framework development includes: (1) a review of the literature for the nature and role of the structure in R and D management; (2) setting of the R …

Consuming Direct-To-Consumer Genetic Tests: The Role Of Genetic Literacy And Knowledge Calibration, Yvette E. Pearson, Yuping Liu-Thompkins

Philosophy Faculty Publications

As direct-to-consumer marketing of medical genetic tests grows in popularity, there is an increasing need to better understand the ethical and public policy implications of such products. The complexity of genetic tests raises serious concerns about whether consumers possess the knowledge to make sound decisions about their use. This research examines the effects of educational intervention and feedback on consumers' genetic literacy and calibration -- the gap between consumers' actual knowledge and how much they think they know. The authors find that consumers' genetic knowledge was generally low and that people tended to underestimate their knowledge level. Furthermore, consumers' perceived …