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Full-Text Articles in Business
Frequency And Use Of Online Travel Sites When Planning A Leisure Vacation, John Salazar, Nancy M. Hritz, Catherine Moorman, Kelli Brunson, Anton Abraham
Frequency And Use Of Online Travel Sites When Planning A Leisure Vacation, John Salazar, Nancy M. Hritz, Catherine Moorman, Kelli Brunson, Anton Abraham
Journal of Tourism Insights
The growth of online travel agencies has modified how consumers explore possible vacation choices by allowing greater access to the travel and tourism supply chain. This growth also empowers potential travelers to be more discerning when purchasing travel products and services by giving them the opportunity to align their preferences (i.e., price, value, amenity, etc.) with the multiple product offerings available to them via online travel retail sites. This research explores a visitor’s frequency of using online travel sites when planning a leisure vacation and if similarities exist in how frequently these sites are used in the planning process. It …
Travel Motives And Golf Tourists: An Exploratory Study, Chris Brown, Yuri Feito
Travel Motives And Golf Tourists: An Exploratory Study, Chris Brown, Yuri Feito
Journal of Tourism Insights
Over the past 25 years the concept of sport tourism has taken on numerous forms and broadened tourism and sport research tremendously. Hui, Wan, and Ho (2007) indicated that the global tourism industry has become increasingly competitive, and golf tourism, as a subcategory of sport tourism, has received more recent attention within the tourism industry. Thus, it is becoming more important for golf courses and golf destinations to identify the variables which attract and retain their golfing clientele. The identification of common characteristics and travel motivations among golf tourists could provide useful information to golf destination marketers in targeting their …